The lively 76th National Drug Fair has ended，In 2016, it was also close to the end of the policy baptism of strong storms.

 

  Whether you are blowing away by the rain or not，When it is preparing to prepare the 2017 marketing plan，Review and prospects can better achieve glory and dreams。

 

  It is necessary to predict the future, and there will be forecast to have the future.

 

  ▍ Wind rose at the end of Qing Ping

 

  Announcement on CFDA "Announcement on the Inspection of Pharmaceutical Clinical Test Data for Pharmaceuticals"，The original clear source from the source，Eliminating clinical data fraud，Containing the flood of the drug approval，Pseudo -innovation drugs such as the application modification dosage form and other pseudo -innovation drugs will no longer exist。

 

  In May this year, "Opinions on the General Office of the State Council on the Evaluation of the Consistency of the Quality and Consistency of Photics" Requirements Requirements to complete the consistency evaluation of the oral preparation of 19797 approved numbers by the end of 2018，By then, more than 13,000 batches will be canceled，For most small and medium manufacturers, it will be an insurmountable gap。

 

  May CFDA issued the "Announcement on the Improvement of illegal Business in the Field of Drugs"，Strictly cracking down on the circulation fields such as tickets，Medical business a piece of wind, cranes, plants and trees are all soldiers。

 

  August CFDA issued the "Announcement on the Prosecution of Pharmaceutical Production Process" requires that the actual production process and the food and drug regulatory department approved by the drug production enterprise should be consistent，Otherwise, the medicines produced will be based on fake medicine theory。Strictly produced according to the process，The production cost of large and small manufacturers will be close to，A large number of pharmaceutical companies that are winning by ultra -low -priced winning will not be able to continue the low price mode。

 

  August issued the "Notice on Promoting Tiered Diagnosis and Treatment Pilot Work"，In November, the "Notice on Decision on the Implementation Rules of the Management Regulations of Medical Institutions) and the" Notice of Public Opinions "and the" Notice of Public Opinions for the Administrative Measures for the Registration of Physicians "are clearly expressed，Strengthen the diagnosis and treatment of grass -roots communities，On -the -job doctor can practice freely，Can open the clinic。Plan to control Once the gate is placed，Sudden change of terminal structure。

 

  September Food and Drug Administration、Supreme Law、Procuratorate and other 28 departments jointly My stake betting appsigned Stake Sports Bettingthe "Memorandum on Co -Disciplinary Corporation of those who seriously dishonesting in food and drug production and operation"，Anti -corruption Anti -commercial bribery will always be on the road，Test corporate marketing and government public relations capabilities.

 

  In & ldquo; Four the rigorous & rdquo; (the most rigorous standard、The strictest supervision、The strictest punishment、The most serious accountability) requires，Next year will be the time window held by the 19th National Congress of the Communist Party of China，The wind of regulatory will only believe that it will get more and more violent，Compliance operation will be the main theme of the future。

 

  Three major chain owners of pharmaceutical retail supply chain -industrial production supply、Business distribution and distribution、Terminal retail service，What are the storms of the storms in 2017? Who can Chunjiang Water Warm Duck Prophet?

 

  ▍ Industry & mdash; Shan Gao Road Yuankeng Deep，Grand Army

 

  Entering the new normal，The growth of industrial sales is not like the growth of more than 20%in the past，Many manufacturers have lowered sales targets this year，But the growth is still very weak。Product batch number lag，Inventory increased significantly，The sales price is chaotic，Promotion costs increase，Lack of team confidence，Traditional marketing models are hard -working，New marketing model is difficult to land，Watching and looking at、Waiting、In the debate，Marketing Army Chong Chong Chong。

 

  In -depth distribution has been out of date.，Whose network is vast and who sells big，& ldquo; The in -depth distribution mode of vertical vertical & rdquo;，In -depth distribution can still help customers create value，Customers invested only funds as manufacturers 'reservoirs and distributors' characters，Sales almost depend on manufacturers; when the supply is too requested，Customers have reduced their willingness to make the pool，Due to the reduction of turnover rates, the risk of rising profits is low。Guangdong is the bankruptcy of Erkang Pharmaceutical Company，Most of the losses are the first -level business of the manufacturer。a & ldquo; Broken & rdquo; wake up the dream in the dream。

 

