2015 my country's pharmaceutical retail market size is generally growing up，But the national macroeconomic growth rate has slowed、Medical Insurance Control Costs is increasingly strict，Plus continuously increased the medicinal level of grass -roots medical institutions、Promotion of Zero Policy Policy、The new version of GSP is fully implemented in pharmaceutical retail enterprises，Equipped with a practicing pharmacist、Information technology and other aspects proposed higher requirements，Caused the operating costs of retail companies in drugs to rise。In addition，Consumer groups mainly based on the Internet and mobile terminal shopping are gradually forming，Reverse the growth space of the traditional business growth of retail pharmacy、Drug retail market growth has gradually slowed。

 

  One of the key tasks of the national medical reform work in 2016 is to coordinate & ldquo; Medical、Medical Insurance、Pharmaceutical & RDQUO; linkage reform，Destroy & ldquo; use medicine supplement medicine & rdquo; mechanism、Improve the medical insurance payment system、The pace of hierarchical diagnosis and treatment will be bigger。Although before the implementation of the hospital's guarantee compensation mechanism is in place，Difficulties of prescription outflow，But with the gradual improvement of the mechanisms of all parties，Social pharmacy will gradually undertake the share of the hospital's outpatient pharmacy、Patients can choose their own hospital or retail pharmacy to buy medicine。With & ldquo; Healthy China & RDQUO; Strategy and Population Aging、Two -child policy、The transformation of people's health management concepts and the improvement of self -treatment awareness，Industry development environment will continue to optimize，Combined with the previous discussion of & ldquo.，Forms a national or regional or regional pharmaceutical retail chain company with 5 to 8 annual sales of 10 billion yuan in sales & rdquo;，plus the country's full cancellation & ldquo; two fixed & rdquo; qualification review items，Future pharmaceutical retail industry will usher in major opportunities。

 

  At the same time，The capital market is accelerating & ldquo; registration system & rdquo; reform，With the favorable external policy of the pharmaceutical retail industry and the initial results of its own structural adjustment，The retail market in the drug is gradually favored by capital，Pharmaceutical retail company listed companies increase，The scale and profitability of listed enterprises will increase rapidly，Operation scale expanded，Management level and market concentration will further stake sports betting appstake betting appincrease，Form a highly concentrated competition pattern。However, & ldquo; I also need to be hard & rdquo;，In addition，Pharmaceutical retail enterprises in policies、Capital、Technical diversified promotion also needs to explore more innovative service transformation and other development paths。

 

  According to national policy trends，& ldquo; Pharmaceutical separation & rdquo; is an inevitable trend。The pharmacy will gradually undertake the share of the hospital's outpatient pharmacy、Patients can choose their own hospital or retail pharmacy to buy medicine，It will bring great benefits for pharmaceutical retail companies。But，How to ensure that the market share of prescription drugs is included by pharmaceutical retail companies，worth questioning。So，How to develop the pharmaceutical retail industry，Can we enjoy the dividend of reform? Think from several aspects in this article。

 

  1 Implement & ldquo;

 

  In the existing pharmaceutical industry chain，Traditional Chinese medicine business has been long for a long time from a planned economy to a market -oriented transformation.，Modern year hospital distribution and business distribution process has accumulated rich hospital terminal resources，There is a lot of connections with the hospital terminals。The cake of the prescription medicine outflow is presented in front of it，The market share of the prescription drug will be owned & ldquo;、Shanghai Medicine、Kyushu Tong、China Resources Medicine、Nanjing Pharmaceuticals and other pharmaceutical circulation giants Jieyou first。

 

  This trend abroad abroad，At present, the domestic pharmaceutical market has also begun to take shape。List with Chinese Medicine Holdings，According to the disclosure data, it shows，As of the end of 2015，Company's National University Pharmacy (because the company has not been included in the samples) stores 3080，Sales for the fifth consecutive year ranked first in the domestic pharmaceutical retail industry。The company's 2015 annual report proposed to continue to promote the rapid development of retail business，Formed & ldquo;，and the integrated advantage is appearing。Pharmaceutical retail enterprises use the system to build or cooperate with large -scale sales to accumulate resources with the help of wholesale formats、Preferential obtaining the hospital outflow prescription，Become the biggest beneficiary of the pharmacy business sharing hospitals。

 

  2 Pay attention to professional pharmacists and pharmaceutical services

 

