Traditional Chinese medicine drinking tablets to play alliance brands borrowing big brands to go to sea
Release time: 2009-10-28 & nbsp & nbsp & nbsp Source:
Guizhou Wu Hao Traditional Chinese Medicine Development Co., Ltd. is a well -known local Chinese medicine drinking film company，But this year at the global financial crisis、In the case of weak exports，Wu Hao's performance is like "Sesame Blossom -High"，The export volume of Chinese medicine drinks has doubled compared with last year。
Adversity of the trend，There must be a weapon。The company's general manager He Dingxiang frankly，The company's performance is rapidly improved because the "New Lotus" Export Alliance of Sichuan New Lotus Traditional Chinese Medicine Drinking Co., Ltd.。"The 6 companies joined the alliance this year are very good，Foreign orders abroad are constantly steadily，According to the current momentum，Export alliance companies will increase next year。”
According to the latest export data provided by the China Medical and Health Products Import and Export Chamber of Commerce，In the third quarter of this year，The decline in the decline in the export volume of Chinese medicine in my country has slowed。October 11，Entrance and Export Chamber of Commerce from Chinese Medical Health Products、The "2009 Traditional Chinese Medicine Product Import and Export Work Conference and the Third Chinese Medicine Decoction Film Innovation and Development Forum" hosted by the Ministry of Commerce Export Commodity Technical Service Center was held at Jiangxi Institute of Traditional Chinese Medicine。An important part of the meeting is that the Medical Insurance Chamber of Commerce will give a license to the top 10 Chinese medicine drinks and the excellent growth of Chinese medicine，At the same time, please introduce the experience experience。Liu Zhanglin, vice chairman of the Medical Insurance Chamber of Commerce, said，Support domestic superior Chinese medicine decoction companies formed alliances，Joint Pioneering Market。He thinks，Supporting big brands is particularly important at this stage，is to reverse domestic Chinese medicine drinking companies for more、Small、San、Chaos situation，The poor way to reputation in the international market，Establish an export alliance，Borrowing the big brand export，Can rebuild the image of Chinese products in the international market。
The market situation is severe
In recent years，International trade protectionism is increasingly rampant，Especially after the outbreak of the global financial crisis，All countries have set up trade barriers，Strict review system for imported products。2007，stake betting appMy stake betting appThe United States starts to implement the GMP system and harmful phenomenon report system (AER); Europe implements a healthy emphasis on healthy foods in Europe，Using the health food description of the European Union; Japan's High School of Shengsheng has revised imported product documents; South Korea has implemented new traditional Chinese medicine safety standards since January 1, 2008 ... In this big background，my country's Chinese medicine decoction tablets are facing unprecedented challenges，Multiple batches of export films encountered returns。
From the perspective of the production status of Chinese medicine tablets in my country，There are indeed many problems。Former Deputy Director of the State Food and Drug Administration、Senior Chinese medicine expert Ren Dequan said，The scale of Chinese medicinal materials in my country、standardization、Modern planting production is relatively backward，There are 7 aspects of the industry: First, dilute the raw material road、Make authentic characteristics and other essential characteristics，The quality of the product decreases; the second is due to the influence of the "unified goods" of the planned economy，High -quality drinks can not have excellent performance in the market; third, because most Chinese medicine drinks have no legal standards，Cause technical supervision、Administrative Supervision Blank，"Inferior coins to expel good coins" are very serious; fourth, the Chinese medicine diagnosis and treatment team is relatively atrophied，The decline in the proportion of the beverage market; the fifth is that the specifications of the decoction are mainly based on local specifications，Obstained the big circulation of drinks、Great production; sixth is due to the circulation of medicinal materials、The historical pattern of small production small production，As a result, the concentration of traditional Chinese medicine beverage production products is extremely low，Drinking processing technology、Technology、Equipment、Low professional management，Poor talent gathering effect，Drinking science and technology research overall weak、Back; Seventh because of the processing of drinking slices is usually regarded as normal agricultural product processing，Give illegal processing、Sales of drinks provides opportunities，and make inferior drinks exist。
