Recently，Domestic third -party big data analysis company easy -to -see think tanks released the "Special Research Report 2016" (hereinafter referred to as "Report")，This report is based on the pharmaceutical B2C industry，Analysis of the development status and trend of the Chinese pharmaceutical e -commerce market in 2016。Report display，China's pharmaceutical e -commerce market enters the startup period，The market size is continuously growing at unprecedented speed，It is expected to be two years later，will enter a high -speed development period。and enter the 3.0 era with e -commerce，Pharmaceutical and e -commerce companies to expand medical services，Busy & ldquo; seek medicine & rdquo;，Become a big scenery。

 

  & ldquo; 1 Pharmaceutical Network & rdquo; Active users ranks first in the industry

 

  "Report" estimates，2016 China Pharmaceutical B2C market size will reach stake betting app26.7 My stake betting appbillion yuan，increased by 100%year -on -year; and 2018，The market size will reach 65.7 billion yuan，Enter the high -speed development period。With the development of online shopping habits in my country and advanced logistics、Management software and other technologies continuously mature，The pharmaceutical e -commerce market will no longer just be the corner of the iceberg in the huge market，and will become a cornerstone that shakes the traditional pharmaceutical industry。

 

  According to the displayed data, it is displayed，Under the continuous openness and promotion of the policy，User cognition and enhance market concentration gradually appear，Capital market attention increases。Self -operated Medicine B2C、The distinction between the three major segments of PAC B2C and pharmaceutical O2O is becoming more and more obvious，Jointly help China mobile pharmaceutical e -commerce model exploration and competition。

 

  According to the "Report" display，2015 Pharmaceutical B2C Enterprise's Platform Mobile channels are still far greater than self -operated mobile channels，Ali Health、No. 1 shop、800 squares and other platforms B2C are still the first choice for consumers。but，As a third -party platform has received notifications to stop publishing sales of drug categories，Pharmaceutical e -commerce A certificate pilot has been announced，Analysis of industry insiders，The self -operated B2C enterprise represented by & ldquo; 1 stake betting appmedicine network & rdquo;，Stir out from a group of platforms，Self -operated Pharmaceutical B2C or the development direction of the pharmaceutical e -commerce platform。

 

  Report display，In the 4th quarter of 2015, self -operated pharmaceutical B2C Enterprise APP active user number，& ldquo; 1 stake betting appmedicine stake sports betting appnetwork & rdquo; ranked first with 783,000 people，Jianke.com、Kang Ai is more than 189,000 and 149,000.、Three -bit。The fourth quarter of 2015，& ldquo; 1 Pharmaceutical Network & rdquo; trading the first place with 24.2%self -operated channels，Kang Aido and Jianke.com are ranked in the Assembly for 13.2%and 7.9%, respectively.。The leading & ldquo; 1 medicine network & rdquo;，After entering August 2015，& ldquo; 1 Pharmaceutical Network & rdquo;，Several sales champions of China's B2C pharmaceutical e -commerce industry。It is understood，& ldquo; 1 Pharmaceutical Network & rdquo; sales increased from 270 million in 2014 to nearly 1 billion in 2015，Its official website channel sales account for more than 70%。

 

  Mobile terminal becomes the main battlefield of pharmaceutical e -commerce

 

  After experiencing the exploration of the Chinese pharmaceutical B2C，Pharmaceutical e -commerce PC business is gradually moving towards the mobile terminal。2015 China Mobile Pharmaceutical E -commerce market transaction scale PC -end sales accounted for from 56.2%in the first quarter to 44.9%of the fourth quarter，and the mobile terminal increased from 43.8%to 55.1%，In the third quarter, the proportion of pharmaceutical e -commerce mobile transactions exceeded the PC end。Take & ldquo; 1 stake betting appmedicine network & rdquo; as an example，The proportion of customers on the mobile terminal has reached 80%，Mobile terminal transactions account for more than PC。

 

  The advent of the era of mobile Internet determines that users -centered will become the trend of development，Can you provide users with the required services，Get the largest user stickiness，Determined the life and death of e -commerce。Discovery through surveys of active users in the field of stake sports betting apppharmaceuticals，The number of active users stake sports betting appin the field of pharmaceutical e -commerce in China from 571,000 in the first quarter of 2015 to 1.581 million in the fourth quarter，Show continuous growth trend。Among them, in the 4th quarter of 2015, the Chinese pharmaceutical e -commerce field APP active user penetration rate ranking，& ldquo; 1 stake betting appmedicine network & rdquo; 43.9%far exceeds the second place to send medicine 17.1%，User penetration in this field leads the lead。

 

  Medicine+medicine ecosystem model becomes development trend

 

  In the era of e -commerce 1.0，The platform is mainly focused on information display; 2.0 era，More and more companies start to cut into trading links，Perform supply and demand information matching and online transactions; with the Internet+、Development of Big Data，E -commerce companies are entering the 3.0 era，For pharmaceutical e -commerce，No longer satisfied with building a platform，but based on health big data，By integrating upstream and downstream supply chains，Build a drug wholesale、Sales、Find Medical Consultation、Combination and other services such as online and offline，Multi -dimensional extension，Create & ldquo; Medicine+medicine & rdquo; The big health ecosystem is more important than building a platform。

 

  As the industry leader & ldquo; 1 stake betting appmedicine network & rdquo; Gangling Group has passed the opening of its online hospital 1 consultation、B2C Online Pharmacy & ldquo; 1 Pharmaceutical Network & RDQUO; and B2B Online Pharmaceutical Wholesale Platform & LDQUO; No. 1 Pharmaceutical City & rdquo; took the lead in layout & ldquo; medicine+medicine & rdquo;，Dedicated to create a complete pharmaceutical health ecosystem。Jianke.com also passed & ldquo; mode with medicine & rdquo;，Solve the problem stake sports betting appof mobile medical monetization。

 

  stake online sports bettingIndustry insiders pointed out，While the pharmaceutical e -commerce market is booming，Market competition pattern will continue to change，It is foreseeable is，At present, major enterprises and platforms are all in power，The pharmaceutical e -commerce industry will be launched in a new round of fighting。Only continuously integrate resources，Construction professional、A safe big health ecosystem，can improve user experience，Winning the market recognition。