July 1 this year，"Administrative Measures for Health Food Registration and Records" is officially implemented，The management mode of the listing of health foods changes，Adjusted from the original single registration system to the management mode of combining registration and filing。In the trend of pharmaceutical companies entering the health food field,，The implementation of the new "Measures" provides a more powerful timing。Experts point out，Pharmaceutical companies enter the health food industry，It has congenital advantages in production conditions and other aspects，But the marketing model is still the key。

 

  Now，The health industry has become more and more incense in the investment industry。Including Tongrentang、Tzuhili、Many pharmaceutical companies including Guangyao, etc. have also entered the health care products industry，Pharmaceutical companies cross -border health products are not new。

 

  Ji monkey aunt biscuits、Monkey Aunt Beverage and Blue Wolf Drink，September 2，Jiangzhong Group officially announced the launch of Monkey Grandma Mi Ran。You can see，These products of Jiangzhong Group are all around one direction，is & ldquo;。Jiangzhong Group 2016 Interim Report Display，Health products and functional foods become one of its main directions。

 

  stake betting appNot Stake Sports Bettinglong ago，Shanghai Pharmaceutical Announcement stated that it will participate in the privatization of Vitaco, Australian vitamin manufacturer Vitaco，It is intended to obtain 60%equity of Vitaco for 938 million yuan。

 

  Related market research shows，In Beijing、Shanghai and other places，93%children、78%of the elderly、50%of the young and young people in consumer health products，More than 95%of families with different types of nutritional health products。

 

   & ldquo; dual -track system & rdquo; Approval implementation to reduce the cost of pharmaceutical companies

 

  The implementation of health food approval & ldquo; dual -track & rdquo;。

 

  March 1 this year，The State Food and Drug Administration issued the "Administrative Measures for the Registration and Record of Health Food Registration and File"，The management mode of the listing of health food products is adjusted from the original single registration system to the management mode of combining registration and filing，Standardous State Food and Drug Administration is responsible for health food registration management，and the health food of the raw material for the raw material、The first import of imports belongs to supplementary vitamins、Care food management of nutrients such as minerals and other nutrients。Where，The first import of imports belongs to supplementary vitamins、health foods of nutrients such as minerals，Its nutrients should be a substance listed in the health food raw material directory。Provincial、Autonomous Region、The food and drug supervision and management department of the municipality directly under the Central Government is responsible for other health food filing management in the administrative area。Measures officially implemented on July 1 this year。

 

  Although so far，Only & ldquo stipulated in the Measures; The use of raw materials has been included in health foods for health food raw materials、The first import of imports belongs to supplementary vitamins、Care food management of nutrients such as minerals and other nutrients。& rdquo; The landing system of the filing system still requires the protection of the raw material directory，& ldquo; The specific implementation rules and the filing process of the dual -track system & rdquo;，But after streamlining approval，It is an inevitable result to reduce the cost of corporate approval。Lin Ruhai, vice president Stake Sports Bettingof My stake betting appBishengyuan Holdings Co., Ltd., told reporters，Registration approval system streamlined approval documents，shortened the approval time，greatly reduced the company's cost，It is also listed on the company's future new products，Provided faster、Convenient conditions。

 

  High health demand for new drug research and development is high

 

  The market size of health products is also attracting the entry of external forces。According to statistics，2015 health food industry output value reached 450 billion yuan，& ldquo; Of course，This is an incomplete data，Among them, only the national approval，Product types that get health food logos，Data obtained by channels that can be counted，& rsquo; health products & rsquo; concepts are also different。& rdquo; Xu Huafeng, vice chairman of the China Health Association, said。

 

  Policy level，The good news of health products is also continuous。National Twelfth Five -Year Plan for the first time incorporate nutrition and health foods into the plan，To form 10 companies with 10 billion output value。2013，The "Several Opinions on Accelerating the Development of Senior Service Industry" issued by the State Council、"Several Opinions on Promoting the Development of the Health Service Industry"，The five major support industries in which are healthy products、Health food、Fitness equipment and other industries，It is expected to be 2020，Total output value reaches 8 trillion yuan。

 

  Xu Huafeng thinks，With the strengthening of people's health awareness，The demand for health products is also increasing，The corresponding investment also increases with it，This also brings a good timing to the growth of health products。

 

  The pharmaceutical industry is not optimistic。From the perspective of Shi Lichen, the person in charge of the Beijing Dingchen Medical Management Consultation Center，Domestic pharmaceutical companies are weak in front of the original drugs with large profits，New drug research and development is difficult、Drug profit space reduces、Industry supervision is becoming increasingly strict.。

 

  Pharmaceutical companies producing advantages in marketing is the key

 

  How to play in each industry in each industry，How do pharmaceutical companies stand firm in the field My stake betting appof stake sports betting apphealth products? Xu Huafeng thinks，Pharmaceutical companies have innate advantages in terms of production conditions，& ldquo; Take health food as an example，Many domestic health food materials are originally from traditional Chinese medicine，The production conditions of pharmaceutical companies have advantages than ordinary food companies。& rdquo;

 

  Sales channels and methods of health products and medicines are completely different。Sales channels for drugs with hospitals、Pharmacy, etc.，The main marketing channels for health products are mass channels such as supermarkets。Most pharmaceutical companies do not have the sales experience of health food，On the basis of drug marketing，It is also necessary to add health products marketing channels，The increase in costs is also obvious，& ldquo; Pharmaceutical companies do health products，It is not so easy to get profit。& rdquo; Xu Huafeng told reporters。

 

  Some experts also pointed out，The establishment of the sales system is the problem that pharmaceutical companies lay out health products for health products。The company does not get the product，can be sold in the market。

 

  Jiangzhong Group annual report display，In terms of health products and other businesses，Affected by the market environment and policies of the subdivided field，During the reporting period, the overall sales of this sector are still not ideal，Only operating income is 110 million yuan，decreased by 22.24%year -on -year。Subsequent，Jiangzhong responded that the performance of monkeys has not been included in the annual report of the Jiangzhong Listing。

 

  Products & ldquo; hot & rdquo;，15320_15338，A few years ago, & ldquo; 300 million yuan startup funds，Do not seek profit in 3 years，Harbin brand & rdquo; slogan，Direct sales operations have been caught in & ldquo;，No illness and end。

 

  Star Products Fine，& ldquo; Explosive & rdquo;

 

  & ldquo; confusion & rdquo;，The market proportion of large enterprises in the industry is not high, but it is one of the performance。Xu Huafeng pointed out，There are many differences between consumers' health products concepts and health food concepts，There is a certain & ldquo; confusion & rdquo;，Health products、Ordinary stake betting appstake online sports bettingfood、Nourishing products are difficult to define accurately。Policy level is also not rigorous，& ldquo; This leads to acts that may have exaggerated effects in certain health products，There is a gap between consumer demands and actual effects，It is easy to make people feel that the health product industry is relatively & lsquo; chaos & rsquo; & rdquo;。

 

  Some analysts think，In the health product market，Star Product、Special popular & ldquo; Explosive & rdquo;。According to the "Securities Daily" report，Vice President of Dongfang Gao Sheng, Qu Yan, believes，& ldquo; Low the threshold for health products，May soon make a & lsquo; explosive product & rsquo;，But the life cycle is relatively short。& rdquo;