Director of Beijing Kangpat Economic Research Center、Li Lei, Executive Vice Chairman of the Chinese Medicine Chamber of Commerce Traditional Chinese Medicine Film Branch, believes，At present, the standard of the Chinese medicine decoction industry is missing，Industrial structure "San、Small、Chaos、difference "，Toxic medicinal materials serious，Test standard indicators single，The status of the multi -department supervision of Chinese medicine tablets is amazingly similar to that of major problems before the food industry。"It should be strictly prevents the Chinese medicine beverage industry under the drive of huge benefits.。"Li Lei said。
Professor Yang Ming, deputy dean of Jiangxi Institute of Traditional Chinese Medicine, believes，Obstocking the scale of the Chinese medicine beverage industry、The main reason for the development of modernization is "more than five, five less (small)": manufacturer multi -、Small scale; many stake sports betting appspecifications、Little My stake betting appoutput; more workshop production、Industrialization production is small;、There are few modern equipment; more circulation of product areas、Little circulation nationwide。
Alliances are born with the trend
It is precisely because of the current situation of the Chinese medicine decoction industry，As a result, the exit of Chinese medicine tablets in my country is difficult。Important monitoring indicators for the export of Chinese medicine drinks -pesticide residues and severe metals seriously exceed the standard，and being criticized by the international community。my country's Chinese medicine decoction exports are mainly concentrated in Japan、Market in South Korea and Southeast Asia。However, since the beginning of last year，South Korea begins to implement new traditional Chinese medicine safety standards。Previous Korean media claimed，Chinese medicinal materials imported from China exceed the standard，As a result, the sales volume of Korean medicine and medicine decreased significantly，my country's Chinese medicine drinking tablets exported to South Korea。"It turns out that Wu Hao company can receive a small amount of Korean orders，But after the implementation of new Chinese medicine safety standards in South Korea，Since the product cannot meet its standard，The company will not receive the order。"He Dingxiang said。
The harsh requirements of South Korea have made many Chinese drinking companies look forward to，But it is a rare opportunity for standardized enterprises and high -quality products，and therefore got greater development space。Sichuan New Lotus Traditional Chinese Medicine Drinking Film Co., Ltd.。According to the general manager of the International Organic Business Department of Xinhe Company、Introduction to Chinese Medicine experts from South Korea，After the implementation of new Chinese medicine safety standards in Korea，A shortage of medicinal materials that meet standard medicinal materials in the Korean market，The price is increasingly rising，A large number of difficult varieties enter Korea through illegal channels，Make the Korean government very headache。Dharma Cheng believes，Korean new Chinese medicine safety standards are a double -edged sword，While effectively prevented the exit of Chinese drinks，It also caught the embarrassing situation of the Korean market into a variety shortage，A large number of illegal trade Chinese medicine drinks flow into South Korea。"South Korea's dependence on Chinese medicinal materials is very large，The annual trade value reaches $ 100 million，70%of Chinese medicine drinks circulating in the Korean market are from China。After the implementation of new Chinese medicine safety standards in Korea，It is difficult to find suppliers that meet the standard。”
New Lotus Company is the first Chinese medicine decoction company in my country to pass GMP，In 2006, he signed "Gap、Chinese Medicine Drinking Piection Supply and Marketing Cooperation for GMP "Agreement。2007，"New Lotus" brand won the famous trademark in China。2008，The "New Lotus" brand was awarded an export integrity brand by the Chinese Medical Protection Chamber of Commerce。The quality of the "New Lotus" brand of Chinese medicine drinks has also been unanimously recognized in the Korean market。Changjiang Yun, director of New Lotus Company, said: "After the implementation of new Chinese medicine safety standards in Korea，Our Korean partners actively ask for adding orders。The new standard is the news of other export companies，stake sports betting appBut the new lotus company has become a good。”
It is the increase in the increase in South Korea，Let Xinhe Corporal Corporation think of the establishment alliance。
Jiang Yun said，Due to the steady growth of Korean orders，Various varieties continue to increase，Demand strong，Only a new lotus company can no longer meet the needs，Must find a partner。So，He contacted 6 authentic medicinal materials production enterprises with production bases，Under the premise that the quality and authenticity of the medicinal material must be guaranteed，Exit South Korea with the brand of "New Lotus" together。
