Pharmaceutical Network September 30th. The county -level market has become a must -have for all pharmaceutical retail companies! According to relevant statistical data，County -level hospital market is the fastest growing medication terminal in the past ten years，Because the growth rate of the county -level drug market is much higher than the growth rate of the total end of the drug，and huge growth space that can be expected in the future，The competitive situation of the county -level market is becoming more and more intense。
Current，About 180,000 county -level pharmacies in my country，accounting for 40%of the total number of pharmacies nationwide，Chain pharmacy giants are all right to county markets，Sinking layout，stake sports betting appstake betting appSmall and medium chains in the county -level market are not willing to show weakness，Grasp all favorable opportunities to get bigger and bigger，A market battle that invisible smoke is invisible is gradually expanding。
County -level market temptation
The county -level market has a competitive ecology that is completely different from the urban market。Compared with the urban chain pharmacy，County pharmacies in corporate strategy and plan、Management level、Operation ability、Resource allocation and other aspects have a lot of gaps;、Professional talents have a great gap; from the consumer level，The target consumers in the county -level market value more valued the price，Pay more attention to the convenience of pharmacies and the availability of medicines，More dependence on the resident pharmacist、Reasonable recommendations for clerks，I prefer to buy gifts、Trial、Marketing methods such as matching or bundling sales。These differences，It will inevitably affect the strategy and tactics of chain pharmacies entering the county -level market。
Because the growth rate of the county -level market is much higher than the growth rate of the entire retail market，plus the huge growth space that can be expected in the county -level market in the future，All large chain pharmacies aim at the county -level market。
The county -level market has also become a place where soldiers are competing for large -scale chain competition and new growth poles that drive their own growth。The blank area of the county -level market and small and medium chain pharmacies scattered in the county -level market、Single pharmacy, etc.，stake sports betting appIt stake sports betting apphas become a temptation that is difficult to give up。
Motent of the leading heads
With the increase in industry exchanges, gradually deepen with enterprise exchanges，Especially the heart hall、People and other leading pharmacies have developed strategies after listing、Planning goals and operations、Management and other information、Report disclosure on time，M & A、Opening a store and other important core issues，Large chain pharmacies in the pharmaceutical retail market have learned from each other、Convergence and even consistent situation。
In terms of entering the county -level market，The expansion strategies of the leaders of the pharmacy are also consistent: strengthen with the region、Do the core，Layout in the key areas of the provincial level，Subsequent cultivation，Gradually from core cities to three lines、Fourth -tier cities、County -level market and other sinking。That is to say，Almost all leading pharmacies use the county -level market as the potential goal of future growth。
Datonglin, who was listed on July 31 this year, disclosed in the "First Public Publishing of the Stock Prospectus"，In the next three years, it will take this listing as an opportunity，Use raised funds to set up 774 new stores in Guangdong Province，The store network further towards the land of Guangdong's province、County、Township -level market penetration，Cover the main business district。
& ldquo; The first share in the pharmacy & rdquo; Yunnan Yixintang was clearly proposed when the third quarter report was released，& ldquo; stake betting appIt will Stake Sports Bettingfurther promote regional development strategy，Further expand the store to the township，Complete the comprehensive layout。& rdquo; Yixintang was in December 2016、Two acquisitions made in January 2017，Its target is all county -level pharmacies in Sichuan -Chongqing area，Yixintang has confirmed that the county -level market -level market of grabbing the beach is an important direction for its future layout。
Shandong Lijian Pharmacy, which has been deeply cultivated in the county -level market and has tasted sweetness，Hardly take your own & ldquo; base area+county -level & rdquo;，Increase the density of the layout of the store，Sinking the development direction at the same time，Accelerate the layout of township stores，Further deepen 9 towns and towns in the five districts and eight counties in the five districts of Yantai，The sales scale of not less than 1 billion yuan。
No visible smoke
What needs to be reminded is，Although it has just been stared at by large chains in recent years，But the county -level market is no longer the blue ocean，but a red sea。One aspect，More and more pharmacy leaders entering the county -level market，Face -to -face competition is inevitable，On the other hand，Facing the capitalized temptation and mergers or cooperation requirements of the faucet of the pharmacy，Many county -level chains have heartbeat，But more choices have a wait -and -see attitude。
At the same time，stake sports betting appstake betting appSmall and medium chains in the county -level market have also seized all favorable opportunities to get bigger and stronger，This year，Whether it is a county -level market Stake Sports Bettingor a lower township market，With enough stake betting appscale and strength，With unique core competitiveness，With the upward momentum of healthy development，You will have a higher value，Only active in this county -level market battle。
The goal is consistent，Strategy Convergence，pace unified & mdash; & mdash; means the future of the county -level market，It will be a battle for smoke invisible。