  American retail pharmacy has always pursued and created a consumer experience，In the form and content of customer service，Not only depends on the development of information technology，Remake pharmaceutical services，Extension of its depth。Walgreen is the most representative pharmaceutical retail chain pharmacy in the United States，Its core market strategy is always a pharmacist service，and the number and quality of its practicing pharmacist are the best in the United States。Volglin is committed to designing and formulating new strategies to cultivate the professional ability of a pharmacist，Encouraging pharmacists invest more time in consumers。2014，The most representative service item is the Welltransition program，It mainly focuses on the nursing of patients when they first discharged，Help record the health index of patients、Measure monitoring data，Make sure the patient gets the necessary drugs before discharging and prepare for the discharge。At present, there are 1,000 Volglin professional pharmacists and professional equipment in the United States，It can provide stake betting appMy stake betting appprofessional care for patients after discharge。In addition，Volglin also provides health consulting services，Through a professional pharmacist team、In comparison、Health screening evaluation、Health Education and Questions，Provide professional health services in the community。

 

  In comparison，Domestic pharmaceutical retail companies must closely contact terminal pharmacy services，Through standardized professional pharmaceutical services，Pharmacy gives full play to the advantages of pharmacy，Pharmacy service personnel can not only guide customers to buy appropriate medicines，You can also introduce the use of medicines and precautions for customers，Help customers avoid the occurrence of adverse reactions，to effectively improve the customer recognition of customers，Drive the increase in sales performance of pharmacies。

 

  3 Rebratin Pharmacy Function

 

  The "Guiding Opinions of the General Office of the State Council on Promoting the Construction of Hierarchical Diagnosis and Treatment System" released in September last year，The role of the clinic's hierarchical diagnosis and treatment system fully affirmed and put forward some good policies，& ldquo; Encourage hospital physicians above the city level or above to go to the grass -roots medical and health institutions multi -point practice，Vigorously promotes social medical treatment，Simplify the approval procedure of individual medical admission，Encourage eligible doctors to open an individual clinic，On the spot is the grassroots mass service。& rdquo; Actually，Now the mode of domestic & ldquo; pharmacy+clinic & rdquo; is not uncommon，And has the role of medicine and medicine to complement each other。but，The opening of the clinic in the pharmacy is not the innovation of CVS，If a convenient clinic with Chinese characteristics & mdash; & mdash; Chinese medicine sitting hall、The Chinese Medical Museum、Chinese Medicine Physiotherapy、Chinese and Western Medicine Clinics, etc.。But Chinese medicine is facing a lot of bottlenecks，The lack of and levels of practicing Chinese medicine practitioners are uneven、Arrangement of working hours, etc.，As a result, the operating model of Chinese medicine sitting has always been unable to get a lot of development。So，Compared with foreign & ldquo; pharmacies+light diagnosis & rdquo; innovation mode，What are the innovations worthy of learning and follow -up in domestic community pharmacies?

 

  For example, Walgreen Theranos Test Center。As early as 2013，WAG) and medical technology startup Theranos establishment cooperation，THANOS will be able to provide consumers with new types of clinical testing services to consumers in Volglin's global chain pharmacy。After establishing Theranos Health Center in the chain store in Walglin，Consumers will be able to enjoy the damage、Clinical tests with relatively cheap prices，Only a few drops of blood samples are taken for each detection。After testing and post -diagnosis analysis, consumers understand their own health information，Help improve its daily life，or treat it in advance before the health is further deteriorated。Of course，This kind of cooperation was cracking in October 2015 due to the exposure of the technical problems of Theranos。Walgling will temporarily extend the & ldquo; Health Center & RDQUO;。But this pharmacy and third -party health detection & ldquo; win & rdquo; mode，Obviously a very successful business model combination innovation。

 

  Look at the famous American chain pharmacy cvs & ldquo; My stake betting appstake betting appone minute clinic (minute clinic) & rdquo; how to do light diagnosis and treatment，What is the heart of the customer? Its & ldquo; one minute clinic & rdquo; mainly diagnosed and treated ordinary diseases of children and adults for children and adults for more than 18 months，greatly reduced the complexity of diagnosis and treatment to ensure waiting time，Standardization that is conducive to diagnosis。With these innovative guarantees, it can be diagnosed and treated with 64 small chronic diseases in 15 minutes，and various projects clearly marked the price、The process of medical treatment is simple，Basically, you don't have to make an appointment in advance、No need to wait，Known as the outside world as & ldquo; Sparrow although small，Five internal organs & rdquo; Small clinics opened in CVS chain pharmacy。& ldquo; One minute clinic & rdquo; since it started in 2000，More than 1,000 companies have been opened in 31 states across the United States，The total number of visits has reached 25.99 million。This mode，It is also worth learning and follow -up of domestic pharmaceutical retail companies。

