On March 12th, a "Nutritional Supplement Market Research Report" was released at the western exhibition held by Los Angeles in the United States，This report shows: including vitamins、Nutrition supplements including plant extracts，The global market size in 2009 exceeded $ 62 billion，The Asia -Pacific market accounts for 44.2%of the market，North American market accounts for 32.2%of the share，Western European market accounts for 14.4%of the share，Latin America market and the Eastern European market each account for about 3%，Africa、Middle East and Australia (Refers to the Malay Islands and Oceania) markets share 3%of the share。 

    Surprising is，A huge change in the Asia -Pacific region represented by China，It has become one of the largest consumer markets with nutritional supplements。2009，China is called the world's second largest health food market with a market size of $ 13.4 billion，The largest gap with the market size in the market is only 2.7 billion US dollars。In 2006，China's health food market sales are only 5.9 billion US dollars。According to the current growth rate of the Chinese market，It is expected that China will become the world's largest consumer consumer country in 2010。---- Editor 

    The rapid expansion of the health food market size，It means more market opportunities and profits，Excited is naturally more than the operator in the market。"in the country，There are 5 market entities that operate health foods: retail pharmacies、Supermarket、Health Food Specialty Store、E -commerce，and some brand health food self -built direct sales system。Where，The strongest professionalism of retail pharmacies，Is a traditional sales platform for health food。"A industry insider said。So，With the expansion of the Chinese health food market，Although many challenges are currently facing，But retail pharmacies stake betting appstill Stake Sports Bettingseem to have sufficient reasons to have a good dream for the future。 

    You can analyze it carefully, there is still a big gap in dreams and reality. 

    opponent strong 

    Calculated at 6.8 yuan for $ 1，2009，The market size of Chinese health foods is 911.12 billion yuan，In the same year, China's pharmaceutical retail industry scale is 130 billion yuan。 

    Data show，In the first half of 2009，The proportion of health foods in the total sales of pharmacies does not exceed 10 %，and declined compared to 2008。Calculate according to this，The total amount of health foods sold in pharmaceutical stores in 2009 should not exceed 13 billion yuan，Only 14.3 % of the total health food market in China。"14.3 % of this value should not be regarded as conservative estimation。"The above -mentioned industry insiders said。 

    So，Who was sold for 85.7 % of the health foods? 

    2009，Amway Nutrilite's sales in Mainland China exceeded 20 billion yuan。Only one of them，It accounts for nearly 22 % of the total amount of health food market in China，Become the entire pharmaceutical retail industry。The same year，The health food brand "Infinite" under the Southern Li Jinji claims that its sales have exceeded 2.5 billion yuan; the sales of international direct sellers, Kangballo (China) Health Products Co., Ltd. in Mainland China also exceeded 1.2 billion yuan ... 

    "Undering Traditional Channel" seems to be what these direct selling companies are doing。And except for direct sales itself，These direct sales vendors also bring some new marketing models into China。 

    As of July 2009，Herbalife has opened more than 200 community nutritional clubs in China。In Shanghai，Customers can buy "three cups of water" in the Nutrition Club of Herbalife ---- Aloe juice、Nutrition milkshake and flower grass tea，They can drink and chat here。Herbalife thinks，Even if the customer only takes 10 minutes in the club，Staff can also talk to him a few words，Tell him some knowledge about products and health。Not to mention these customers are fixed community residents，Health lectures were issued by the staff，Introduce health knowledge，It will inevitably be closer to the final consumer。Based on the survey of Herbalife，In many communities in Shanghai，Nearly 75%of residents are not known to each other，Nutrition Club can be the place where these residents of these communities meet each other，This is one of the reasons why residents are willing to come。 

    But for traditional channels such as retail pharmacies，Well worse is，On the one hand, more international direct sales institutions are optimistic about the Chinese market，I entered China; on the other hand，Many domestic companies are also involved in the health food direct sales My stake betting appstake betting appmarket，I plan to split a share。 

    The news that Harbin Pharmaceutical Group got a direct selling license at the end of 2008 was quietly hanging on the website of the Ministry of Commerce，Harbin medicine has always been full of energy。until December 1, 2009，Harbin Pharmaceuticals held a direct sales trial operation press conference，Began to fully promote the pace of direct sales of health food，and announced high -profile announcement，Harbin Pharmaceutical Group has set a goal of 10 billion yuan in direct sales business sales in the next 8 to 10 years。In the industry，Harbin Pharmaceuticals entered the field of health food direct sales，It is regarded as a milestone logo for its business strategy change。 

    except for direct sales，Pure health food e -commerce website is becoming another threat to the pharmaceutical retail industry。Taking the probe health of the leading boss of this industry as an example，It has created a profit myth in the field of e -commerce in China in 4 years: 2005 it is still a common website for medical treatment，The annual loss of more than 20 million yuan; 2006 transformed e -commerce fields，The operating income of that year reached more than 90 million yuan; in 2007 about 400 million yuan; nearly 700 million yuan in 2008，Mao's profit is as high as 50%~ 60%，Pure profit exceeding 30%。and executives who have changed from probe health to the executives to copy their mode ---- home music purchase、Shanghai He Jian、Kanglu.com and other health products B2C Company，Without exception, it has gained "barbaric" growth in this industry。 

    Although the pharmaceutical retail industry is also using online pharmacies to resist similar impacts，But still have to accept the reality of being divided by the market。 

    Direct sales、E -commerce ... The powerful figures of these opponents，No longer just appeared in the telescope，but just in front of you。Not to mention，Business Super、Health Food Specialty Stores and other formats are also unable to underestimate ... 

