Open TV，The most common advertisement in each TV program is medical advertisements，and advertising expenses are also one of the important expenditures for medical listed companies。According to reporters through the statistics of the same flowers through the flowers，A total of 108 pharmaceutical companies announced the company's advertising expenses last year，The total amount exceeds 6.876 billion yuan，Among them, Harbin Pharmaceuticals ranks first in advertising costs of nearly 900 million yuan，accounting for 13.09%，Shanghai Pharmaceuticals ranked second with an advertising fee of 880 million yuan。

    stake sports betting appstake online sports bettingThe State Administration for Industry and Commerce recently comes to some TV in February 2013、Medicine released by newspaper media、Drug、Health food、Cosmetics and beauty service advertisements for monitoring and spot check。Spring check found 20 typical serious illegal advertisements，Among them, 8 drug advertisements、2 hospitals and clinics medical advertisements、1 medical device advertisement、5 health food advertisements、3 cosmetics advertisements and 1 foot -to -foot sugar recipe advertisement。Some people in the industry suggest to ban the placement of medical advertisements，But some analysts pointed out，This appeal is difficult to achieve in the short term。

    A person in the pharmaceutical industry industry said，Pharmaceutical advertising expenditure is one of the important subjects for the sales expenses of pharmaceutical companies，However, the current prescription drug is not allowed to vote for ads，instead of prescription drugs can be used to advertise，Most of these medicines are treating colds and fever、Diarrhea and other common diseases。

    Sales costs increased by 13.7 billion yuan

    According to Wind data, it shows，2012 Medicine sector 179 listed companies realized operating income of 486.3 billion yuan，Among them, Shanghai Medicine、Kyushu Tong、Nanjing Medicine、The consistency of Chinese medicine、Ha Yao shares、East China Medicine、Yunnan Baiyao、Kangmei Pharmaceutical、stake sports betting appstake sports betting appNorth China Pharmaceutical、Ten companies including Intel Group, including the main business income of more than 10 billion yuan。But，Behind the pharmaceutical company's high -income growth is the high expenditure of the company's sales expenses。

    The total sales cost of 179 listed companies in the pharmaceutical sector in 2012 was 59.1 billion yuan，The proportion of the proportion of main business revenue last year was 12%，In 2011, the sales cost of the 179 companies was 45.4 billion yuan，increased by 13.7 billion yuan year -on -year。Among them, companies with sales expenses exceeding 1 billion yuan have Shanghai Medicine、Ha Yao shares、Hengrui Medicine、China Resources Three Nine、Yunnan Baiyao、Healthy Yuan、East China Hospital、Lizhu Group、East China Hospital、Tongrentang、Guangzhou Pharmaceutical、Yibai Pharmaceutical、Three Essence Pharmaceuticals、Tzuhili、Kang Enbei、China Resources Shuanghe、Zhongxin Pharmaceutical、Tai Chi Group, etc.。Among them, the sales cost of Shanghai Pharmaceutical is 3.9 billion yuan。

    It is worth noting that，The sales expenses of 17 companies account for more than 40%of the income ratio of the main business，Where，Wohua Medicine、Eternal Life Investment、Zeri Pharmaceutical、Yibai Pharmaceutical、Shu Tai Shen、Shanghai Kaibao、Sales expenses of companies such as Hanson Pharmaceuticals accounted for more than 50%of the main business income.，The company's stake online sports bettingMy stake betting appsales costs are as high as nearly 2.2 billion yuan，increased by 25%year -on -year，and sales expenses account for 32%of the main business income.

    Advertising fee increases 1.1 billion yuan

    For a pharmaceutical company，One of the important expenses of sales expenses is the expenditure of advertising costs。

    According to incomplete statistics，There are 108 companies that announced advertising fees in the pharmaceutical and biological sector last year，The total advertising fee for expenditure is 6.876 billion yuan，According to 2011，This value is 5.746 billion yuan，Between one year，Advertising expenses increased to 1.1 billion yuan。

    According to reporters through the statistics of the same flowers through the flowers，Harbin Pharmaceutical's advertising expenses in 2012 were 890 million yuan，increased by nearly 450 million yuan in 2011，Guangzhou Pharmaceutical's advertising cost last year was 540 million yuan，Increasing expenditure of 348 million yuan in 2011，Shanghai Pharmaceutical's advertising cost last year was 880 million yuan，Increasing expenditure from 2011 is 295 million yuan。

    From the degree of radical of advertising expenditure，Guangzhou Pharmaceutical is the first。Guangzhou Pharmaceutical has previously announced high -profile，It will invest 2 billion yuan in market expenses in 2013 to create a red can Wang Laoji brand，Where，Advertising costs are expected to be 1 billion yuan，Equivalent to 1.8 times the advertising investment of last year。Some people in the industry said，To compete for trademark right with Jiaduobao，Last year, Wang Laoji increased capital expenditure in stake sports betting appadvertising and publicity stake betting appexpenses，This also leads to an increase in the operating cost of the company。