 

  4 Follow DTP business mode

 

  ​​Reform of the Bidding Policy of the Hospital，Many prescription drugs，Most of the high -end special drugs，and zero bonus、Promoting the dual policy of drug ratio、Promotion of the continuous control of the auxiliary medication and medical separation reform of the country，It will promote more and more prescription drugs from the hospital to the retail market。and DTP mode is exactly preparing for pharmacies to undertake the hospital's drug services。Of course, this market is due to its considerable patients and medication needs，Because this column of drugs has a high profit space，It will also become the focus of many companies compete for competing。DTP business model represents the company with the new special pharmaceutical house of Dalian Co., Ltd.、Beijing Medical Insurance New Big Pharmacy。

 

  5 Pay attention to membership management and big data applications

 

  Compared with the 4 listed pharmaceutical retail companies mentioned in this article，In the 2015 annual report, they all disclosed that their companies are constantly optimizing the CRM system，Fully excavate member data、Analysis of member behavior，To provide precision、Differential services and other information made investment and efforts，It is enough to illustrate the importance of pharmaceutical retail companies' emphasis on member management and big data analysis。

 

  But，Drug retail enterprises rely on health data for CRM membership management，Different member management that is different from traditional members is to help customers patients establish personal health files。Monitor and prevent disease，This is in line with the country's proposal to propose the big health industry policy。Pharmaceutical retail pharmacies can collect the management data of patients through the crescent wearable equipment，Through algorithm research and analysis technology to provide more professional chronic disease services for patients with chronic diseases。

 

  6 Create & ldquo; Pharmacy+pbm & rdquo; Long -term development mode

 

  The so -called pbm，Refers to a professional third -party service，In the insurance structure、Pharmaceuticals、Management coordination organization between hospitals and pharmacies，PBM Company as an intermediary service provider negotiated with pharmacies and pharmaceuticals and pharmaceuticals，Under the premise of ensuring the quality of medical services，Through review of the prescription behavior，The purpose of saving stake sports betting appmedical expenses to control My stake betting appthe growth of drug costs。Its profit model is to charge management costs from the agent institutions and pharmaceutical companies。

 

  CVS acquired Caremark, the second largest drug welfare management company in the United States in 2007，Enter the PBM field，Implement & ldquo; Pharmacy+PBM & RDQUO; Development Strategy。Caremark's board chairman and chief executive officer Edwin & Middot; Klauford said: & ldquo; combine the professional skills of Caremark service employers and the professional skills provided by CVS services，It will have a significant impact on the change of the existing pharmaceutical industry。& rdquo; Facts，cvs & ldquo; Double -line operations & rdquo; I have achieved obvious advantages，Whether it is a single store revenue and operating profit, quickly overtake Walglin。

 

  Look at the domestic environment again，In this & ldquo; lasting war & rdquo; and the general trend of the separation of medicine，Electronic prescriptions are popular and let go、The rise of pharmaceutical O2O，The prescription share of the retail channel of drugs will continue to increase，At the same time, it will also face the demand for medical control for medical insurance and commercial insurance，This will promote the focus of the PBM layout to gradually shift to retail channels，Future pharmacy's prescription review rights and health insurance drug directory is in PBM's hands。So，Drug retail companies need to build capabilities in advance、Active layout。Just as CVS and Caremark merge the merger & ldquo; pharmacy+pbm & rdquo;，PBM and chain pharmacies penetrate each other，Welcome to the stable user group from medical insurance and commercial insurance。

 

  Of course，For the pharmaceutical retail industry，Where is the future development opportunity? How to succeed in industry competition?，At the same time, it is necessary to have a good operation of the enterprise itself、Fine and standardized management Basis，Improve business efficiency Strictly control quality avoidance risks，Enhance the company's own comprehensive competitiveness in continuous exploration and innovation。(The author of this article is ITC International Registered Procurement and Supply Chain Manager、Senior Supervisor Management of the Risk and Operation Management Department of Chinese Medicine Holdings Co., Ltd.)