Grassroots、Grassroots or grassroots。This is a year ago with & ldquo; airborne soldiers & rdquo; gesture to take over France's largest pharmaceutical company & mdash; & mdash; Sanofi's new head of Olivier Brandicourt in the next five years。

 

  10 months ago，Bai Liwei, who has not been in the upper year, proposed that Sanofi plans for the next five years of the global market，It is pointed out that it will be in key countries and regions including China，Optimize resource allocation，Make improvement of industrial affairs layout at the same time，and develop innovative projects in a targeted place。

 

  This is the important significance of this increasingly radical French pharmaceutical company in the past five years。In Sanofi Global Business Layout，The proportion Stake Sports Bettingof stake online sports bettingthe Chinese market accounts for about 5%，is the largest and fastest growing market in emerging markets。

 

  The core is still to meet the needs of the grassroots

 

  & ldquo; Our development strategy in China will focus on three levels in the future: the core business is still to meet the needs of grassroots medical care，In addition, we will expand the strategic expansion of regional coverage, including the county market，Third, we also hope to bring more innovation to the group through China's R & D platform。& rdquo; A few days ago，CEO Bai Liwei, CEO of Sanofi Group, revealed the company's strategic plan in China in the next five years in an interview with the First Financial Reporter，During the entire interview，& ldquo; Grassroots & rdquo; The word is repeatedly mentioned by Bai Liwei。

 

  In fact, it has always been，This largest pharmaceutical company in France has never concealed the desire for China's grass -roots market。As early as 2011，Sanofi took the lead in setting up the grassroots business department，Pluming to continuously promote its layout in the grass -roots market。

 

  According to previous statistics，As of 2015, the market of urban hierarchical hospitals accounts for 55%of the entire pharmaceutical market，County Grade Hospital market accounts for 18%，Urban primary medical market account for 6%，Rural grassroots medical market accounts for 5%，Retail pharmacy accounts for 16%of the share。where，The market proportion of urban -level hospitals is declining，On the other hand, the grass -roots market begins to rise，With the continuous advancement of medical reform、The medical service market stake online sports bettingto My stake betting appthe community hospital、Sinking at the Grassroots Health Center，The market share of the grass -roots market will still increase。

 

  For Sanofi，In addition to the product layout，Surrounding diabetes、Cardiovascular、Central nervous system、Tumor products these grass -roots market demand for high -demand drugs for layout，They also want to pass mobile medical、Regional layout to deeply cultivate its strategic position in the grassroots field of China。

 

  & ldquo; Sanofi is the first foreign pharmaceutical company to enter the county market in the Chinese market，In the future, we also hope to continue to expand this field，Now we have covered more than 1,200 counties in China，We very much hope to continue to participate in this market and make a difference。& rdquo; Bai Liwei disclosed to reporters。

 

  In fact, it's not just Sanofi，Including Novo and Nord、Lilly Pharmaceutical、Nova、Pfizer and medical device enterprise Philips、Midunli and GE Medical, etc.，This year I kept & ldquo; out of & rdquo;，To the grass -roots medical market of the domestic pharmaceutical company & ldquo;。

 

  But for these multinational pharmaceutical companies，One problem that I have to face is that before the grass -roots market was deeply cultivated by domestic pharmaceutical companies，And the drug structure is mainly based on the base，For foreign pharmaceutical companies，It is also possible that the original product & ldquo;。

 

  Active adaptation to China & ldquo; New normal & rdquo;

 

  If it is for multinational pharmaceutical companies，The unbelievable grass -roots market is full of opportunities，So the market with a larger market proportion，is full of challenges & mdash; & mdash; in order to adapt Stake Sports Bettingto Stake Sports Bettingthe decline in the growth rate of China，Big multinational pharmaceutical company giants have to adopt the strategy of & ldquo; price reduction and market & rdquo; to stimulate the growth of sales。

 

  According to the data previously released by "Asian Pharmaceutical News",，The first quarter of 2015，10 major transnational pharmaceutical companies increased an average increase of 11%，Compared with the average growth rate of the whole year in 2014, it was 1 percentage point; while the profit margin of Chinese local pharmaceutical companies fell to 5.3%in 2014，In the first quarter of 2015, it rose to 6.9%; the profit level rose to 26%in early 2015。

 

  May this year，The results of the first batch of national drug price negotiations were announced，Chronic hepatitis B front -line therapy drug for Norofir ester、Non -small cell lung cancer targeted therapy drugs, Ekntinib and Gefitinib, have decreased by more than 50%。After three months，Shanghai Roche Pharmaceutical, which had previously launched drug prices, couldn't help & ldquo;，Active the targeted drug Eloatini (product name Tiroki) that treats its non -small cell lung cancer at 30%。

 

  & ldquo; At present, the net growth of the Chinese pharmaceutical market is about 6%~ 7%，But the entire market growth rate is still faster than many countries。So for multinational pharmaceutical companies，If there is a suitable product，We are also preparing for price negotiation，Because this may bring potential quantity。& rdquo; Bai Liwei said。

 

  But in reality & ldquo; price reduction and market & rdquo;。

 

  According to the previous report of the First Finance，Control fee in medical insurance、Under the influence My stake betting appof various factors of the stake sports betting appprovince's separate tenders，Three months after the announcement of the price of drug prices，Many heavy drugs have not been able to go into some province's medical insurance system。