Online sales prescription drugs are really ice! Intersection

 

  Recently，The topic of online sales prescription medicines again! But at the same time it is，Anhui Food and Drug Administration issued notifications to prohibit pharmaceutical retail chain companies displaying and selling prescriptions on the website trading page、Twenty -month -old Tmall Medical Museum suddenly stopped the third -party platform pharmaceutical online retail business。At the same time，Guangdong、Shanghai、The Food and Drug Administration of Hebei and other places began to suspend the pilot of retail on the Internet of third -party platforms for the Internet，Including a number of Internet pharmaceutical platforms that have obtained relevant qualifications。

 

  Although the industry's voices of open online sales prescriptions are rising，But this year，At this time, it seems to fall into the embarrassment that does not advance and retreat。Despite this，Reporter interviewed Shi Zhenyang, chairman of Qilekang, who started a medical e -commerce company to enter the mobile medical industry，He believes that the prescription drug of the online sales is actually the ice break。

 

  Just on Monday, July 25，The latest baked "Guiding Opinions on Promoting the Healthy Development of the Medical Industry" of the State Council (hereinafter referred to as the "Plan") clearly pointed out，Medical institutions must not limit the prescription outflow。So where does the prescription outflow finally return? There is no doubt that pharmacy chain and e -commerce platform。This is the confidence of Shi Zhenyang who believes that the online sales prescription drug will usher in the ice breaking。Behind these delicate changes，It supports the entire Internet medical and public acceptance. In the past year, fission。

 

  Exactly，How far is the ice -breaking road of the online sales prescription medicine from the industry?

 

  Online sales prescription medicine breaking ice! Intersection

 

  Previous，With the amazing outbreak of Internet medical，Tencent、Jingdong、Alibaba and other Internet giants use capital as a tentacle，has quietly passed the joint public hospital with the joint public hospital、Chain Pharmacy, etc. Find & ldquo; foreign aid & rdquo;。

 

  December 10, 2015，Online Platform of Wuzhen Internet Hospital through Weizhi Group，Dean of the Affiliated Hospital of Zhejiang University Medical College、Professor Wang Jianan, a famous cardiovascular expert, posted the first online prescription for Ms. Huang in Hangzhou's retraining patient，less than two days，Ms. Huang received a prescription drug from the Chinese Medicine Holdings Express at home。

 

  Tencent is also actively layout in the medical field，Create a closed -loop service。The WeChat Smart Hospital of its subsidiary covers the reservation registration，Waiting reminder、WeChat navigation、WeChat payment consultation costs，Electronic Stake Sports Bettingreport WeChat real -time delivery、The doctor's order reminder, etc.。Cooperate with Neptune to promote drugs O2O，Giant Investment in Lilac Garden，Introduction of smart hardware products blood glucose meter & ldquo; Muslim husband & rdquo;，Access to Zhongan Insurance and Dingxiang Garden's insurance and doctor resources，Create a hospital、Doctor、Patients at closed loop of drug sales。

 

  January 18，Ali Health signed a cooperation agreement with Wuhan Central Hospital，Common online hospital。

 

  March，Jingdong started & ldquo; prescription drug e -commerce & rdquo; project，Pilot public hospitals circulate the prescription to the prescription flow information platform，Allows users to use the electronic prescription platform convenience method to buy medicine from the pharmacy of Xinhua Pharmacy。

 

  April 6，Micro doctor、Good doctor in Gansu、Yinchuan online Internet hospital，Realizing online diagnosis and treatment、Electronic prescription、Drug distribution and other one -stop consultation experience。

 

  May 24，Qilekang reached a cooperation with the Central Hospital of Liwan District, Guangzhou，Building the first Internet hospital in China & mdash; & mdash; Liwan Qilekang Internet Hospital，Pay the way for the hospital's prescriptions to go wrong。

 

  Data statistics，This year Zhejiang、Henan、Ningxia、Gansu、Hunan、Jiangsu、Fujian、Guangdong and other provincial hospitals have announced that they have joined the Internet Hospital Army。Domestic Internet medical treatment has begun to flourish，But online sales prescription drug policy is not open for a long time。

 

  Shi Zhenyang pointed out，Establishing a cooperative relationship with the hospital and the hospital can take the direction of the hospital outside。From the pilot of various places，The current way is to allow prescription drug circulation and online sales prescription drugs。

 

  According to the provisions of the "Plan"，Medical institutions must not limit the prescription outflow。So where will it eventually flow after the prescription outflow? There is no doubt that it will be a pharmacy chain and an e -commerce platform。This is the confidence of Shi Zhenyang who believes that the online sales prescription drug will usher in the ice breaking。Behind these delicate changes，It supports the entire Internet medical and public acceptance. In the past year, fission。

 

