Bringing gold sales are caused by unreasonable income of doctors and the existing bidding system.。

 

  A new round of rectification storm is coming.

 

  July 19，National Health and Family Planning Commission、9 ministries and commissions including the Development and Reform Commission jointly issued the "Special Points for the Special Governance of the Injustice in Medical Purchasing and Sale and Medical Services in 2016" (hereinafter referred to as & ldquo;，Among them, & ldquo; severe crackdown & rdquo; actually appeared four times。

 

  Actually，Since the 2013 GlaxoSmot (GSK) is suspected of economic bribery in China，& ldquo; Sales with gold & rdquo; as the industry & ldquo; tumor & rdquo;，Many pharmaceutical companies、Personnel of medical and health systems have dismissed。

 

   & ldquo; Work points & rdquo; Require relevant departments of the provinces and cities of the 9 ministries and cities & ldquo; conscientiously implement & rdquo;。

 

  Increase strength

 

  9 ministries offer & ldquo; work points & rdquo; This punch，From the perspective of the industry，It indicates that the rectification of a new round of pharmaceutical purchases and medical services is about to begin，Where，For Hanging、Virtual invoice、Bill management、Commercial bribery will strengthen supervision and blow。

 

  In the above work points，Special mention that it is necessary to increase discipline，Seriously investigating and dealing with illegal and disciplinary behaviors that use medical and health services to obtain unfair interests。Focus on the stake online sports bettingMy stake betting appprice of medicine、Medical consumables management and other inspections，Establishing responsibility accounting system。

 

  At the same time，It is also necessary to continue to increase the investigation and punishment of unfair competition such as commercial bribery in the field of pharmaceuticals，Including receiving rebates、Payment of reflection、False propaganda and other behaviors that damage patients' interests。Further improve the level of law enforcement，Unified case handling standard，Improve the quality of the case，Effective supervision of medical institutions and related market entities。

 

  Actually，Since the 2013 GlaxoSmot (GSK) is suspected of economic bribery in China，Anti -corruption & ldquo; Storm & rdquo; sweeping Chinese pharmaceutical companies，A large number of officials in our medical and health system、The Dean of the Public Hospital has dismissed，April this year，The National Health and Family Planning Commission also launched the 2016 large -scale hospital inspection work。

 

  In July 2016, Jiangsu Province, a major pharmaceutical province exposed by the medical system of the medical system as an example，2016 as of July 15，A total of 70 people were approved by the public prosecution law agency for investigation、Arrest、Criminal detention and other compulsory measures。

 

  Officials in the Jiangsu Provincial Medical and Health System were filed for: suspected bribery、Accepting business units arrange tourism activities、Private use of bus。The reason why the hospital leader was filed includes: suspected bribery、Receive buckle、Accepting business units arrange travel、Abuse of power、Arrange over -standard reception and suspected serious disciplinary violations。

 

  Last weekend，The pharmaceutical circle also reported that a pharmaceutical company in the domestic hospital has a high market share in the drug sales supervisor of the drug company is suspected of bribery、A message of individual doctors in a hospital in Yangzhou was arrested for bribery。According to the publication of Jiangsu Procuratorate cases, it was released，June 17th，There are cases that have been filed in the case of investigation involved in Jiangsu Zhongling、Medical Hospital of Hospital of Traditional Chinese Medicine、Hospital related personnel。

 

  July 2015，Jiangsu Xuzhou Intermediate People's Court finally sentenced the Xu Mine General Hospital Department and its person in charge to receive a Stake Sports Bettinghuge replacement case stake online sports bettingin the pharmaceutical company，The case involves Jiangsu Yangtzejiang Pharmaceutical、Nanjing Zhengda Tianqing、Xuzhou Enhua Pharmaceutical and other pharmaceutical companies。

 

  Previous，CCTV once exposed Zhengda Tianqing on August 28, 2013 to organize more than 10 doctors at Shanghai Volkswagen Airport Hotel，Then this pedestrian traveled to Chiang Mai, Thailand; December 2014，A post exposure，The content is Jinhua、Ningbo、Names of doctors in many hospitals in Taizhou、Department、Number of medicines、information for doctors and other information，With eight screenshots of uniform forms in different months in 2014，Contents point directly to pharmaceutical companies。

 