  Commercial control sales will inevitably do。Manufacturers focusing on commercial circulation，Business control sales should be implemented，The key to commercial control is the scientific nature of sales tasks，Unrealistic tasks will cause market confusion，Then divide the business coverage area，Standardized commercial shipments，Make sure the reasonable profit of business。Actually every city city，It is nothing more than the two or three commercial companies，There are not too many network differences，He can also send it，Manufacturers formulate the rules of the game. Let's follow，Don’t step on two boats，Self -chaos。

 

  Golden single product brand。Has over 100 million brand items，Need to continue investment，Consolidate the market; enterprises without gold items，Regardless of distribution or sales，Must be created golden items。Industry depends on the brand，Brand depends on products，Products depend on core products。Terminal is not short of products，Consumers do not need too many products，Retail shelf resources Limited，Pharmacy can only give it to those who can bring greater interests，Only when it becomes the first choice of this category or the first push of the terminal can you successfully stake betting appcreate My stake betting appa gold single product。

 

  China Merchants Control Sales and Settings。Already in -depth distribution to maintain the existing scale，Sales growth must start with product segmentation and market segment，Many large manufacturers who were dismissive of sales at the beginning also joined the controlling queue，Produced more product regulations，Multi -OEM varieties，Busy to more categories，Then the hard task under the investment promotion to the agent，Requires all varieties of sales。The current controlling sales are not what he used to be today，Number 94，The business environment cleaned a large number of free -selling freelancers，Really left a control sales，Basically, it is team -based operation，Must be honest and pragmatic，fine cultivation as a market，Help pharmacy to do promotion activities，Make money for the terminal，Help agent to make money，Only to finally achieve the manufacturer。

 

  Effective growth of thin hair。Don't expect high growth anymore，Unless you have a nuclear missile product。The new normal is to reform the supply side，Focus on research and development，Win from marketing as king -changing products，Improve quality and efficacy，Really help consumers to relieve the disease，instead of using a short and fast marketing model，The short -term prosperity generated by the price and redemption of the goods is already tomorrow.，Effective growth requires thick accumulation。

 

  ▍ Commercial & mdash; Spring tide is rainy late，The Wild Dumperless Boat is from Heng

 

  Turn off and turns fiercely。This year's circulation rectification storm has been revoked about 3,000 commercial companies' GSP certificates，Leadership of industry supervision，It is best to leave only 3,000，Remove 10,000。Although there is no sufficient legal basis to destroy 10,000，But every boss is looking for a way out，joint venture joint stock、merger and reorganization、Transformation and upgrade、Teng cage change bird，Happy。Commercial companies not just undertake logistics functions such as distribution and distribution，Also bear the capital flow、Information flow、Promotion Stream and other functions，Maybe 10,000 or 8,000 commercial companies are in line with national conditions，Just the business structure will be different from the past，The rest of the business must be able to create value for customers。

 

  Compliance operating costs rise。The era of commercial barbaric growth will not return，New Normal Economy，Supervision is everywhere，Specifications No choice，Umbrella that is accustomed to irregular low -cost operation mode fails，Cost -operating costs soar，Many companies are at a loss。Hardware and other rigid costs rising.，The rapid rise of soft costs such as human resources will really hit the lifeblood of small and medium -sized business。No mature profit model will not bear the rise of operating costs without having to turn around，Innovation is the only way out。

 

  Competitive advantage seeking survival。Global Cool Hot，If there is no differentiation strategy，A relative advantage without competition，It is difficult for commercial companies to live。Business distribution is almost the first level of Kyushu、National Control、Exclusive to listed companies such as China Resources，Terminal distribution county covers the counties and cities, that is, the top three businesses can continue，Investment agency is also two -vote、Camp reform、Order No. 94, the stake sports betting appStake Sports Bettingmore difficult the more difficult，Planning and promotion and other CSO companies bloom all over the place, but change soup without changing medicine。Only rooting in a certain field is the foundation of commercial survival，Otherwise、Lonely boat。

 

  Complete and horizontal development。Business all developed the business alliance，Few successors，But the business alliance has emerged again in recent years，It is also a business environment，or because of the success of the Guangdong Business Direct Alliance。At present, Guangdong has established the second Guangdong Business Direct Sales Alliance，The third home is also in the preparation of the drums，Forms are all attracting a commercial company as a member in cities at all parts of Guangdong，Holding a group heating and reciprocating distribution，Focus on the development of resource synergy。Need to unite with vertical，Lian Heng for development，The trend of the general trend may eventually move the business to the league。