Co -improve quality
In fact，Whether to set up an export alliance，Jiang Yun has hesitated for a long time。He said frankly，It is mainly worried about the quality of the product and the concept of the enterprise。There are thousands of domestic traditional Chinese medicine beverage production companies，The competition is very intense，Because the market sales mostly use the price as the criterion，Therefore, not many companies are willing to spend their minds in product quality、Investment fund。In this competitive environment，The dominant position in the market is low -end products，and the Korean market needs high -end products。This requires companies to join the alliance to update the concept of quality，Investment in quality at the same time。"'New Lotus' brand is not easy to establish，If members of the alliance do not comply with quality requirements，The product is found to have quality problems，'New Lotus' brand will be smashed，It's hard to turn over。"Jiang Yun said。
He Dingxiang told reporters，New Lotus Company found them when they talk about the cooperation of the alliance，Special emphasis on product quality，Although Wu Hao has two varieties of production bases that have passed GAP certification，There are 7 Chinese herbal medicine demonstration planting bases，There is also a storage standard warehouse established in accordance with GMP requirements、Chinese Medicine Quality Inspection Center, etc.，But Xinhe Company still signed a very strict quality control agreement with them，Requires to focus on solving the problem of heavy metal pollution and pesticide residues of the product。
"At that time，Due to Korean orders sharply，I have realized that it is necessary to stand in the international market，You must grasp the quality of the product。New Lotus Company gave us a chance to improve and try，We have no reason not to do well。"He Dingxiang said。Face this rare opportunity，Wu Hao Company began to grasp product quality，For heavy metal pollution problems，Mainly specified from three aspects: First, do a good job of environmental assessment，Avoid planting medicinal materials in places with unqualified environment，The air quality that requires the environment must be above the second level，The soil environment reaches a secondary standard，Irrigation water meets the two categories of water quality; the second is to strictly control the planting process，It is forbidden to use chemical fertilizers and pesticides containing heavy metals; the third is processing in Chinese medicinal materials、During the processing process, it is strictly forbidden to use an appliance and auxiliary material containing heavy metals，Avoid secondary pollution。Control of pesticide residues，It is mainly for the adaptability stake online sports bettingstake betting appof the origin of Chinese medicinal materials，Use anti -disease、Anti -inserted varieties，Biological products、Biological pesticides and pests of pests，or high efficiency、Low poison、Low residual new pesticides to prevent diseases and insect pests。"Although the production cost has increased，But the price of the order is stable and lifts。It is important that once the foreign market recognizes your product，The order is very stable，Powerful to the production of corporate organizations，Reduce operating costs。"He Dingxiang said。
Li Lei thinks，The planting base for Chinese medicinal materials required for industrial production and the medicinal material base for traditional Chinese medicine research，Plant the planting of Chinese medicinal materials and the production of drinking slices，"First Workshop" formed by Chinese medicine production，It is a Chinese medicine enterprise effectively reduced production costs，Realizing farmers、Section、Gong、Trade integration，One of the effective ways to avoid market risks，It is also an indispensable link for the healthy development of the Chinese medicine industry。
In fact，Not just Xinhe Company，Some brands of Chinese medicine decoction companies have also established their own fixed partners，Operate in various alliance forms。Li Li, general manager of Chengdu Tongling Traditional Chinese Medicine Drinking Company, said，This year's export value of the company will reach 4 million US dollars，It is double the customs data of the customs last year，The actual export volume may be high。To meet the needs of foreign orders，Tongling Company is currently in Gansu、Qinghai and other places have fixed partners，Although it belongs to the loose type，But the export is also the brand of "psychic"。
"Enterprise Alliance borrowing big brand exports are currently solving Chinese medicine drinking companies more、Small、San、Chaos situation，Establish a feasible road to establish the image of Chinese products in the international market，It will also promote the standardization of the industry、intensive development。But what to pay attention to is，Brand enterprises must bear the responsibility for the quality of the product quality of the alliance，At the same time, alliance companies must also abide by the Alliance Agreement，Fully maintain the brand image。Only this，Alliance can go long -term。"Liu Zhanglin said。
