In the eyes of medicine people，Pharmaceutical e -commerce is really like a entangled little fairy: her whole body exudes an irresistible charm，Makes you upside down; wait for you to pursue it warmly，She ignored it; you chased it tight，I think I want to achieve it，She back to bite you again。

 

  Not long ago，The online retail business of A Certificate of Tmall Medical Museum is stopped，Scared everyone out of cold sweat，These days of major well -known pharmaceutical e -commerce companies have come from the good news of profitability。

 

  How to feel the whistle of the game has not sounded，stake sports betting appAthletes have held their hands to celebrate victory?

 

  Why other industries e -commerce bleak，Super players like Jingdong are not profitable，Pharmaceutical e -commerce companies that have not opened the policy have taken the lead in profit?

 

  Profitable Mingzhi

 

  More than 750 licenses that have been distributed by pharmaceutical e -commerce companies，From the perspective of the e -commerce controlled by listed companies or participating in the shares (with open and credible financial data)，5 companies that achieve profitability，The highest amount of net profit is Kang Aido，In the first half of the year, it reached 7.21 million yuan，The highest net profit margin is Quanyuan Hall，reached sales of 1.3%。From the absolute amount and profit margin，It is a very fragile profit state，Nothing has too much financial value，It can not guarantee the continuity of profitability。That is to say，symbolic significance is greater than actual significance。

 

  E -commerce starting profit is a good thing，At least it means that everyone understands that the starting point of the business is not burning money but making money。Of course，The source of profit is different，The number of users and sales increase、The decline in sales costs may bring profit。For example, shrinking low gross profit category，Reduce the purchase of non -core user traffic。

 

  But e -commerce can also increase profitability in other ways，Simple point stake online sports bettingimage reduces the level of subsidy，The money of each subsidy user in the quarter is hundreds of millions of dollars，Slightly control the subsidy strength，All are available; some platform technology upgrades are slightly delayed，Even personnel do some cuts，Financial statements will look good;，You can also do related transactions，Slightly order the goods inside the group，or find a big customer to place an order。

 

  A certificate retail business is stopped，Everyone understands the government’s cautious attitude towards pharmaceutical e -commerce，Investors are even short -term，Pharmaceutical e -commerce has begun to make a profit or survival with profitability。

 

  Before the policy is not clear，Pharmaceutical e -commerce is actually in the semi -dormant period。2016 pharmaceutical e -commerce development speed has slowed down，The annual sales are expected to be about 20 billion yuan，Only 1.5%of the total Chinese pharmaceutical market，and 80%of them are household equipment、Health products、Family Planats and other non -drug。

 

  Building service capabilities

 

  At this stage，As long as the cash flow does not show signs of depletion，It is not important to make a profit for pharmaceutical e -commerce。Because of the most critical question，Identh -pharmaceutical e -commerce has no lifting of the ban、The low -frequency demand faced by pharmaceutical e -commerce、Hospital prescription is difficult to flow、Patients' stake sports betting apponline shopping drug habits are far from developing、Medical insurance payment is difficult to connect and logistics distribution supervision, etc.，is the key to determining the future of pharmaceutical e -commerce。

 

  In the early stages of development of the industry，It is normal to estimate the difficulty of difficulties，The shrinking front and reduction cost are reasonable measures。But now there are some conservative signs。From the development path of e -commerce in other industries，The final success of the new model is not to cultivate purchasing habits with early subsidy users，Construction of business barriers at the same time to achieve，Therefore, JD.com has been established for more than ten years and dare not make a profit easily。We firmly believe that prescription drug e -commerce will be opened soon，From then on, it must be the momentum of the bloody fighting of all the gods，Until the last 2 to 3 oligopoly monopolies。

 

  E -commerce is so mature in China，​​The transaction itself is not too complicated，so that from technology to operation，Everyone knows it，It is difficult to open the gap between each other，Why will the last winner win a few valuable tickets? The relationship between funds and upstream manufacturers is one aspect，Can you provide patients with drug guidance beyond simple transactions、Health Management、Treatment follow -up、Logistics distribution and insurance claims may also be a winner。

 

  My stake betting appThe construction of these abilities takes a long time，When everyone cuts costs，Perhaps it is a good time to build these abilities。Blind expansion will be buried in the enterprise，Blind contraction will also waste good opportunities，Is it really important for medical e -commerce in 2016?。