 

  Make stronger business dream。The 13th Five -Year Plan of the Pharmaceutical Circulation Industry proposes to propose more than 85%of the total annual sales of drug wholesale companies in the drug wholesale market，2015 This proportion is 68.9%，The trend of commercial concentration is still being strengthened。Those who can grow up in the future，It is a national name or a listed company with a leading advantage，The advantage of the capital of talents，Mergee City and County Company，Vertical layout horizontal development，Realize full coverage; or the business alliance company，Little Board co -forming a large sailboat to surf the surfing; Xiaowei Commercial Company does not really have diamonds，Fangyou Porcelain Live，Otherwise, you can only live in one side。

 

  ▍ Terminal & mdash; Mountain Rain wants to come to the wind full building，Black Cloud Press the city to destroy

 

  Mustntize the inevitable trend。Reinforcement supervision of retail GSP makes the living space of a single pharmacy greatly squeezed，General single pharmacies are difficult to bear the upward pressure of the cost brought by the new GSP，Last year, the total number of single pharmacies in the country fell by 7.7%，The proportion fell below 60%for the first time。The 13th Five -Year Plan for the retail industry proposes to retail chain rates of more than 50%，and the sales proportion of the top 100 chain pharmacies in 2015 is only 34.8%，Supporting Dazhong is still the main fulcrum of future policy，Some cities even require that a single pharmacy must join the chain，Performing the chain & ldquo; five unity & rdquo; mode，Chain is an inevitable choice for retail pharmacies。

 

  Capitalized siege。This year's pharmaceutical sales have grown weak，But the heart hall、People、The performance of the three major listing companies of Yifeng fluttering against the wind，Its financial report shows that the revenue of the first three quarters of the first three quarters is 4.535 billion，increased by 16.71%year -on -year; ordinary people's revenue in the first three quarters was 4.318 billion，increased by 34.39%year -on -year; Yifeng revenue was 2.672 billion，increased by 35.08%year -on -year，The growth of performance mainly comes from mergers and acquisitions，Capital help chain chain horse ramping circle siege，The total number of stores in Yixintang exceeds 4,000，Become the largest chain，Development speed far beyond the top ten chains that have not yet entered the capital market。

 

  Stake Sports BettingMy stake betting appProfessional competitive weapon。Pharmaceutical Services Promoting Pharmacy Value，GSP management、Category management、Slow disease management、Prescription drug transfer OTC sales is a popular word for retail，This also requires the corresponding requirements of the chain and the quality of the clerk to improve，Only to provide customers with professional services，Winning customer trust，Keep the customer and keep the profit。Due to the lack of talents and resources in a single store，Unable to carry out slow diseases enter the community、Sign a contract family service、Special Promotion、Value -added services such as member activities，Disadvantage of competition，The market will gradually shrink。

 

  E -commerce strong game。Traditionally a pharmacy can only serve users with a range of two or three kilometers around，The popularity of the Internet, especially the development of the mobile Internet，OTO online and offline fusion，Make the service without border，A pharmacy can cover more than ten kilometers of users.，However, due to the government's strict management of the prescription medicine of the online sales，online sales scale is not large profitable，All are burning money and fighting data，Chain companies are still happy，The single pharmacy is helpless。Pharmaceutical e -commerce or it is still difficult to find a profit model in the new year，& ldquo; Drug strength & rdquo;，But this is the game of the strong，You must continue to play。

 

  Brand Consolidation。Chain Molding Single Stores slowly disappear，Capitalization disappears the small chain，Professional franchise chain disappears，E -commerce has disappeared with lack of financial resources，Since retail companies are at the end of the pharmaceutical supply chain，It is more valuable than a commercial company，Therefore, the competition will be more intense，Black Cloud Press the city rain has come。Retail is a dense labor enterprise，It is necessary to stand in an undefeated place，The talent team is the core，High wages can attract talents，But talents need advanced culture to lead，Only the team that can generate strong execution can achieve a goal。It is manifested in corporate culture inside，It is a brand outside，Is the customer's positioning of the enterprise，is the choice of memory and action of customers' minds，Being a brand can become the first choice for users to buy medicine，Market positions can flutter your brand banner。