Adversity of the trend，There must be a weapon。The company's general manager He Dingxiang frankly，The company's performance is rapidly improved because the "New Lotus" Export Alliance of Sichuan New Lotus Traditional Chinese Medicine Drinking Co., Ltd.。"The 6 companies joined the alliance this year are very good，Foreign orders abroad are constantly steadily，According to the current momentum，Export alliance companies will increase next year。”
According to the latest export data provided by the China Medical and Health Products Import and Export Chamber of Commerce，In the third quarter of this year，The decline in the decline in the export volume of Chinese medicine in my country has slowed。October 11，Entrance and Export Chamber of Commerce from Chinese Medical Health Products、The "2009 Traditional Chinese Medicine Product Import and Export Work Conference and the Third Chinese Medicine Decoction Film Innovation and Development Forum" hosted by the Ministry of Commerce Export Commodity Technical Service Center was held at Jiangxi Institute of Traditional Chinese Medicine。An important part of the meeting is that the Medical Insurance Chamber of Commerce will give a license to the top 10 Chinese medicine drinks and the excellent growth of Chinese medicine，At the same time, please introduce the experience experience。Liu Zhanglin, vice chairman of the Medical Insurance Chamber of Commerce, said，Support domestic superior Chinese medicine decoction companies formed alliances，Joint Pioneering Market。He thinks，Supporting big brands is particularly important at this stage，is to reverse domestic Chinese medicine drinking companies for more、Small、San、Chaos situation，The poor way to reputation in the international market，Establish an export alliance，Borrowing the big brand export，Can rebuild the image of Chinese products in the international market。
The market situation is severe
In recent years，International trade protectionism is increasingly rampant，Especially after the outbreak of the global financial crisis，All countries have set up trade barriers，Strict review system for imported products。2007，stake betting appMy stake betting appThe United States starts to implement the GMP system and harmful phenomenon report system (AER); Europe implements a healthy emphasis on healthy foods in Europe，Using the health food description of the European Union; Japan's High School of Shengsheng has revised imported product documents; South Korea has implemented new traditional Chinese medicine safety standards since January 1, 2008 ... In this big background，my country's Chinese medicine decoction tablets are facing unprecedented challenges，Multiple batches of export films encountered returns。
From the perspective of the production status of Chinese medicine tablets in my country，There are indeed many problems。Former Deputy Director of the State Food and Drug Administration、Senior Chinese medicine expert Ren Dequan said，The scale of Chinese medicinal materials in my country、standardization、Modern planting production is relatively backward，There are 7 aspects of the industry: First, dilute the raw material road、Make authentic characteristics and other essential characteristics，The quality of the product decreases; the second is due to the influence of the "unified goods" of the planned economy，High -quality drinks can not have excellent performance in the market; third, because most Chinese medicine drinks have no legal standards，Cause technical supervision、Administrative Supervision Blank，"Inferior coins to expel good coins" are very serious; fourth, the Chinese medicine diagnosis and treatment team is relatively atrophied，The decline in the proportion of the beverage market; the fifth is that the specifications of the decoction are mainly based on local specifications，Obstained the big circulation of drinks、Great production; sixth is due to the circulation of medicinal materials、The historical pattern of small production small production，As a result, the concentration of traditional Chinese medicine beverage production products is extremely low，Drinking processing technology、Technology、Equipment、Low professional management，Poor talent gathering effect，Drinking science and technology research overall weak、Back; Seventh because of the processing of drinking slices is usually regarded as normal agricultural product processing，Give illegal processing、Sales of drinks provides opportunities，and make inferior drinks exist。
