Now upstream and downstream is accelerating integration，The interests between each link of the industrial chain are increasingly converged，"Industrial and Commercial Integration" has been transformed into a torrential torrent，Empered with the Great River North and South。"Gong" and "Shang" shifted from leaning to win -win cooperation，Policy promotion effect cannot be ignored，Price reduction in drugs、Anti -commercial bribery、The reform of the basic drug bidding system and a series of high -intensity new policies such as the local zero -difference rate drug distribution，Manufacturing and circulation commerce finally ushered in spring。

Among them, the most eye -catching figure with a large -scale state -owned pharmaceutical company is the most eye -catching，Most of them after the mergers and acquisitions are mostly full of spring breeze，Comparison of comparison，Small and medium -sized state -owned -asset pharmaceutical companies can hardly hide stake online sports bettingstake sports betting apptheir loss，One aspect，These companies are in government resources、In terms of capital and technical investment, there is a significant gap with large pharmaceutical companies，The development of scale is difficult to look at its item，On the other hand，The high -quality brands and drugs left from the planned economy period are rare to get further inheritance and innovation，The prospect is worrying。

Small and medium -sized pharmaceutical companies that are in the vortex of the industry structure adjustment are trapped in the situation of advanced and retreat，However, it has only changed from ancient times to change.，Those who change the survivors can take the lead in the first siege。Under the wave of in -depth advancement of new medical reform and "industrial integration"，Dongkang Pharmaceuticals can be called a microcosm of many state -owned small and medium -sized pharmaceutical enterprises for transformation。

April this year，​​The northeast foot of Baiyunshan came out of Guangzhou Dongkang Pharmaceutical Co., Ltd. to successfully introduce the good news of strategic investors。"The joining of Guangdong Rot Pharmaceutical is equivalent to configured a transformation accelerator for the original 100%state -owned asset -controlled Dongkang Pharmaceutical Industry，Dongkang has collected the basic elements of transformation to the resource integration platform。"referring to the transition plan for this capital increase and share expansion，Liu Zhiming, Chairman of the Group of the former shareholder of Guangzhou Dongkang Pharmaceutical Co., Ltd.。

Dongkang Pharmaceutical, which was founded in 1972, was formerly known as Guangzhou Baiyunshan Pharmaceutical General Pharmaceutical Pharmaceutical Plant，Having nearly 40 years of pharmaceutical experience and geographical brand advantages，Its main product of chloramphenicillin eye drops for six consecutive Stake Sports Bettingstake sports betting appyears won the title of "Guangzhou Specifier Pearl River Definite Eye Health Products"。"The reason why I chose to invest in Dongkang Pharmaceutical，It is the product quality word of mouth and market brand that it has been deposited in the field of five officials in the field of five officials，Look at it in turn，Dongkang Pharmaceutical also provides Rock with an ideal platform for the advantages of market channels。"Luo Chubo introduced，Rot will introduce more flexible management mechanisms and sales concepts to Dongkang Pharmaceutical after entering。

Although under this flavor catalyst，Dongkang Pharmaceutical will accelerate the layout of superior varieties in the national sales network，Gradually move from regional agent to nationwide，But the existing variety structure of Dongkang Pharmaceutical is still a big bottleneck that restricts the amount。"Dongkang's current crux is that the original product system lacks continuous innovation for market demand，Sales volume hoverless，Rot will use exclusive market resources to provide first -hand information for this production carrier。"Luo Chubo is full of confidence in the prospect of cooperation，But he also emphasized that he would use multiple means to activate the differentiated operation of this small and medium -sized pharmaceutical company。

It is foreseeable，With the acceleration of the concentration of the pharmaceutical industry，A group of large enterprise groups with international impact and industry influence are formed at the same time，It will also drive the small and medium -sized enterprises that coordinate with them to "specialize、fine、Special、New "moves into the direction，Specialized division of labor and workmanship is the inherent requirements put forward by SMEs during the "Twelfth Five -Year Plan" period。

Dongkang Pharmaceutical, which focuses on building the five official pharmacy stake sports betting appstake online sports bettingbases in South China, also keeps closely with the trend of the times，Strengthen the strength and connection of various aspects of industry, university and research。September this year，Dongkang Pharmaceutical just signed a teaching internship base cooperation agreement with Guangzhou University of Traditional Chinese Medicine，Dongkang hopes to use the opportunity of industry -university -research cooperation to bred more high -quality and efficient varieties。

"Future，We will cooperate with more excellent medical schools，Fixed the potential of enterprise on the basis of the cooperation of industry -university -research，Instead of product upgrade、New product R & D and marketing model three aspects: jointly enhance the core competitiveness of the enterprise。"Luo Chubo attaches great importance to the integration and use of upstream and downstream resources，He mentioned: "After the partnership of Dongkang Pharmaceutical and Guangzhou University of Traditional Chinese Medicine reached a partnership，One is to inject the original power for the update of the product，This includes screening of preparation topics、High -tech R & D technology、Testing means and introduction of knowledge talents，Two also consolidates the foundation for the talent training reserve of the sales team。”

It is understood，In addition to stepping up the development of new drugs，Outside the product structure，Rot Pharmaceutical, who is based on the "Advisor Marketing" model, will also be equipped with an exclusive sales team for Dongkang。"It will negotiate with existing shareholders in the near future，Prepare to make a big investment in the upgrade of Dongkang hardware and software。"Luo Chubo said，In addition to updating product equipment、Expanded production capacity，Dongkang also plans to be in sales Stake Sports BettingMy stake betting appservices、Personnel training、After -sales service and other software support, do in -depth follow -up，Academic promotion to cooperate with the product，bigger and stronger brand of "Dongkang Pharmaceutical"。

That year，Rot Pharmaceutical helps its customers to realize in -depth marketing with the "consultant marketing" idea，Product sales of single sales are obvious，Innovative model of becoming a "big bag dealer"。Now，Rot turned into one of Dongkang's controlling shareholders，It is not an upgraded version based on the "consultant marketing" model。