  At the end of last year，Gansu Gannan Tibetan Autonomous Prefecture 11 -year -old monk Ren Qing Dragon Ball was diagnosed with primary platelet reduction disease，6 years of seeking medical treatment without results，Finally, through the Internet Hospital platform, I found Zhai Rui Ren, chief physician of the Cancer Department of the 401 Hospital of the Chinese People's Liberation Army in Qingdao，Soon hepatocyte transplantation surgery treatment。Postoperative，Dr. Zhai continued to use the Internet hospital remote consultation platform，Provide long -term treatment and service guidance。

 

  This is just a microcosm of people's perception of Internet medical perception，Even Xi Most said that emerging industries, including Internet hospitals, let him & ldquo;，Internet hospitals will be launched as a model for the China Internet Innovation and Development Pilot Zone to launch to the world。

 

  Prescription drug supply chain reform & ldquo; pain & rdquo; and rebirth

 

  Although everyone currently uses & ldquo; curve to save the country & rdquo;，Online sales prescription medicines have no formal letting letters。But for a long time，The lengthy supply chain of the prescription drug has caused problems such as virtual drug prices and the restrictions on the prescription outflow of hospitals。

 

   & ldquo; The second brother in the countryside has suffered from psoriasis，But because it is difficult to buy the right treatment medicine in the local area，It took tens of thousands of yuan to treat it for tens of thousands of yuan。Finally, Shi Zhenyang helped find the right doctor，It costs only 800 pieces of medicine and cured。& rdquo; Shi Zhenyang is quite touching about this。

 

  How long is the chain stake betting appsupplied by the prescription drug?

 

  Conventional，After the manufacturer is produced，Supply of the drug supply agent，The agent is re -sold to a commercial enterprise，Finally, a commercial enterprise will be supplied to the hospital。Circulation，The price of the drug increases at a layer by layer。

 

  From rural medicine, the price of primary medical institutions that can be easily ignored but serving a large number of patients will be presented in a straightforward。Taking 800,000 people with a population of Jiangxi Ningdu County as an example，The hospital in the county seat must enter the medicine，At least the provincial -level agent、City -level agent、County -level agent three layers。The price increase at each level is: provincial agent earns 2%，Municipal agent earn 1-2%，County-level agents earn 5-6%。A bottle of spray of a bottle of a brand passed by layers of agents to the township doctor to buy the goods at 28.9 yuan，The price of zero township medicine is 32 to 35 yuan，If you buy it directly through the online pharmacy such as Qilekang，The price can be close to the purchase price of the village medicine。

 

  Prices layer in layers，In the end, the common people's & ldquo; complaints & rdquo;。Breaking the gray chain below & ldquo; Medicine adopted medicine & rdquo;，It also touched the country's implementation of two votes and encouraging prescription outflows。

 

   & ldquo; The two -vote system cut off the agency of the drug circulation link，The purpose is to pass the compression circulation link，Solve the problem of high medicine。& rdquo; From the perspective of Shi Zhenyang，After two votes，The supervision of the flow of drugs becomes easier。For the people，It will bring down the price of drugs，But it will also allow small pharmaceutical companies that add sensitive taxes to the shuffle stage。Touching the inherent mode of the industry，It is a challenge for the entire pharmaceutical industry，But the company that survive can usher in the golden age。Two votes，Drug prices can return to rationality。

 

  As for prescription outflow，Shi Zhenyang said，Previous drug circulation process excessive administration，The status of prescription drugs can be described as intestinal infarction。Now let the prescription drug return to the market drive orientation，Is the general trend。

 

  From the perspective of policy wind，These pain points have been hit。In addition to the "Plan" released this week，As early as April this year，The State Council also mentioned in the "Deepening the Reform of the Medical and Health System Reform 2016"，This will adopt a variety of forms this year to promote the separation of medicine，Forbidden hospitals are prohibited from restricting prescription outflows，Patients can choose to buy medicines in the hospital's outpatient pharmacy or go to retail pharmacy。

 

  After canceling the drug bonus，Does the pharmacy outsourcing really make ordinary people see a doctor?

 

  Before the two -vote system this heavy fist，In order to break & ldquo; use medicine to care for medicine & rdquo; cause gray chain and drug price as high，The national level has long been promoted to change the drug bonus through public hospitals。

 

  August last year，The National Health and Family Planning Commission has released a set of data，3077 county -level public hospitals nationwide、446 urban public hospitals canceled all drug bonuses。Other provinces are also accelerating the reform。If starting from May 1，Qinghai's 14 provincial public hospitals in Qinghai fully cancel the drug bonus; from July 1， Chongqing 12 districts and county public hospitals cancel drug bonus。

 

  Deepen the drug bonus，Cooperation with & ldquo; two -vote & rdquo; go -by -line row，It seems that it can really let the people see real benefits。

 

  My stake betting appBut there is still & ldquo; resistance & rdquo;。After zero bonus drugs are implemented，Pharmacy becomes a cost center and is gradually stripped，Pharmacy outsourcing mode intensified。

 

  A senior staff of a hospital revealed to reporters privately: Medicine separation、The pharmacy outsourcing is not fully promoted，Pharmacy outsourcing will reduce the hospital by tens of millions of income，Outsourcing for pharmacies in a three -in hospital in the south，It needs 15%of the pharmacy to return the income of the pharmacy，The payment name given in this part may be increased by rent、Pharmacy gift equipment becomes hospital assets for hospitals、Wage salary, etc.。

 

  From the perspective of Shi Zhenyang，The cost of undertaking the hospital's pharmacy is very high，If you want to enter the market to snatch the market，Non -industry giants are。

 

  The cost of undertaking the hospital's pharmacy is very high，Return to income，It means that the hospital can make up for the profit gap caused by the cancellation bonus。The cost of this part，Who will eventually be passed on to?