  According to an industry insider，Currently Guangdong、Several provinces in Guangxi and Fujian are carrying out medical business bribery and rectification，For a well -known doctor、Medical Representative、Pharmaceutical company manager and other managers conducted one by one，Relevant personnel on the chain & rdquo;。

 

  Recent，According to the "Legal Evening News" report，Former Siemens (China) Co., Ltd. Guangzhou Branch Guangxi Regional Manager Jinmou，In order to sell a large number of Siemens medical equipment such as Nuclear Magnetic resonance instruments to Qinzhou First People's Hospital in Guangxi，Bring 6 million yuan to the dean of the hospital。

 

  Actually，This is not one of the world's largest medical equipment suppliers for the first time to involve bribery cases。According to the above media combing and discovery，Cases sentenced between 2014-2015，There are 19 pieces of bribery involved in Siemens Medical Equipment，Handling 12 provincial administrative regions。Among them, 16 of them are bribes of Siemens agents，The remaining 3 starts directly to bribing as a staff member of Siemens。

 

  To be transformed

 

  The above -mentioned multiple bribery cases，From the perspective of the industry，To a large extent, it is related to traditional gold sales。Sales with gold refer to the sales commission of drug manufacturers to retail terminal clerks，It also refers。

 

  Many years have been engaged in clinical prescription sales and market academic promotion management experts Liu Cha to the 21st Century Business Herald reporter，This traditional gold sales are not caused by unreasonable income of doctors and the existing bidding system.。

 

  stake sports betting appA senior representative My stake betting appof a certain ophthalmology medical medical representative to the 21st Century Business Herald reporter，Its career faces great risks，But many times it is helpless。A new drug is sent to the patient's hands through the hospital，Need to pass a lot of levels of competition，Competition between similar products，There are various hidden rules、Social relations and other competition。

 

   & ldquo; Can drugs enter the hospital，How much discount，It is mainly determined by the hospital leader or pharmacy department，Dean and Director Director became the main public relations objects of drug manufacturers and drug business enterprises。Drug production and operation enterprises to meet the needs of the hospital，I have to adjust the product and business strategy，Normal price competition in the past was distorted。& rdquo;。

 

  With the increase in anti -corruption,，Many companies are also trying to change this model of gold sales。If GSK is affected by suspected commercial bribery cases，In 2013, the gold sales model of China began to adjust & mdash; & mdash; GSK China market sales increased from 2.3 billion yuan in 2008 to more than 7 billion yuan in 2012，The sales model with gold is indispensable。

 

  December 2013，GlaxoSmithk announced the cancellation of personal sales indicators of medical representatives，The salary of the medical representative will be with the quality of the service to the doctor、Professional knowledge and the overall performance of the company's business，Instead of linking the number of prescribed medicines with doctors。

 

  The above measures bring great pain to GSK，A large number of medical representatives subsequently actively or passively resigned。Starting June 2014，From Shanghai、Shandong、Harbin、Former GSK pharmaceutical representatives in Wuhan, Hubei, and Jiangsu, and other provinces and cities have raised labor arbitration and legal prosecutions to relevant departments of various localities; January 14, 2015，GlaxoSmithk China has once again layoffs。

 

  GSK cancel sales performance and hard linked income、Two major measures to change the cost payment model of academic conference，undoubtedly increased the difficulty of promoting their medicines。

 

  but，From the view of Liu Jian，Back to the drug to benefit through normal channels itself is always the mainstream of clinical promotion and obtaining Stake Sports Bettingdoctors，This will eventually Stake Sports Bettingform GSK's market competitive advantage。& ldquo; Being a medical technology is superb to the mainstream needs of the special group of doctors as a doctor，Doctor does not want to be demonized by demons。The academic support of the manufacturer is the main channel for the benefit of the doctor，It is also internationally connected and recognized。Everyone in the demand for money，But the reasonable decent acquisition is more important。& rdquo;

 

  & ldquo; At present, many companies cannot do the GSK mode，can only start with daily promotion behavior compliance，But at least half of the companies will not do it。& rdquo; Liu Jian said。

 

  Shi Lichen, the person in charge of Beijing Dingchen Medical Management Consultation Center, told the 21st Century Business Herald.，Pharmaceutical companies and other compliance still have a certain gap。He said: & ldquo; need to strengthen the market department，Specialized promotion，Avoid gold mode; at the same time，Strengthening out -of -hospital sales，Strengthen the external guidance of hospital resources; and，Take different marketing models in different areas，Cooperate with more dealers。& rdquo;