For the mobile medical industry，This year may be & ldquo;。Many companies Internet medical projects are hard to escape & ldquo; high traffic、Low profit & rdquo; dilemma，At the same time, first -tier startups have shrunk the front、Tighten the lotus bag。mid -August，Two old -fashioned mobile medical companies have fallen into layout; New Third Board Enterprise Medical 160 announced the optimization of the company's organizational structure and some business teams; subsequent，5 years in the Internet medical field & ldquo;。

 

  Industry insiders think，Earlier capitals of various ways running in the field of Internet medical fields，With Internet medical problems, it is increasingly prominent，Investment boom gradually retreat，The market has entered a stage of rational development。Despite the large space of the mobile medical market，But because of Internet users and mainstream medical users, there are disconnection，Mobile medical dividends explode at least five years。Report data show，The Internet medical business of listed companies has not yet formed a large -scale profit，Some even drag out the overall performance。In this context，Many companies quickly build a closed loop that can realize the realization of flow monetization，Because of & ldquo; Internet+insurance & rdquo;，Become an important direction to explore the profit model。

 

  Still in the burning stage

 

  Under the stimulation of the broad prospects of the industry，Mobile Medicine has become the Nuggets of Nuggets for many capitals，In the first two years, many A -share listed companies were sought after by the secondary market due to the layout of Internet medical treatment。According to incomplete statistics，A shares have more than 50 listed companies involved in the Internet medical field。But from the situation of this year's interim,，Internet medical industry has not yet formed a large -scale profit model，Mobile medical business has limited performance to listed companies。

 

  Take a well -known pharmaceutical company in the motherboard as an example，In the past two years, the company has been & ldquo; Internet+big health & rdquo; as an important development strategy，But from the interim report，The Chinese medicine sector consisting of traditional Chinese medicine drinks and Chinese medicinal materials is still the main force of the company's revenue。& ldquo; Internet+big health & rdquo; Strategy mainly landed on its non -wholly -owned subsidiary，Gathered B2B (Special Transaction)、B2C (pharmaceutical e -commerce)、O2O (smart pharmacy、Community health)、Internet medical services (mobile medicine) and other platform business。In the first half of，The subsidiary belongs to a small number of shareholders' gains and losses of -41.461 million yuan，Liabilities increased by more than 28 million yuan compared to the same period。

 

  Another traditional medical device listed company that has already transformed to mobile medical transformation，In 2014, I got Xiaomi & ldquo; blessing & rdquo;，Get a $ 25 million investment and become an important part of Xiaomi's layout in the field of mobile health。But from the center of the center，The company's performance is not ideal。During the reporting period，The company's operating income decreased by 7.05%compared with the same period last year，The net profit attributable to shareholders of listed companies decreased by 9.26%compared with the same period last year。

 

  The mobile medical project of the big tree of the listed company is still like this，Mobile medical startups on the front line must be more careful about life。mid -August，From stake sports betting appStake Sports Bettingthe official information of the medical treatment, the official information confirm，The company plans to optimize the organizational structure and some business teams，Implement the last elimination system，The person who needs to be optimized accounts for about one -third of the total number of the whole company。

 

  August 22，Medical 160 Half -annual report released，During the reporting period, the company realized total operating income of about 27.7 million yuan，increased by 247%compared to the same period last year。Although the revenue increases rapidly，But the company has not realized profitability。Medical 160 pointed out in the semi -annual report，The company is still at a strategic loss period，During the reporting period，The company's cumulative loss of more than 50 million yuan。

 

  Another mobile medical startup company in the first echelon & mdash; & mdash; Micro -Medicine Group (Registration Network)，profitability is also quite limited。This can be seen from its shareholder Fosun Pharmaceutical's performance report over the years。2015，The listed company Fosun Pharmaceuticals passed the cumulative 9.73%equity of the registered network through the wholly -owned subsidiary，The total investment is as high as 65 million US dollars。but，2014-2015 Micro-Medicine Group's profits to Fosun Pharmaceuticals did not have much contribution。

 

  Mass traffic is difficult to monetize

 

  Corresponding to low profit is the flow data data of the continuous outbreak of the mobile medical industry。

 

