Internet third -party platform drug online retail pilots are completely stopped，No doubt，This is the biggest variable encountered in the field of pharmaceutical e -commerce since this year。Unwinding，& ldquo; Double 11 & rdquo;，Facing market changes caused by policy changes，What kind of answers did the pharmaceutical e -commerce industry hand over?

 

  Within the list

 

  This is the transcript of the transcript of & ldquo; Tmall & rdquo; transcript，For these two & ldquo; Tmall & rdquo; transcript，Industry people will naturally not be unfamiliar。But compared to previous years，There have been slight changes in statistical caliber: First, do not include pharmaceutical (OTC) categories; the other is that it does not contain contact lens category。

 

 

  Through the list，We clearly see the explicit changes My stake betting appin Stake Sports BettingDouble 11 this year。Of course，In the eyes of industry people，These changes have been expected as expected。

 

  First，among TOP30 merchants，The flagship store of industrial enterprises occupies most of the mountains and mountains; this situation in TOP10 merchants is more obvious。

 

  Actually，As early as before Double 11, Ali Health released & ldquo; Nourishing China Plan & RDQUO; and & LDQUO; Intelligent Care Plan & RDQUO;，The author faintly feels that the Double 11 direction will change this year，On the one hand, it provides compensation for & rdquo;，On the one hand, it is & ldquo; comprehensive self -employed & rdquo; savings potential energy，Sure enough，Everything is done。It is not difficult to judge from the type of shortlisted merchants，The fulcrum supporting the performance of Ali's health double 11 performance is still unchanged & mdash; & mdash; medical equipment and family planning supplies，Oh，Naturally, there are traditional superior category contact lenses。

 

  Second，Compared with two lists，It can be found that the list of the list is a bit less & ldquo; heartbeat & rdquo;，Relatively stable。This may be related to Ali's health game rules and the strategic tactical design of the enterprise，After all,，A large number of merchants voiced in advance this year & ldquo; no longer buy the ranking & rdquo;。

 

  third，Compared with data of 2015，Except Baixiu Da Pharmacy flagship store、How many pharmacy flagship stores Kang Ai，Other & ldquo; In the traditional sense & rdquo; pharmaceutical e -commerce companies in Tmall Medical Museum generally slip。

 

  Let's take a look at the data of several companies:

 

   (1) Jianke.com。Tmall Medical Museum finally stake betting appstake betting appranked 28th，But the official website sales exceeded 20 million yuan，And surpassed Tmall flagship store for the first time，From the transfer of its strategic focus。

 

  (2) Good pharmacist。The official release data sells 23 million yuan for the entire network，Among them, overseas purchase and sales of about 2 million yuan。The channel distribution of the good pharmacist online pharmacy is not announced to the public，But according to daily performance，Official Website and JD.com naturally occupy a large weight。

 

  (3) Baiyang Mall。Except for about 1.5 million yuan in overseas purchase transactions，The sales of the whole network are 20.8 million yuan。Baiyang Mall also shows & ldquo; official website & gt; platform & rdquo;。

 

  (4) Dekai Da Pharmacy。The sales of the entire network exceed 11.01 million，Covering the flagship store of Dema Pharmacy、Rehabilitation House Flagship Store、Haier Medical Device and other nine platforms and official website。Deca Da Pharmacy continued last year's strategy & mdash; & mdash;。

 

   (5) Can get net。Total sales of about 86 million yuan，Among them, Baixiu Da Pharmacy Tmall flagship store sales 45.57 million yuan，The sales of the official website of Cable reached 24.6 million yuan，The official flagship store of Jingtuo is 16.1 million yuan。Can get the official website and platform full flowering，The official website accounted for further last year。

 

  From the performance of the above companies，The downlink changes in the sales data of the Tmall Medical Museum actually have a lot of & ldquo; active & rdquo; factor，The re -delineation of the strategic weight of the strategic weight becomes stake betting appa navigation of performance。

 

  My stake betting appFourth，This year's double 11 & ldquo; No accident & rdquo;，that is, Ali Health Pharmacy。

 

  It has long been reported that & ldquo; Ali Health Pharmacy is the largest variable of this year's Double 11 & rdquo;，Various data have proved the correctness of inference。The self -employed attributes of Ali Health Pharmacy are the reason for its high attention，Industry insiders，The performance of Ali Health Pharmacy will determine the direction of the industry to some extent。

 

  Outside the list

 

  Double 11 upgrades to & ldquo; Global Shopping Festival & rdquo;，It means that it is no longer unique to Alibaba。This year，JD.com high -profile participation，and the & ldquo; JD.com Pharmacy & rdquo; also debuted for the first time。

 

  Double 11，Jingdong Pharmacy may show & ldquo; Richong 100,000 orders，Sales 400 million yuan & rdquo; & ldquo; small target & rdquo;; double 11，The relevant person in charge of Jingdong Pharmacy said，Specific sales data will be delayed，But & ldquo; Overall is obviously better than expected & rdquo;。

 

  According to close persons，Double 11 sales of Jingdong Pharmacy are about 500 million yuan。

 

  Ali Health Pharmacy and Jingdong Pharmacy conducted a positive confrontation in Double 11 this year，We still cannot judge the good or bad on the data judgment，But both of them fully completed the advantages of & ldquo; back to the big tree & rdquo;，Perhaps the industry pattern will be reinstated here。

 

  JD and Ali actually have too many & ldquo; & rdquo;，Except & ldquo; platform+self -employed & rdquo; outside the infrastructure，and & ldquo; Harmony & rdquo; O2O。

 

  Ali Health announced yesterday at noon，As of My stake betting app12:36 at noon，Pharmaceutical O2O orders have broken Stake Sports Betting20,000 orders，Ali Health Pharmaceutical O2O order TOP3 is: Wuhan Ma Yinglong Pharmacy、Wenzhou Yizheng Pharmacy、Tianji Pharmacy。and the author asked Jingdong & ldquo; Healthy home & rdquo; record，The reply I got was & ldquo; pretty good & rdquo;，Perhaps it is a transcript that is equally happy!