Postering medicine involved in the cosmetics market
Release time: 2010-04-14 & nbsp & nbsp & nbsp Source:
Shanghai Pharmaceutical Group Co., Ltd., which has been walking with two legs with the drug industry and drugs, will be involved in the market My stake betting appMy stake betting appfor cosmetics (non -pharmaceutical functional cosmetics) market。A few days ago，Supreme Medicine China Pharmaceutical Co., Ltd. launched the new makeup series of non -medicine series "Shu Xing Essence" in Shanghai，This is the first time that China Pharmaceutical has entered the field of functional non -pharmaceutical products。
President Xu Guoxiong said，Chinese Pharmaceuticals expands from the field of pharmaceutical to the field of cosmeceutical，It is also the first time that the medicine group has been involved in the cosmetic market，In the future, it may become the third profit growth point in addition to industry and commerce。
Fist products founded in 1911 are Dragon Tiger Cool Oil and Ren Dan。In recent years，Fist products of Chunghwa Pharmaceuticals are increasingly inclined to rural markets，Low price，The current sales are only 200 million yuan，Insple to the Pharmaceutical stake betting appGroup with a market value of 30 billion yuan。
Chen Junli, general manager of Chunghwa Pharmaceuticals, said，After reorganizing the corporate strategy，Chunghwa Pharmaceutical has established "return from the countryside to the city，Return to young people from the elderly，Strategy of Returning to Non -Seasonal "from seasonal"。
According to an introduction，The newly launched target group of "Shuxing Essence" is a young people from 15 to 30 years old in the city，Traditional drugs with prices are nearly 10 times higher than traditional medicines than similar effects。Refers to the medicine，The formula and manufacturing process of "cool oil" products of China Pharmaceuticals belong to national confidentiality technology，The national confidential formula of the white medicine in Yunnan is the same thing。It is understood，Yunnan Baiyao currently sells 2 billion yuan for drug products，instead of the Stake Sports Bettingsales of Yunnan Baiyao Stake Sports Bettingtoothpaste also reached 2 billion yuan。Chen Junli said，Chunghwa Pharmaceutical also plans to be created by non -drug。
According to the relevant marketing staff of China Pharmaceutical，At present, the main channel of "Shuxing Essence" is chain pharmacies and stores。According to an introduction，At present, nearly 2,000 pharmacies above the middle size of Shanghai，Chinese Pharmaceuticals this year's target shop 830，And will expand to the South China Huazhong market next year。
Xu Guoxiong said，After the Chinese Pharmaceutical Industry enters the cosmetic market，In the future, you can also consider extending to the field of health products。
President Xu Guoxiong said，Chinese Pharmaceuticals expands from the field of pharmaceutical to the field of cosmeceutical，It is also the first time that the medicine group has been involved in the cosmetic market，In the future, it may become the third profit growth point in addition to industry and commerce。
Fist products founded in 1911 are Dragon Tiger Cool Oil and Ren Dan。In recent years，Fist products of Chunghwa Pharmaceuticals are increasingly inclined to rural markets，Low price，The current sales are only 200 million yuan，Insple to the Pharmaceutical stake betting appGroup with a market value of 30 billion yuan。
Chen Junli, general manager of Chunghwa Pharmaceuticals, said，After reorganizing the corporate strategy，Chunghwa Pharmaceutical has established "return from the countryside to the city，Return to young people from the elderly，Strategy of Returning to Non -Seasonal "from seasonal"。
According to an introduction，The newly launched target group of "Shuxing Essence" is a young people from 15 to 30 years old in the city，Traditional drugs with prices are nearly 10 times higher than traditional medicines than similar effects。Refers to the medicine，The formula and manufacturing process of "cool oil" products of China Pharmaceuticals belong to national confidentiality technology，The national confidential formula of the white medicine in Yunnan is the same thing。It is understood，Yunnan Baiyao currently sells 2 billion yuan for drug products，instead of the Stake Sports Bettingsales of Yunnan Baiyao Stake Sports Bettingtoothpaste also reached 2 billion yuan。Chen Junli said，Chunghwa Pharmaceutical also plans to be created by non -drug。
According to the relevant marketing staff of China Pharmaceutical，At present, the main channel of "Shuxing Essence" is chain pharmacies and stores。According to an introduction，At present, nearly 2,000 pharmacies above the middle size of Shanghai，Chinese Pharmaceuticals this year's target shop 830，And will expand to the South China Huazhong market next year。
Xu Guoxiong said，After the Chinese Pharmaceutical Industry enters the cosmetic market，In the future, you can also consider extending to the field of health products。