 

  Who can be a breakthrough?

 

  Shi Zhenyang believes that Internet medical companies that can achieve closed -loop service can be!

 

   & ldquo; & lsquo; two votes & rsquo;、The hospital must not prohibit prescription outflow、Canceling drug bonuses and other policies，If it can be strictly implemented，It will benefit the pharmacy chain and pharmaceutical e -commerce。& rdquo; From the perspective of Shi Zhenyang，This is also the fundamental reason for many platforms to set up the prescription medicine in advance for the pre -sale of prescription drugs。

 

  Shi Zhenyang believes that the natural attributes of the Internet are de -intermediate、Improve channel efficiency，Internet medical is inherently in the general direction of the reform of the national medical system，It is the public opinion。Once the prescription drug is lifted，Mobile Medicine will break the situation!

 

  In addition to the starting pharmaceutical e -commerce platform，Starting from the second half of last year，Qilekang has deployed mobile consultations for positioning secondary diagnosis and treatment、Health Management APP Dr. Qilekang and Qilekang Internet Hospital，Forms patients to make an appointment for remote consultation on the APP、Registered doctors on the app remotely see and prescribe prescriptions、& ldquo; doctor -patient medicine & rdquo; closed loop。Government authorized and public hospitals to co -organize Qilekang Internet Hospital as a national doctor's online practice point，Link of hospital doctor resources in the country，More than 80%of community hospitals and chain pharmacies，Provide patients with accurate appointments、Remote diagnosis and treatment、Check inspection、Electronic prescriptions and other services。Final，Forms the hospital as the core，Open the doctor、Pharmaceuticals、Logistics、or even insurance、Smart wear and other upstream resources，True realization from online diagnosis to electronic prescription，Then buy medicine online，Last new Internet medical treatment for home delivery。& ldquo; Medical Federation+Community Health Service Center & rdquo; architecture，Open the information barriers between hospitals，Let the two -way referral、High -quality medical resources flow more reasonably in different hospitals。It is a composite mode 2.0 version of the Internet hospital。

 

  As for the drug supply required by the patient。Qilekang has been opened from the upstream and downstream of the industrial chain，Qilekang already has a SKU with more than 30,000 drugs of drugs，and the SKU of the general physical hospital is only 2000-3000，Shi Zhenyang believes that Qilekang Internet Hospital can jump out of the traditional physical hospital drug stake sports betting appcatalog limit，Let the doctor choose what drugs to choose more beneficial to the patient。This is the biggest unique advantage of Internet hospitals。

 

  Qilekang's online big pharmacy has won online drug sales champions for 5 consecutive years，It is one of the first companies in the country to obtain online drug sales qualifications，It is also the first to get the pilot approval of the pharmaceutical logistics，Self -built Logistics Enterprises。May Lekang in May 2016 was authorized by the government to get the qualifications of Internet hospitals。

 

  Dr. Qilekang APP since the beginning of operation，In fact, 1/8 doctors in the country are using Dr. Qilekang APP，Covering 282 cities across the country，Monthly turnover is close to 100 million。

 

  Shi Zhenyang revealed，Qilekang plans to invest in capital development 2.0 version of Internet hospital，Recruit millions of doctors，Investment in the logistics system and warehouse construction and IT background system into manpower and material resources。At present, the layout of Qilekang's talent has basically been completed，The executive team all come from Jingdong、Vipshop、Amazon、Tencent、Sina、Netease、Bayer、Neptune Xingchen、Ping An、COFCO、Pepsi Coca -Cola、Huawei、An Yong and other well -known domestic and foreign companies。

 

  Internet hospitals have such a big advantage，Is it compliant? Is it safe?，Can its security be guaranteed?

 

  1、Doctors who serve Dr. Qilekang and other APPs must conduct multi -point practice filing in relevant government departments，And Dr. Qilekang formulated and implemented a strict doctor verification procedure。

 

  2、Electronic prescriptions implemented in the Internet hospital，According to the State's "Electronic Signature Law" and "Prescription Management Measures" and other regulations，Practicing physician prescribed for the patient during the diagnosis and treatment activity，A practicing physician's electronic signature，Audit by the pharmacist、Preparation、Checking，Medical documents for patients with medication，Prescription single -handed or stamped prescription single has the same legal effect。Legal Internet hospitals should be authorized by the government。

 

  3、Online drug sales can be monitored in various links in the flow of drugs，More convenient drug flow to trace traceability。