Recently，Chinese medicine online consultation platform A doctor announced the completion of 10 million levels of financing，China's first Chinese medicine doctor group is waiting for the corner。From online to gaining financing，Dr. Licorice only took 7 months。

 In recent years，The mobile medical industry is windy and rising，Various types of mobile medical APP products，Over 2000 kinds of similar products on the market at the climax，Among them, the APP, which is dominated by Western medicine, occupies most markets，and the traditional Chinese medicine market rarely values。Despite this，Under the condition of continuous health awareness，Some people still firmly believe that & ldquo; Chinese medicine Internet & rdquo; sooner or later。

 Now，The prophecy is gradually realizing。early 2015，Similar Chinese medicine O2O early adopters have emerged in the market，Since then，These prototypes of Chinese medicine O2O companies frequently show their faces in front of the public。

 Traditional Chinese Medicine O2O concept prevailed

 The medical industry is going to be more professional、Direction development，Pediatrics、Chinese medicine、Stake Sports BettingVertical stake online sports bettingfields such as oral cavity are more likely to be favored by capital。Even in the cold winter of capital，Chinese medicine O2O still attracts the attention of a large number of investors (Table 1)。
 

 According to incomplete statistics，Last year, the number of Chinese medicine visits in China nearly 1 billion，If you calculate at 200 yuan per person at the customer unit price，The size of the entire Chinese medicine diagnosis and treatment market in 2015 can reach 200 billion yuan。If the market size of more than 300 billion yuan with Chinese medicine is added，Imagination space is undoubtedly greater。
 

 & ldquo; Detects Chinese medicine & rdquo; founder Luo Feng believes，Traditional Chinese medicine has been a mode of sitting in the hall since ancient times，Access to the Internet makes Chinese medicine more efficient。From the perspective of Dai Yunfeng, the founder of Jin Huayu，Compared to Western Medicine，TCM O2O has three major advantages: First, compared to Western medicine, various medical devices are required to participate in diagnosis，Basic diagnosis and treatment of Chinese medicine & ldquo; Wang、Wen、Question、Cut & rdquo; It is easier to implement through the Internet，Therefore, Chinese medicine is more & ldquo than Western medicine;，and western medicine can usually only cover a certain field; third, Western medicine emphasizes & ldquo; treatment & rdquo;，This is a scene of scene trigger，Chinese medicine emphasized & ldquo; prevent & rdquo; and & ldquo;，is a continuous treatment process，demand is more high frequency。

 Policy support goals are clear

 After winning the Nobel Prize in Physiology or Medicine in October 2015，Chinese medicine fever cannot stop，The pharmaceutical retail industry has also begun Chinese medicine & ldquo; arms competition & rdquo;，Chinese medicine clinic、Chinese Medicine Museum is constantly upgrading。In addition，National policy support for Chinese medicine is also unprecedented。My stake betting appFollowing stake online sports bettingMay 7, 2015, the State Council issued the "Traditional Chinese Medicine Health Service Development Plan (2015 ~ 2020)" (hereinafter referred to as "Development Plan")，Clarified & ldquo; 13th Five -Year Plan & rdquo; After the key task of the development of Chinese medicine during the period，February 26, 2016，The State Council once again issued the "Outline of the Strategic Planning of Traditional Chinese Medicine Development (2016 ~ 2030)" (hereinafter referred to as "Outline of Strategic Planning")，Support Chinese medicine，and propose to use modern information technology，Improve the level of Chinese medicine to benefit the people。

 Policy support
 

 Standardized service is a flaw

 From the current point of view，The operating mode of Chinese medicine O2O startups is mainly covered & ldquo; before consultation，Diagnosis，Integrated mode after diagnosis & rdquo;，But the standardization of Chinese medicine is the flaws of these startups，and this standardization is not only the standardization of Chinese medicine description of the disease，It also includes standardization of the treatment process。To solve the standardization of the term，Jin Huazheng passed the international medical term library，Corresponding to the correspondence between Chinese medicine and international standards、Related，Realize the standardization and digitalization of Chinese medicine，For example, & ldquo;、& ldquo; Shaoyu & rdquo;、& ldquo; Sleep difference & rdquo; Automatic association to & ldquo; insomnia & rdquo;。In terms of treatment，Chinese medicine also emphasizes personalized syndrome differentiation treatment according to the patient's physique。

 Therefore，TCM diagnosis and treatment after the Internet，How to formulate standardized services is an important task，Chinese medicine O2O also needs to be used to use big data，Intelligent，This is also the promotion of Chinese medicine，Instruct users to conduct health My stake betting appself stake betting app-examination necessary means。Visible，Following in front of Chinese medicine O2O entrepreneurs，Not just opportunities，To reconstruct the entire Chinese medicine diagnosis and treatment system，It also needs to overcome the challenge。

 Basic mode of Chinese medicine O2O platform

 Seeing Chinese medicine

 Business: Platform covers massage、Fire can、Acupuncture、Scraping、Moxibustion 5 diagnosis and treatment，Users can make reservations for Chinese medicine based on LBS (location service) and time arrangement.。

 Target: Use standard physical therapy means，aiming at the prevention market and rehabilitation market; through the conditioning of traditional Chinese medicine，Solve the physical problems of patients。

 Jin Hua
 

 Business: & ldquo; Jin Huazheng Chinese Medicine Assistant & RDQUO; WeChat public account can provide free inquiries and doctor -patient communication platforms。In addition，Jin Huazheng also built an offline medical hall，It can provide 24 -hour dynamic meridians、Traditional Chinese Medicine Delivery Service。

 Objective: Do the Chinese medicine version & ldquo; Dr. Chunyu & rdquo;，Create a Chinese medicine version & ldquo; Zhihu & rdquo;，Let Chinese medicine practitioners from all over the country communicated on this platform，Finally built a virtual online Chinese medicine University。
 

 Easy Chinese Medicine

 Business: Capture for the prescription、Chinese Medicine Museum、Find TCM、Ask Chinese medicine and health information。Among them, in addition to providing drug distribution，It also provides Chinese medicine services for generation fried。

 Target: By being a hospital、Doctor、Patients provide a trinity service product，Help hospitals and doctors solve medical difficulties、Patients with problems with difficulties in medical treatment。

 Pulse

 Business: Help patients solve the finding TCM、Ask Chinese medicine、Seeing Chinese medicine、Daily Chinese medicine health care and other problems，Observation guide & rdquo; stake betting appmode stake betting appto the wiring online and offline Chinese medicine services。

 Objective: Cut in through expert resources，Provide on -site family health services，Digging prevention、Healthcare、Health and post -diagnosis rehabilitation market，Provide users with personalized health management and health services。

 Winter Chinese Medicine

 Business: Mainly provide Chinese medicine consultation and traditional Chinese medicine distribution service，Take in -depth consultation、Multi -companion mode，Generally take 5 days as a service phase。

 Objective: Import a new & ldquo; offline patients online management mode & rdquo;，Fill in traditional offline consultation gaps & mdash; & mdash; communicate with medication and rehabilitation anytime, anywhere。