    Based on professional 

    "Actually，Danger not only from the outside world，More from the overdraft of its own prestige。"" A pharmacy president who is unwilling to disclose his name said。 

    He thinks，Fight in the field of health food retail，Retail pharmacy's opponent relies on international brand advantages、Relying on huge advertising investment，It can even rely on the clerk’s tongue like a spring ... It is reported，Proboteage Health Call Center Newly recruited employees to call 500 calls，If you can have 50 transactions, you can be qualified。It is based on such devil training and harsh assessment，Those guys and girls who only look around 20 years old can convince middle -aged and elderly people with My stake betting appdeep experience to buy My stake betting appa lot of health foods。 

    But these should not be the long item of the pharmacy，The old boss thinks，There are professional pharmacists in pharmacies，Affordable to provide consulting services and recommendation products for customers from a professional perspective，This is the core competitiveness of the pharmacy。The example of "eating health food" because of "unprofessional" is not as good as not eating "。He said，Health food has little effect on the treatment，It can only be used for auxiliary therapy。And some products can be taken in large quantities for a long time and may have side effects，or it will produce adverse effects when taking it with other materials。For this，Consumers need professional purchase recommendations。 

    But the reality is still poor，For example，About pharmacies and health foods，More negative news on the Internet。This is because of，On the one hand，Give up my unique professional advantage，Instead, it also relies on the salesperson's 巧 巧，induced consumer purchase of "inappropriate" health foods; on the other hand, the media also warned consumers not to easily believe in pharmacies' promotion，So it was caught in a vicious cycle ---- Pharmacy and consumers stood on the opposite side，It has become a relationship between deception and prevention。 

    "One sentence，Lost the trust of consumers，It is impossible for the pharmacy to win the market。"He said，"Based on your professional advantage，It can be changed by unchanged。” 

    "Actually，The professionalism of the pharmacy is not only reflected in the professional services provided by the pharmacists and other people，The quality of the product is equally important。"Tang Hui said。An industry insider said，In fact, for pharmacies，It is not difficult to choose to sell high -quality health products，The purchase price of health products is often reversed with its quality，The better the quality，The higher the entry price，The profit is also relatively low。The key is to see how the pharmacy choose between product quality and profit。 

    OEM 

    Today，OEM health food has become a common practice of chain pharmacies，But some pharmacies have a huge profitability，Some are very profitable。And the expert thinks，OEM is still a way to make profits and quality。 

    but，"It's not difficult to OEM，But ‘Putting Death’ is also easy。"A industry insider said。Chain Pharmacy chooses the OEM when choosing the OEM is not uncommon than paying attention to quality。In order to take the price differentiation route，Some chain pharmacies regardless of quality，Just look at the price，I chose some low prices、Sales of health foods My stake betting appwith small effective ingredients stake betting appor even no content，Although this reduces the purchase cost，But in the long run，but damaged the integrity and image of the pharmacy，It caused intangible loss of consumers。 

    In addition，Some OEM skills also need to pay attention，For example，often causes consumers to be bored，So the chain pharmacy may wish to register an independent trademark for OEM health food。"In the variety selection，Not all health foods are suitable for OEM。"The industry insiders said，Should choose those familiar to consumers，The market is mature，Products with strong market demand。For example，Sort by sales from single products from more to less，Select 30 to 50 varieties，If you choose too little, you cannot form a scale，If you choose too much variety，It will cause some varieties with poor sales to be slow，Caused a backlog，Even a loss。In selecting varieties，Pay attention to choose Jianzi Number varieties for OEM，Because most of the products of Jianzi are approved by the national authority，Have done functional test，The effect is clear，Consumers are more recognized，High proportion of returning guests。You need to choose health products according to the nature of the region，For example, in Zhejiang, you can choose a product containing Dendrobium Dendrobium，It is best to choose some products that regulate blood lipids in Xinjiang。 

    but，The key to success is the accurate positioning and effective store marketing of OEM，Sometimes，A name is destined to be a red fire or desolation in the future of health products。Ruku Oral Oral Liquid was originally named "Rehabilitation to Supple Blood Chicken Essence"，The name itself lacks attractiveness。Later，Blood determines that the consumer group is mainly urban high -end white -collar women，distinguished from the consumer group of Red Peach K，Avoid homogeneous competition。 

    "Based on professional advantages，Relying on excellent OEM products for profit，The good day of the pharmacy is still growing。"The industry insiders said。