Chop Hand Festival & RDQUO;，Major e -commerce platforms are all cheating and placed with fist。For pharmaceutical e -commerce companies，This year's & ldquo; Double 11 & rdquo;。In previous years, he had to fight for sales at the Tmall Medical Museum at any loss，This year because of the cancellation of retail drug pilot pilots for third -party Internet platforms，OTC products cannot enter & ldquo; Double 11 & rdquo; main venue marketing，How to fight is a problem。Reporters learned from many pharmaceutical e -commerce companies，Due to Ali's health self -employed & ldquo; Ali Health Pharmacy flagship store & rdquo; online，Many merchants are still watching，Some pharmaceutical e -commerce companies clearly indicate，This year's fighting scale may be slightly reduced，Or focus on the resource to support JD.com、My official website and other channels。

 

  1、OTC medicine cannot enter & ldquo; Double 11 & rdquo; main venue

 

  May 27 this year，Tmall Medical Museum issued the "Notice on Emergency Control Measures for Pharmaceuticals"，Requirement of 95095 platform businessmen (that is, the merchant of the Tmall Medical Museum) to stop publishing sales of drug categories。This move means the 95095 platform approved in 2013、800 square、No. 1 store three Internet third -party platform drug online retail pilots were stopped。For pharmaceutical My stake betting appe -commerce，OTC drugs on all third -party platforms this year cannot enter & ldquo; Double 11 & rdquo; venue，Is a big loss。Some people in the industry admit，& ldquo; This year & lsquo; Double 11 & rsquo;。& rdquo;

 

  It is reported，This year & ldquo; Double 11 & rdquo; Although the main venue has independent & ldquo; medicine health & rdquo; category，But the product is mainly nutritious and health care、Ginseng Nourishing、Medical Device、Invisible pupil、Family Planning Products、Health services, etc.，No independent OTC category。According to statistics，OTC drugs accounted for a lot of OTC drugs。Data show，November 2015，Tmall Pharmaceutical Museum OTC drug target sales accounted for 26.6%。

 

  Can't directly trading the drug online，Not all the features of this year & ldquo; Double 11 & rdquo;。Different from previous years，Except for the pilot called stop，Ali & ldquo; Dear son & rdquo; Ali Health Pharmacy flagship store has also been launched，It means that after losing the qualification for drug sales of a third -party platform，Alibaba Health Test Water self -employment mode。Some people in the industry said，After the acquisition of the 5,000 -year pharmaceutical chain of Guangzhou，Ali's health self -employed pharmacies in hand -holding pharmaceutical e -commerce C certificates，You can perform online transactions for drugs。What tangled other merchants is，Tmall Medical Museum has since stopped drug transaction，Cumulative sales of this category product、Evaluation、Favorites are also canceled simultaneously，This makes consumers have no reference standard when buying，while Ali Health Pharmacy does not have these restrictions，Obviously independent coquettish in OTC sales。Some people with a pharmaceutical e -commerce industry revealed to reporters，At present, due to Ali's & ldquo; Lowerwater & rdquo;，Many merchants are still watching and fighting，& ldquo; To tell the truth，In previous years, Ali Health's resource support for large merchants was sufficient，But this year's situation is special，It does not rule out that the merchant will move the focus to other channels，For example, JD.com、No. 1 shop and other platforms，At least resource allocation will be fair。& rdquo;

 

  2. Jianke's effort to build a logistics system

 

  but，Even if there are various restrictions，The eighth year of the eighth year & ldquo; Double 11 & rdquo;，Still is the My stake betting appcarnival platform of major e -commerce companies，For pharmaceutical e -commerce，It is also a great time for drainage。

 

  Tmall Jock Pharmacy last year & ldquo; Double 11 & RDQUO; sales reached more than 14 million yuan，ranking third。Relevant person in charge of Jianke.com said，This year's third -party platform pilot cancellation，OTC drugs cannot participate in official activities，It has a certain impact on the merchant，However, the official website has its own traffic has always been a unique advantage of Jianke，This year & ldquo; Double 11 & rdquo;。

 