  In the first half of，Medical 160 experienced a fast expansion stage。Display of the Half -annual report，As of June 30, 2016，Medical 160 platform service hospital 3017，During the reporting period, 830 have been added; the number of doctors can serve more than 470,000 digits，During the reporting period, more than 30,000 people; the real -name registered users exceed 97 million bits，During the reporting period, 29 million bits were added。

 

  Ping An good doctor who has successfully completed a round of financing in May this year，With the advantages of Ping An Group，The same performance is also dazzling in data traffic。As of the end of August，Ping An Good Doctor registered users have exceeded 100 million，Monthly active users 27.74 million。Apart from the core service circle formed by 1,000 full -time doctors，Ping An also signed a contract with 50,000 social doctors as a service outer circle，Distributed 3,000 offline hospital，and brought together 5,000 famous doctors in the three hospitals，Realize a one -click call for a national famous doctor。

 

  How to monetize massive flow，Solving the current state of continuous money -burning losses is a problem that needs to be solved in the mobile medical industry。

 

  Division according to the service object，The business model of the mobile medical industry can be divided into three types: patient server -side enterprise，Including the medical resources of the inlet integration of the consultation、Slow disease management, etc.;，Divided into a doctor group and a doctor community、Tools，Cut into medical services by grasping doctors' resources; hospital server -side enterprises，Mainly online hospitals，Provide a platform for the hospital to carry out online remote medical care for the hospital。

 

  Medical 160 as an old company in the registered consultation field，The current stage revenue includes two parts，First, the service income of the Internet medical platform，Second, the company's medical software and sales。In the first half of 2016，Medical 160 Internet income increases rapidly。Where，Internet medical platform service income is about 24.29 million yuan，The same period last year was about 4.95 million yuan，It is about 5 times the same period last year。

 

  Medical 160 CEO Luo Ningzheng pointed out，The early income of Internet companies mainly comes from the service of the B -side，Import doctor、medicine、insurance, etc.，But the biggest growth point in the future is still from the C end，For example, the doctor’s consultation and consultation、Slow disease management, etc.。This service is still in the cultivation period，But once you cultivate user payment habits、Doctors' services are further improved，The income of the C -side will be the largest growth point。It is understood，Medical 160 Doctor launched the transaction value of 1.25 million yuan shortly after being online，increased by 489%year -on -year，The maximum turnover of the month exceeds 300,000 yuan。

 

  How to realize the traffic over 100 million users，Ping An Good Doctor said，There are many types of traffic monetization mode of Internet medical treatment，Stake Sports BettingThe stake betting apppath explored by Ping An Good Doctor is to create an online service combined with the O2O closed loop，Take the basic service of the online platform as the entrance，Stick users through offline value -added services，Paid products that meet the needs of multi -level segmentation reflect the platform value，Finally achieve profitability。

 

  Fanxing Capital Partner Zhang Yong said，During the Capital Hot Period, mobile medical companies void pursuing users，But I did not really grasp the C -side user，Next, the company needs to change money from & ldquo; burns money & rdquo; to & ldquo; realize the stock value & rdquo;，Investment institutions will become more and more depending on the ability of business business realization。

 

  Billionou.com An analyst of the mobile medical industry for a long time pointed out，The market space in the field of mobile medical is huge，But because of Internet users and mainstream medical users, there are disconnection，Domestic Internet netizens are mainly young people over 15 years old，But the mainstream of pharmaceuticals is concentrated in people under 15 or over 45 years old，Therefore, it takes at least five years for mobile medical dividends，Some products may take longer to cultivate。

 

  aim at & ldquo; Internet+insurance & rdquo;

 

  36 氪 2016 Internet medical industry research report points out，Internet medical payment party and medical insurance open，and Internet medical platform and commercial insurance open，It is a crucial part of the mobile medical industry to obtain vitality。

 

  Data display，The total income and pharmaceutical terminal market in 2015 is 3.8 trillion yuan，Among them, commercial insurance expenditures are only 240 billion yuan。36 氪 Research Report Reference，China's current medical insurance system mainly relies on social medical insurance，In the case of decreased personal payment part in recent years，Medical insurance shows huge pressure，The future medical insurance system will coordinate with the three insurances of medical insurance、Development of the effective supplement of commercial security。

