October 9，Alibaba Health and Tmall Medical Museum after the first appearance，and launch a transformation and upgrade brand for the Chinese tonics industry & ldquo; Nourishing China & RDQUO;。This means that both parties are & ldquo; major business departments health food、Diet Nutrition Supplement Food and Traditional Nourishing Nutrition Business & RDQUO; Injecting Ali Health Discussion has been specific。

 

  Ali Health Director、Kang Kai, general manager of Tmall Medical and Health Division, said to the 21st Century Business Herald reporter，Tmall Medical Museum will make corresponding adjustments according to business development，Deep Development on the basis of Tmall selling platform model，Not only medicines but also health products、Pharmacist consultation, etc.。

 

  Earlier this year Ali's main business electronic supervision code and Tmall Medical Museum as third -party pharmaceutical retail platforms were stopped。From the perspective of the industry，Now the integration of Ali Health and Tmall Medical Museum，Win each other for both parties。Ali Health Gets Revenue Insurance，and the Tmall Medical Museum as an important component stake betting appoperation My stake betting appon the entire flagship of Ali's health，will get more development。

 

  Layout health products market

 

  October 9，Ali Health Union Tmall Medical Museum jointly launched & ldquo; Nourishing China & RDQUO; Brand Plan，Governments from various places、Brand Enterprise、Industry Association cooperation，Label to high -quality authentic nourishing products。At the same time，Ali Health also uses its & ldquo;，Establishing & ldquo; Nourishing China traceability system & rdquo; realize the traceability of related nourishing products & ldquo; one code, one yard & rdquo;，Current，Already Tiansi、Dozens of companies in Baihua are determined to participate。

 

  & ldquo; Provide traceability service for the whole life cycle of nourishing products，Show the source information, etc.，Let consumers see the weather in the nourishing product planting base、Soil humidity and temperature、Harvest status、Processing process and related information of finished product storage，Detailed information such as related pictures and names of the person in charge，so as to allow consumers to get more right to know。& rdquo; Kang Kai Introduction。

 

  At the same time，Kang Kai also said，Apart from the relevant costs that go to Tmall normally，Tmall Medical Museum will not be shortlisted from the enterprise & ldquo; Nourishing China & RDQUO;，and related brand marketing expenses since then，By sharing according to the specific project with the enterprise，Ali's health traceability system & ldquo; rest assured & rdquo;。

 

  It is understood，& ldquo; Nourishing China & rdquo; The first phase of the plan introduced 18 strategic cooperation brands，10 Nourishing Products，and expect to achieve an online transaction amount of 1 billion yuan in 2 to 3 years。Currently qualified to apply for shortlisted & ldquo; Nourishing China & rdquo;，One is the old brand brand，The other is the Real Estate Land of Nourishing Road，The place of origin itself has been identified by the country or the local stake sports betting appgovernment，Ruwety of Sanjiangyuan。

 

  Stake Sports BettingAli Health CEO Wang Lei said to the 21st Century Business Herald reporter，& ldquo; Nourishing China & rdquo; After Tmall Medicine incorporated into the Ali health ecology，The first brand strategy launched by the transformation and upgrading of China's nourishment industry，and hope to set up a series of standards，Supplemented by strict implementation and regulatory measures，Help the supplementary supplement industry to return to healthy development orbit。

 

  Wang Lei pointed out，The faster growth rate of nourishing products in recent years is actually the demand for consumption upgrade，On the other hand, many nourishing products are also a cultural inheritance like Ejiao，But the nourishing product market is also chaotic，Ru Cordycea，Repeated water spray、Jiaohe、False reports of flour is the fake report of metal powder，Deerler、Ganoderma、Snow Clam、Ginseng and other hidden dangers have been exposed in succession。

 

  Zhang Xianyue, Secretary of the Party Committee and Director of the Yueqing Agriculture Bureau of Zhejiang Province, to the 21st Century Business Herald reporter for example，There are 78 species in domestic Dendrobium varieties，Dendrobium officinale of Leqing is one of the best varieties of Dendrobium，The price is also very high，But it is often impersonated by other Dendrobium or even a pound of waterweed。

 

  Wang Jiliang, Vice President of Health of Beijing Tongrentang Health Frankly，The reason why actively joined & ldquo; Nourishing China & RDQUO;，I want to use Ali Health、Tmall Medical Museum and other embrace of the Internet to transform and upgrade，Shocking the impact of e -commerce on the traditional physical sales model。

 

  Ali Health Integrated Tmall Medical Museum

 

  From Ali Health & ldquo; Nourishing China & RDQUO;，Tmall Medical Museum is expanding health care products。Some people in the industry speculate，health products or Tmall Medical Museum new growth categories。

 

  For this，Kang Kai said to the 21st Century Business Herald.，Nourishing products My stake betting appand Stake Sports Bettinghealth products are originally a sales category with a considerable share of Tmall Medical Museum，This plan just wants to regulate the industry，Do not make money by it。& ldquo; Tmall Medical Museum will make corresponding adjustments according to business development，On the basis of Tmall selling platform model，Develop in depth，Not only medicines but also health products、Pharmacist consultation, etc.。& rdquo;

 

  but，Many senior people in the industry think，Develop in depth to the direction of health products，Actually because pharmaceutical sales are affected by national policies，The future development direction is not sure。and the health product market has grown relatively stable in recent years，At the same time, the change of health products from the filing system to the registration system is also the development of the health care product industry。

 

  Not long ago，The pilot pilot as a third -party pharmaceutical network has ended，The e -commerce platform, including Tmall Medical Museum, stopped drug online transaction function on August 1, 2016，This has brought impact on the sales of the platform and merchant to a certain extent。

 

  According to statistics on a pharmaceutical network，Tmall Pharmaceutical Museum August OTC drug category TOP30 brand transactions all decline，and point out one of the important reasons，That is the experience change brought about by the changes in the platform operation mode，Return as a display platform for drug information，Do not directly sell for drug sales, which leads to a decline in OTC drug target transactions。

 

  and Ali Health also encountered & ldquo; crisis & rdquo;，The electronic regulatory code contributed most of the profit was stopped by the State Food and Drug Administration，The business of acquiring the Tmall Medical Museum is frustrated、Fund and other questions，The industry was worried about its revenue source。

 

  but，After the exclusive operating right of Tmall Medical Museum in Ali Health，Let Ali health be straight on the traffic，It will also be more appeal to the pharmacy terminal。

 

  Stake Sports BettingIndustry insiders said，This time Ali Health Get the exclusive operating right of Tmall Medical Museum，On the stake betting appone hand, the dilemma that has no source of income source after losing the drug electronic supervision code，On the other hand, it actually promoted the reality that Ali Health could not land on the Tmall Medical Museum's acquisition of Tmall Pharmaceutical Museum through a variable way，Make policy、The risk brought by funds is greatly reduced，At the same time，Alibaba Health has obtained the opportunity to show the feet based，Overall，Beauty Ali Health。