Business Club October 10th News
　　
& ldquo; A large number of illegal drug advertisements，And many of them are not reviewed，Local TV station will be broadcast directly，The impact is very bad，This makes the State Drug Administration passive。& rdquo;
 
The latest "Drug Advertising Review Measures" revised draft is prohibited from spreading drugs including non -prescription drugs (OTC) in the mass media。The China APIC Drug Association recently guided the relevant person in charge of nearly 30 large OTC manufacturers to hold a seminar in Beijing，Xing Yong, deputy director Stake Sports Bettingof Stake Sports Bettingthe Inspection Bureau of the State Drug Administration, jointly discussed the feasibility of prohibiting OTC drugs from advertising in mass media。but，Nearly 30 OTC companies attending the seminar unanimously opposed。
 
The first exposure of the new revised content
 
Sina Weibo officially certified Chairman of Hezhong Communication Zhao Zhi posted the "Measures for the Advertising for Drug Advertising" (revised draft) on his Weibo。Among them, it is written: & ldquo;、Drug Adaptive Certificate (Functional Indications) or other content related to drugs，For drug ads。Drugs must jointly designate by the health administrative department of the State Council and the food and drug supervision and management department of the State Council、Published on the Pharmaceutical Professional Journal，Do not publish advertisements in the mass communication medium or advertise in other ways。& rdquo; & ldquo; only publicize the name of the drug (including the name of the medicine and the name of the drug)，or other content corporate image advertisements that do not involve drug indications (functional independence) are not related to drugs，No need to review。& rdquo;
 
This is the first exposure of the latest revision of the "Drug Advertising Review Measures"，It also confirmed once again that the country had intended to prohibit all medicines，Rumors of advertising on public media on the mass media。
 
stake sports betting stake online sports bettingappNearly 30 companies oppose
 
Content for the new revised，Entrusted by the State Drug Administration，September 28，China APIC Drug Association invited 30 pharmaceutical companies to discuss。It is understood，All the large OTC manufacturers who participated in the seminar that day，It is also OTC drug advertisement & ldquo; big household & rdquo;，Ru Xi'an Yangsen、China Resources Three Nine [23.573.83%Stock Bar Research Report]、Jiangzhong Pharmaceutical、Sino -U.S.、Johnson、Ha Yao、Kang Enbei [9.651.58%Stock Bar Report]、Renhe Group, etc.，But they consistently opposed。
 
Xi'an Yangsen's media director Gao Feng said，OTC Drug Advertising has undertaken a large number of popular educational consumers、Improve the public's mission to the public's cognition and fully give the public for the right to use the drug。If OTC advertisements are prohibited from being put on the public media，It may not only deprive consumers' right to know the use of medicines，and it will also affect the two interest chains of the upstream, middle, downstream manufacturers and media involved in OTC advertisements。
 
Jiangzhong Pharmaceutical Industry [21.453.72%Stock Research Report] is a manufacturer supported by OTC products。Renhe Pharmaceutical [6.635.91%Stock Bar Research Report] 70%of its products are also OTC，Communication through a large number My stake betting appof stake sports betting appmass media，Almost household name。What they are most worried about is，If the ban is out，It will bring a devastating blow to the company's development。
 
Drug advertising illegal rates reached 58.2%
 
Although all pharmaceutical companies are opposed，But the industry insiders who are unwilling to be named privately discussed in private: & ldquo; a large number of illegal drug advertisements，And many of them are not reviewed，Local TV station will be broadcast directly，The impact is very bad，This makes the State Drug Administration passive。& rdquo;
 
Xing Yong revealed at the seminar，illegal drug advertisements in our country include fake drugs and super -indications.，serious illegal advertising rate has reached 58.2%。The current situation of extreme chaos in the market，has attracted high attention from the government，The State Drug Administration is determined to strengthen it，Clear illegal and chaos。
 
Dana's representatives of Renhe Pharmaceuticals asked the Drug Administration official: & ldquo;，Why is it being beaten? & rdquo; Director of Government Affairs of Jiangzhong Pharmaceutical Group also suggested: & ldquo; The government should increase its blow to illegal drug advertisements，If any company includes Jiangzhong medicine industry dare to do illegal discipline，It should be punished with a fate。& rdquo;
 
but，Xing Yong said，Is this regulation modified and not determined，Now I just enter the opinion collection stage，When stake sports betting appstake betting appto modify，There is no specific timetable。