Under the trend of continuous price reductions in drugs，Out of chasing high gross profit，Healthcare wine has become a new direction for pharmaceutical companies' big health strategies。

January 17，Guangzhou Medical Group Baiyun Mountain Hakiyama Whampoa Chinese Medicine held the "Baiyunshan Shennong Wine" listing meeting，High -profile announcement to enter the health wine industry。

 

Earlier，Tzuhiki Group、Correction Pharmaceutical、Qingdao Guofeng Pharmaceuticals, etc. have tried the water and wine industry，All indicates that pharmaceutical companies are the core of the large health industry，Entering drugs、Wine、Diversified atmosphere in related fields such as health food and fast consumer goods has been completed。　　

 

or break the competition pattern of health wine

 

In just 2 months after the announcement of Wang stake betting appstake sports betting appLaoji brand as the platform，Guangyao Group announced on January 17th that the "Baiyunshan Shennong Wine"，Putting heavy products to the wine market with high gross profit，strives for a cup of health wine market with an annual market increased by as much as 30%。

 

General Manager of Guangyao Group and Li Chuyuan, general manager of Bai Yunshan and Huang Chinese Medicine, revealed，This "Baiyunshan Shennong Wine" led by Academician Liu Changxiao，The brand advantages of Baiyun Mountain and Huang will be used as and the channel resources of "Wang Laoji"，Complete the target of 15 million yuan this year，It is expected to reach 30 million yuan in 2012，A achieved sales target of 500 million yuan in 2020。

 

Zhao Yu, executive deputy general manager of Baiyun Mountain and Yellow Chinese Medicine, said，Guang Pharmaceutical Group currently owns the most GAP base in the national pharmaceutical company，The quality of Baiyunshan Shennong Wine Chinese medicinal materials is guaranteed from the source，Add the "fingerprint map technology" it used to control production，More Chinese medicine composition of their health wine is more reliable than the products of traditional wine companies。

 

Some experts in the wine industry said，In recent years, the health wine market has developed rapidly，Baiyunshan Shennong Wine Back is against large pharmaceutical companies，It is developed by the academician，With unique core competitiveness，Or it will impact the current alcohol、Wuliangye golden wine、Moutai Platinum Wine, etc. The health wine market structure。

 

According to an introduction，The listing of Baiyunshan Shenxin Wine is just the first step in the Guangzhou Pharmaceutical Big Health Industry，The Future Guangyao Big Health Industry Alliance will also cooperate with Stake Sports Bettingstake betting appsuppliers globally，Xiang Herbal、medicinal wine、Drug makeup、Health food、Weight loss beauty products、health equipment、Expansion in the fields of elderly people's products，Following the planning of the large health industry of 50 billion yuan at the end of the "Twelfth Five -Year Plan" period。　　

 

You need to give full play to the professional advantage of pharmaceutical companies

 

Data display，Since 2000，Health wine increases at a rate of more than 30%per year，It is expected that the market size will exceed 13 billion yuan in 2012。and the size of the entire liquor market is as high as 150 billion yuan，With the arrival of aging society and the rise of consumer health awareness，The market's demand for health wine is expected to be further released，It has an exciting imagination space for its development。 Vice President of the China Wine Circulation Association、Wu Jiabao, chairman of Guangzhou Dajiang Wine, said，The Chinese health wine market has gone through the coconut island deer turtle wine、Enlightenment period represented by products such as Jinjiu，Golden wine、Platinum wine, etc. represented by the growth period，has entered the rational consumption stage。

 

"Medical Economic Daily" reporter noticed，At present, 424 of alcohol health foods in my country，Health wine has approved varieties involved in immune regulation、resistant to oxygen、Antioxidant、Adjust the function of intestinal flora、Anti -fatigue、Improve sleep、Freckle、Auxiliary protection functions such as gastric mucosa damage。

 

From the perspective of the pharmaceutical industry，Around the big health industry，Pharmaceutical companies entering the wine industry are not in a few，Ru Task Group stake betting appestablished Guofei Wine stake betting appIndustry to enter high -end liquor，But pharmaceutical companies test the water wine industry more in the field of health wine，If the pharmaceutical industry is launched in 2002，Qingdao Guofeng Pharmaceutical launched deep sea dragon wine, etc.。

 

Actually，In recent years, the health wine industry is not calm，Following the launch of golden wine in Wuliangye Group in 2008、2009 Moutai Group launched Platinum wine，Fenjiu Group announced in 2010 that the marketing strategy of launching the old health wine bamboo leaves，Soon after，Establish a separate bamboo leaf green marketing company，Pointing the brand goal directly pointing to the leader of the health care wine market。

 

Experts point out，Health wine as a health food，The most fundamental competition is the product quality competition。

 

This means，Pharmaceutical companies enter the health wine market，Facing the fierce competition of the brand winery，The professional advantages of pharmaceutical companies need to be used，Including technical advantages、GMP production environment and professional sales channels。

 

Taking the sales channel as an example，Health wine has developed in more than 20 years，Its sales channels have always followed the operating mode of "Super League+Catering"。It is worth noting is，On the channel，Pharmaceutical companies enter the health wine industry can also make full use of the channel advantage of the chain pharmacy，Form professionalization on the general wine enterprise、Differentiated competition。

 

Another thing worth noting is，Select the base wine of health wine、choice of medicinal materials、Drug formulas and efficacy are different，This makes it difficult to regulate。At present, health wine stake betting applacks a unified definition，stake sports betting appbut not the lack of work in relevant departments，But the health wine itself is extremely difficult to run in accordance with the unified standards and methods。

 

The faster the size of the health wine market increases，The more urgent needs of the industry。Pharmaceutical companies with many professional advantages enter the health wine industry，What you do for the industry can be more，In fact, this is also what the market expects。