  Jianke CEO Xie Fangmin said，Last year & ldquo; Double 11 & rdquo; because consumers are too enthusiastic，As a result, the warehouse once burst out，At the same time, there is a situation of insufficient manpower in the warehouse。In order to absorb last year's lesson，This year，Jianke has transformed and improved the capacity of warehouse delivery。Current，Jianke in Guangzhou、Wuhan、Dongguan three places all have warehouses，& ldquo; We have invested 10 million for new pipelines，After the new equipment is put into use，At least three times the delivery ability。Another，Three places warehouses have been done early a month in advance.，Provide manpower support for this year & ldquo; Double 11 & rdquo;。Third，In terms of express delivery，To improve the customer user experience，Make each package from avoiding the use of other systems due to other systems，We decided to use SF priority，It can effectively ensure that the package wraps faster and safer to the customer's hands。& rdquo;

 

  Drink for low -priced earnings for unavoidable low prices，Xie Fangmin said，This year & ldquo; Double 11 & rdquo; The focus of Jianke is to ensure low prices，Guaranteed delivery speed，This can reflect the advantages of & ldquo; Double 11 & rdquo;。& ldquo; Of course，This year we will also use profits as drives，I hope to get more profit space through the traffic through the three -party platform and the official website。& rdquo; Xie Fangmin pointed out，Overall，& ldquo; Double 11 & rdquo; I have contributed a lot to the traffic of e -commerce，It can ensure that the e -commerce platform realizes the peak of traffic on the day，This is also the basis for the survival of the e -commerce platform。Under the premise of having stake online sports bettingtraffic advantages，& ldquo; I hope it can be through higher quality services，Let the customer be after & ldquo; double 11 & rdquo;，Still willing to return to our e -commerce platform，Buy for repurchase，Even passed on the mouth，Drive the increase。& rdquo;

 

  3, 1 Pharmaceutical Network APP push 1.1 billion blessing bags

 

  Shopping Carnival on the entire network，major e -commerce companies will rack their brains every year，Through wonderful and diverse activities bring more freshness to consumers，But convenient and affordable is always the constant theme。As the largest domestic scale、One of the most sales of e -commerce drug sales platforms，1 Pharmaceutical Network this year takes out 1.1 billion blessing bags to promote promotions on the APP，The ambition to push the official website of its own official website can be visible。1 Pharmaceutical Network & ldquo; Double 11 & rdquo; The person in charge of the event said，This year & ldquo; Double 11 & rdquo; 1 Pharmaceutical Network launched & ldquo; rule yu & rdquo; fun theme activity，It means to cure users' health problems，I hope to gain health while satisfying consumers & ldquo; buy, buy, buy & rdquo;。

 

  Introduction to the person in charge，This this year 1 Pharmacy's & ldquo; Double 11 & RDQUO; The event continued from October 24 to November 14，During the period, there will be a 1.1 billion blessing bag、7 big names day and 11 category day、Health Lecture Hall and other wonderful activities，More selected 1111 special and 50 % off hot selling items。This year，1 Pharmacy announced in depth strategic cooperation with major pharmaceutical companies，Realize 100%of the drugs of drugs，Create & ldquo; genuine alliance & rdquo;。So，Brand Day also become the first gun of 1 medicine network & ldquo; Double 11 & rdquo;，Including East Ejiao、Hongmao Puppet Wine、Wyeth、Johnson、Durex、Omron、Seven major pharmaceutical companies, including Huiren, help up 1 medicine network & ldquo; Double 11 & rdquo; Brand Day，Among them, Hongmao medicine wine is as low as 222 yuan，Huiren Shenbao as low as 258 yuan，Durex over 99 yuan to settle 50 yuan。1 The relevant person in charge of the medicine network said，Fubags include iPhone7、50 % off gift packs, etc. in the total value of 1.1 billion yuan，Coupons with different Stake Sports Bettingamounts，There are physical prizes。

 

  1 Pharmaceutical Network this time & ldquo; Double 11 & rdquo; also combines the emerging live broadcast method，Joint 1 Clinic medical team customized the use of Ejiao for consumers、rology Health、Nutrition Health Care、Nourishing health and other related content。1 Pharmaceutical Network & ldquo; Double 11 & rdquo; The person in charge of the event said，As more and more consumers pay attention to health，Pharmaceutical e -commerce has performed brightly in & ldquo; Double 11 & rdquo;，1 Pharmaceutical Network, in addition to promoting the new in the form of activity，Also insist on through the brand direct supply、Optimized supply chain improvement efficiency and other means，Put more benefits to consumers，Provide a better experience for consumer health shopping。