 

  2016，Mobile medical companies try to use commercial insurance as a payment party to connect the clinic、Patients and even hospitals and pharmacies，Including medical 160、Dr. Chunyu、Lilac Garden、Ping An Good Doctor is exploring the exit of the Internet+insurance & rdquo;。On the other hand，Insurance company also hopes to pass multiple layouts，Create & ldquo; Internet medical+insurance & rdquo;。

 

  2015 Ping An Good Doctor Line，marks the first step of Ping An Group's move to mobile internet)。Except Ping An，Sino -British Life、Chinese PICC Property Insurance，Chinese PICC Life Insurance、Taikang Life and other insurance companies have joined hands with mobile medical companies，Accelerate the layout of the Internet medical field。Industry insiders said，With the increasing demand for health and medical care for residents，Medical and Health will become an important profit point for the future of insurance companies，Insurance companies invest in the health industry chain for integrated resources，The main business of feeding insurance is important。

 

  Luo Ningzheng said，& ldquo; Internet+insurance & rdquo; There are three opportunities in the future，The first Internet company can grow into the sales channel of insurance products，Make insurance purchase easier、Convenient; second、At present, most commercial insurance places are not very professional，In the future, Internet medical companies and insurance companies can try the development of insurance products together; third、Massive data set by the mobile medical enterprise platform，It can help insurance companies do big data mutual distribution，Reduce its compensation cost。Luo Ningzheng pointed out，In -depth cooperation between Internet medical and insurance companies，Help insurance company control fees，It is expected that the revenue of the medical insurance business will reach the level of 10 million yuan in the future。

 

  But the environmental insurance payment environment is incomplete、Resident medical habits have not been formed、Insurance product difficult design and other factors，The revenue of the current Internet medical enterprise is still service with the platform、Advertising income、Software sales, etc.，It has not yet passed the insurance business to form a large -scale profitability。

 

  Analysts point out，At present, it plays a leading role in the Chinese medical field.，Policy such as stake online sports bettingcommercial stake sports betting appinsurance payment preferential preferential policies have just been introduced，Policies need time，Commercial insurance is widely accepted, it takes time。

 

  New element medical chief scientist Zhang Qian pointed out，The strong supporting party with a strong health industry is commercial insurance，The biggest pain point of commercial insurance is how to design products that conform to the interests of consumers and insurance companies。For insurance companies，If the probability of payment is high、The payment cycle is long，Insurance companies dare not design such products。To solve the problem of risk control, we must first solve the problem of consumer health management，Reduce user disease risk through health management，and send health data to insurance institutions，Establish a personalized insurance product。& ldquo; The big health industry needs to hang medical services and health insurance together，Stringing points are the promotion of health management，and is a health management supported by professional doctors，Create the entire industry in this way，instead of not just to promote the efficiency of medical care。& rdquo; Zhang Qian said。

 

  Financing the two poles

 

  Two old mobile medical companies have announced layoffs in succession，Dr. Chunyu、Lilac Garden、Apricot Forest and other companies will conduct strategic transformation，Mobile medical industry & ldquo; Burning money war & rdquo; gradually cool down，Capital began to return to the rational stage。Different from the hot capital of the previous two years、Internet medical projects & ldquo; Blossom & rdquo; situation，The financing of mobile medical companies in the first half of the year presents bipolar differentiation，Leading companies in some segments are still the darling of capital，At the same time, there are also a large number of companies & ldquo; Dead & rdquo; in round A、B round of financing。

 

  Investors said，Under the situation where the market tends to be calm，Capital value more profitable models and the realization of Internet medical treatment。In the same situation of many Internet medical companies' entrepreneurial project models，After the enterprise enters the A or B round，Investment institutions will tend to choose companies with higher or more resource backgrounds in the same segmentation。In addition，Investment institutions will pay more attention to higher thresholds、Fields with a higher degree of professional subdivision，Including biotechnology、Frontier Innovation Equipment、Drug research and development, etc.。

 

  The market becomes calm

 

