Recently, I often hear such voices on some OTC marketing industry forums: & ldquo; Which company has been checked，Flying prosecution cannot be passed; who can not support it，The cargo ticket must be traveling，Tax rate is too high，Marketing costs increase without profit.

 

  surey，2016 is one year for the huge changes in OTC marketing of pharmaceutical products，Flight checkup、Strikes、New "Advertising Law" strict、Policies such as a single TV advertisement within 60 seconds are continuously introduced and strictly implemented，A market space of a re -purified market has been formed，More standardized、Professional precision marketing plays an important role。Precision marketing is to move first，Fixed strategy and implementation tactics，Finding important actions and seeking the best effect。

 

  Professional team accurately execute

 

  The market tells us，No matter how good the product and marketing model, it is also done by the team。Marketing work requires professional people to do professional things。The team is people -oriented，is a community composed of employees and management，Reasonable use of the knowledge and skills of each member，Solve the problem，A common goal。

 

  The professional team must be a cultural team，Team culture is to guide a team of Qiming Star with the right direction of a team，Culture is an organization from values、Belief、Rites、Symbol、The unique cultural image composed of the method of doing things，You can standardize behavior in the marketing process，Active action。Proof of facts，Only unique team culture can be suitable Stake Sports Bettingfor My stake betting appOTC marketing for a long time。

 

  Professional people do professional things。In today's marketing environment，Although the configuration between each team is the same，But the soft power of the personnel professional will quietly open the distance between each other，soft power opened，The competitive pattern and ending between each other will & ldquo;、10,000 miles away & rdquo;。

 

  So，Powerful OTC marketing business requires professional team，It requires professional marketing to achieve greater success。So，To ensure good professional execution，In the marketing manager、Marketing planner、Human Resources、Media analysis、Channel Business、Terminal soft and hard packaging、Promoting Movement、Professional services，Must be equipped with professional、Related personnel with strong style，Only to implement marketing solutions to expand for，Promoting brand advertising in -depth undertaking、Promote channel sales and drive terminal pure sales。

 

  Executive ability to improve performance。I often hear people in the circle complaining in various marketing and exchanges: & ldquo; The team I set up is no more than & times; & times;，Even some management cadres and personnel have a stronger degree and ability，But why can't work efficiency always get up? The final sales performance is very bad?，The team must lack execution。

 

  This can be seen，Build a professional team，No execution，Marketing work is still empty talk，It is even more accurate to work。

 

  The execution of the team refers to effective use of resources、The ability to achieve the goal of the quality and quantity to achieve the goal，Refers to implementing strategic intent、Operation ability to complete the predetermined target，is the marketing strategy、Planning transformed into benefits、Key of results。OTC marketing execution contains the willingness to complete the task，The ability to complete the task，The degree of completing the task。

 

  Team execution is based on the specific ability to do everything in each member。Each person's execution is strong，Team execution can truly form a strong combat power，Final formation team operation ability。OTC marketing team execution must pursue immediately execution，Pay attention to the accuracy of execution，Efficiency，More perfect。

 

  Brand advertising accurate release

 

  Advertising is not universal，But there is no advertisement。According to the current marketing environment My stake betting appchange，My stake betting appThe promotion method of advertising is no longer the rough type of the past、Propaganda in the special formula，Optimized into a brand -type precision type。

 

  The launch of brand advertising not only pays attention to content validity，More exquisite precision launch。Precise brand advertising，High -quality creativity pursuing the content of the content，More pursuit of content、Best Channel、Best socket、Precise release of measures such as length integration。

 

  Mainly -Assistant Channel Combination、Form a sensational effect。According to the ratings, select the best channel for provincial television stations except satellite TV，Then select 1-2 echelon channels，Form a main channel、Millet coverage of multiple auxiliary channels，Take care of the target group of different channels。Proof of facts，The launch of brand advertising requires a sensational effect，Effective impact among multi -channel、Integration and launch of effective interaction，This can promote the overall publicity effect。This is like a battle，It is confident in the victory of a single battle，Or is the multi -soldiers joint operation? The answer is yes，Brand advertising is the same.。

 