Director of Beijing Kangpat Economic Research Center、Li Lei, Executive Vice Chairman of the Chinese Medicine Chamber of Commerce Traditional Chinese Medicine Film Branch, believes，At present, the standard of the Chinese medicine decoction industry is missing，Industrial structure "San、Small、Chaos、difference "，Toxic medicinal materials serious，Test standard indicators single，The status of the multi -department supervision of Chinese medicine tablets is amazingly similar to that of major problems before the food industry。"It should be strictly prevents the Chinese medicine beverage industry under the drive of huge benefits.。"Li Lei said。
Professor Yang Ming, deputy dean of Jiangxi Institute of Traditional Chinese Medicine, believes，Obstocking the scale of the Chinese medicine beverage industry、The main reason for the development of modernization is "more than five, five less (small)": manufacturer multi -、Small scale; many stake sports betting appspecifications、Little My stake betting appoutput; more workshop production、Industrialization production is small;、There are few modern equipment; more circulation of product areas、Little circulation nationwide。
Alliances are born with the trend
It is precisely because of the current situation of the Chinese medicine decoction industry，As a result, the exit of Chinese medicine tablets in my country is difficult。Important monitoring indicators for the export of Chinese medicine drinks -pesticide residues and severe metals seriously exceed the standard，and being criticized by the international community。my country's Chinese medicine decoction exports are mainly concentrated in Japan、Market in South Korea and Southeast Asia。However, since the beginning of last year，South Korea begins to implement new traditional Chinese medicine safety standards。Previous Korean media claimed，Chinese medicinal materials imported from China exceed the standard，As a result, the sales volume of Korean medicine and medicine decreased significantly，my country's Chinese medicine drinking tablets exported to South Korea。"It turns out that Wu Hao company can receive a small amount of Korean orders，But after the implementation of new Chinese medicine safety standards in South Korea，Since the product cannot meet its standard，The company will not receive the order。"He Dingxiang said。
The harsh requirements of South Korea have made many Chinese drinking companies look forward to，But it is a rare opportunity for standardized enterprises and high -quality products，and therefore got greater development space。Sichuan New Lotus Traditional Chinese Medicine Drinking Film Co., Ltd.。According to the general manager of the International Organic Business Department of Xinhe Company、Introduction to Chinese Medicine experts from South Korea，After the implementation of new Chinese medicine safety standards in Korea，A shortage of medicinal materials that meet standard medicinal materials in the Korean market，The price is increasingly rising，A large number of difficult varieties enter Korea through illegal channels，Make the Korean government very headache。Dharma Cheng believes，Korean new Chinese medicine safety standards are a double -edged sword，While effectively prevented the exit of Chinese drinks，It also caught the embarrassing situation of the Korean market into a variety shortage，A large number of illegal trade Chinese medicine drinks flow into South Korea。"South Korea's dependence on Chinese medicinal materials is very large，The annual trade value reaches $ 100 million，70%of Chinese medicine drinks circulating in the Korean market are from China。After the implementation of new Chinese medicine safety standards in Korea，It is difficult to find suppliers that meet the standard。”
New Lotus Company is the first Chinese medicine decoction company in my country to pass GMP，In 2006, he signed "Gap、Chinese Medicine Drinking Piection Supply and Marketing Cooperation for GMP "Agreement。2007，"New Lotus" brand won the famous trademark in China。2008，The "New Lotus" brand was awarded an export integrity brand by the Chinese Medical Protection Chamber of Commerce。The quality of the "New Lotus" brand of Chinese medicine drinks has also been unanimously recognized in the Korean market。Changjiang Yun, director of New Lotus Company, said: "After the implementation of new Chinese medicine safety standards in Korea，Our Korean partners actively ask for adding orders。The new standard is the news of other export companies，stake sports betting appBut the new lotus company has become a good。”
It is the increase in the increase in South Korea，Let Xinhe Corporal Corporation think of the establishment alliance。
Jiang Yun said，Due to the steady growth of Korean orders，Various varieties continue to increase，Demand strong，Only a new lotus company can no longer meet the needs，Must find a partner。So，He contacted 6 authentic medicinal materials production enterprises with production bases，Under the premise that the quality and authenticity of the medicinal material must be guaranteed，Exit South Korea with the brand of "New Lotus" together。
Co -improve quality