  The Internet medical investment and financing report released by Startup Health，Global Internet medical investment financing in the first half of the year was 3.9 billion US dollars，increased from the same period last year。Research Report points out，The transaction volume in the first half of the year decreased，The amount is increasing，This shows that the wave is fading，More investors no longer spread widely，Instead, focusing funds on more high -quality companies。At the same time，Investment capital in the domestic Internet medical field also gradually presents two polarization。

 

  In the first half of，Ping An Good Doctor A round of financing 500 million yuan，Refresh two records of the maximum financing of Internet medical startups worldwide and the maximum valuation of the A round。May 2016，O2O Health Medical Service Platform under Ping An Group & mdash; & mdash; Ping An Good Doctor announced，Complete $ 500 million in Series A financing。The capital party participating in the investment includes overseas well -known equity investment funds、500 strong central enterprises、State -owned financial enterprises and Internet companies。After the financing is completed，This & ldquo; Internet+medical & rdquo; corporate valuation reached 3 billion US dollars。

 

  In addition，Many companies ranking among the top segments continue to gain capital favor。Yihe Jia (20.27，0.070，0.35%) is an example，Company announced on September 2nd，The Internet Medical Platform Huiyi Online obtained Zhejiang Zhejiang Bank Capital Management Co., Ltd. 20 million yuan investment。An old company in the field of registered consultation & mdash; & mdash; Medical 160 has reached a financing intention with relevant institutions，and signed the relevant agreement。According to the interim report，Medical 160 This round of additional issuance has obtained Jiaxing Pengcheng's equity investment partnership、Shenzhen Jiacheng Futong Fund Management Partnership、Shenzhen Qifu Jiarong stake sports betting appInvestment stake sports betting appManagement Company three partnership companies totaling about 74 million yuan for subscription。

 

  Some of the top -ranking companies in some segments still obtain capital enthusiasm，and more companies are struggling on the financing road in Series A or B。Data display，More than a thousand medical and health Internet companies in China on the road to financing，Only 48 are obtained from the B round，Most of them just get an angel round or A round，Some companies have exported without even getting financing。

 

  Analysts point out，Under the situation where the market tends to be calm，Capital see more about the monetization of profit models and Internet medical treatment，Especially in the same situation of many Internet medical enterprise entrepreneurial project models，After the enterprise enters the A or B round，Investment institutions will only choose companies with higher ranking or strong resource backgrounds in the same segmentation。

 

  High -threshold project attracted attention

 

  A set of survey data showed by True International，The overall scale of the Chinese Internet medical market in 2017 is expected to reach 36.53 billion yuan，Mobile medical or break through 20 billion yuan。Share Investment Director Zhao Hong said，Due to the broad space of the Internet medical market、Fast growth rate、High barriers to the industry，and the medical industry is stronger than other industries.，Share investment is still optimistic about the development prospects of the medical industry in China。Zhao Hong pointed out at the same time，Currently sharing investment is more concerned about biotechnology、Medical and Health Service、Frontier innovation equipment and other thresholds higher，Fields with strong barriers。

 

  An industry person also holds the same opinion。The person thinks，Mobile medical startups need a certain threshold，Whether it is technical、A threshold on the pattern or funding。Ventures that can establish a threshold for a short time，Capital is more interested。

 

  Investment institutions point out，For now，Capital is still watching most mobile medical companies，There are currently two major problems in the industry，First, the business model is serious，The threshold is lower，Lack of core competitiveness; second, most Internet medical care cannot be realized through business models，The service provided by users lacks core medical value，Lack of further value -added service space。

 

  Speaking of the cold winter of mobile medical treatment，Medical 160 CEO Luo Ningzheng said，At this stage, capital is not unwilling to invest，Instead, pay more attention to the ability of the company's hematopoietic。In the rational period of capital，Companies that are continuously expanded in the early stage need to adjust the strategy，Do a good job of cost control，It may become a dark horse that stands out。If it is now the winter of mobile medicine，Really excellent companies can spend this winter and stay。

 

  Fanxing Capital Partner Zhang Yong believes，The development of mobile medical is far away，The medical industry is greatly affected by national medical policy and resource monopoly，Can the future medical policy be loose，Can mobile medical companies cultivate users' medical habits、Master high -quality medical resources，will be the key to the development of the industry。