  Current，In a channel with strong influence，Comprehensive、News、Public、Political and Law、The audience of the channels such as film and television and other channels is relatively stable。Where，Film and television focuses on female consumer audiences，Other channels focus on male consumer audiences。

 

  Maintain the key publicity and auxiliary frequency。Scientific data such as the high and low of the viewing point，Select the best quality period and sockets in the daytime period of the day。Key demands for more than 3 minutes of content for more than 3 minutes of ratings，Package period with relatively low ratings，Slocked 60 seconds and 30 seconds of advertising content，Exposure frequency。

 

  OTC marketing publicity advertising，Pursue resource utilization to maximize。The previous advertisements were released as the product simple and widely notified，Do you know that you can make full use of it more effectively during the advertising process。

 

  In order to improve the attention and interaction of brand advertising，Substantially adding activity previews to normal advertisements、Interactive activity of line -sucking measures, etc.，Integration of these interactive activities preview and normal advertising，It can increase advertising attention，Can also improve stake online sports bettingstake online sports bettingconsumer experience。Consumers pay attention to activities because of focusing on product advertisements，Because of the attention activities。By this method，can increase consumers' cognition and acceptance of products，15323_15340，Get more unexpected publicity and promotion effects。

 

  Channel Construction Promotion

 

  Channel construction of precision marketing should be based on the main store and key chain & rdquo;，Pursue sales point expansion and daily maintenance、Quantity and quality equivalent，Carrying out business channel negotiations、channel expansion、Terminal display、Shop Packaging、Salesman training、List collection and other construction and maintenance work。

 

  Accurate selection of business channel negotiations。To promote the durability of the product、benign sales，Commercial cooperation is not just as simple as supply and sales，Instead, it must cover the sales area、Supply price、Settlement method、retail price、It is strictly forbidden to take off、Terminal display、Packaging display、Integration and negotiation content in many aspects of staff training。

 

  If you only negotiate for supply and other aspects at the beginning，Terminal display promoted in the later period、Packaging display、Store staff concentrated training and other work will be in a passive state。

 

  Professionalization of business negotiations、Precision。Most of the previous negotiations only communicate with the main aspects，But can make a professional "Marketing Plan" to present the other party，It can play a role of less effort when negotiating。

 

  "Marketing Plan" can include detailed product explanations、Product positioning、Function Indications、The incidence of target groups、Current share in the market，To fully understand the product; it can also increase the newspapers of OTC marketing products in this regional market、Broadcast、TV and other advertisements for launch details，Support content for pharmacies、Packing of the terminal、Display requirements and the significance of training of clerks。Plan should be concise and generous，Equalization is particular，Drives clear，It is better to leak the company's commercial secrets。

 

  Channel accurate expansion of Zhang relaxation。Featured channel expansion must be purposeful、There is rhythm，Do not blindly ask for more。Even if it is expanding the chain pharmacy，Not necessarily the same size，If allowed，You can also choose only My stake betting appstake sports betting appthe key areas of the chain pharmacy。

 

  The expansion work must be relaxed，Avoid blind expansion，There is no quality，Pioneering and selling points cannot be maintained，Not only does the sales point bubble，Caused the goods to occupy the pressure、Maintenance cost virtual high fixed expenses waste，And the pharmacy has not been able to sell for a long time，A return phenomenon will appear，Not only affects sales momentum，It also delayed the validity period，Loss is more serious。

 

  To expand the number to ensure the construction of key stores。According to the marketing law of the 28th principles & rdquo;，20%store will bear the overall 80%sales，These 20%stores are the key stores of OTC marketing products in channel expansion。The circulation safety of these key stores、Price stability、Timely marketing、Recerity of the repayment will directly determine the sales situation of the entire market。Each market can summarize the key store standards in the market，and according to this, the maximum base of the key store responsible for each person and the specific working rules around key stores。

 

  Conclusion & gt; & gt; & gt;

 

  In OTC Precision Marketing，The team is a soldier who performs sales tasks，Brand advertisement is an air bomber，Channel construction is to undertake power，These tasks need to support each other、Promote each other，To reasonably promote OTC marketing work，Only to reflect marketing results。