In fact，Whether to set up an export alliance，Jiang Yun has hesitated for a long time。He said frankly，It is mainly worried about the quality of the product and the concept of the enterprise。There are thousands of domestic traditional Chinese medicine beverage production companies，The competition is very intense，Because the market sales mostly use the price as the criterion，Therefore, not many companies are willing to spend their minds in product quality、Investment fund。In this competitive environment，The dominant position in the market is low -end products，and the Korean market needs high -end products。This requires companies to join the alliance to update the concept of quality，Investment in quality at the same time。"'New Lotus' brand is not easy to establish，If members of the alliance do not comply with quality requirements，The product is found to have quality problems，'New Lotus' brand will be smashed，It's hard to turn over。"Jiang Yun said。
He Dingxiang told reporters，New Lotus Company found them when they talk about the cooperation of the alliance，Special emphasis on product quality，Although Wu Hao has two varieties of production bases that have passed GAP certification，There are 7 Chinese herbal medicine demonstration planting bases，There is also a storage standard warehouse established in accordance with GMP requirements、Chinese Medicine Quality Inspection Center, etc.，But Xinhe Company still signed a very strict quality control agreement with them，Requires to focus on solving the problem of heavy metal pollution and pesticide residues of the product。
"At that time，Due to Korean orders sharply，I have realized that it is necessary to stand in the international market，You must grasp the quality of the product。New Lotus Company gave us a chance to improve and try，We have no reason not to do well。"He Dingxiang said。Face this rare opportunity，Wu Hao Company began to grasp product quality，For heavy metal pollution problems，Mainly specified from three aspects: First, do a good job of environmental assessment，Avoid planting medicinal materials in places with unqualified environment，The air quality that requires the environment must be above the second level，The soil environment reaches a secondary standard，Irrigation water meets the two categories of water quality; the second is to strictly control the planting process，It is forbidden to use chemical fertilizers and pesticides containing heavy metals; the third is processing in Chinese medicinal materials、During the processing process, it is strictly forbidden to use an appliance and auxiliary material containing heavy metals，Avoid secondary pollution。Control of pesticide residues，It is mainly for the adaptability stake online sports bettingstake betting appof the origin of Chinese medicinal materials，Use anti -disease、Anti -inserted varieties，Biological products、Biological pesticides and pests of pests，or high efficiency、Low poison、Low residual new pesticides to prevent diseases and insect pests。"Although the production cost has increased，But the price of the order is stable and lifts。It is important that once the foreign market recognizes your product，The order is very stable，Powerful to the production of corporate organizations，Reduce operating costs。"He Dingxiang said。
Li Lei thinks，The planting base for Chinese medicinal materials required for industrial production and the medicinal material base for traditional Chinese medicine research，Plant the planting of Chinese medicinal materials and the production of drinking slices，"First Workshop" formed by Chinese medicine production，It is a Chinese medicine enterprise effectively reduced production costs，Realizing farmers、Section、Gong、Trade integration，One of the effective ways to avoid market risks，It is also an indispensable link for the healthy development of the Chinese medicine industry。
In fact，Not just Xinhe Company，Some brands of Chinese medicine decoction companies have also established their own fixed partners，Operate in various alliance forms。Li Li, general manager of Chengdu Tongling Traditional Chinese Medicine Drinking Company, said，This year's export value of the company will reach 4 million US dollars，It is double the customs data of the customs last year，The actual export volume may be high。To meet the needs of foreign orders，Tongling Company is currently in Gansu、Qinghai and other places have fixed partners，Although it belongs to the loose type，But the export is also the brand of "psychic"。
"Enterprise Alliance borrowing big brand exports are currently solving Chinese medicine drinking companies more、Small、San、Chaos situation，Establish a feasible road to establish the image of Chinese products in the international market，It will also promote the standardization of the industry、intensive development。But what to pay attention to is，Brand enterprises must bear the responsibility for the quality of the product quality of the alliance，At the same time, alliance companies must also abide by the Alliance Agreement，Fully maintain the brand image。Only this，Alliance can go long -term。"Liu Zhanglin said。
