Many people in the industry have become accustomed to & ldquo; Heavy policy exploded-boiled for a while，Reinstatement on the road & rdquo; mode，Internal worry (economic downside、It's more difficult to financing) External affected (dense decree、Tired of cope)，What to do with the pharmaceutical industry?

 

  Five politics and one normal

 

  At present, the five core policies facing the industry are:

 

  1. Consistent evaluation。Mainly solve the problem of low -level repeated construction，It is said that the basic expenses of consistency evaluation have reached 5 million yuan for single products，Production companies that cannot provide comparison by themselves will be eliminated，Use administrative methods to realize the survival of the fittest。

 

  2. & ldquo;。The original meaning is & ldquo; You do not receive taxes (make money) without taxing My stake betting appStake Sports Bettingor less taxes & rdquo;，But before & ldquo; before the turnover & rdquo;，But in disguise, the industry tax is increased。More importantly，Reduce items that can be reimbursed for deduction。

 

  3. & ldquo; Two -vote & rdquo; For compression circulation links，Reduce the price increase，to reduce the price of medicine，Will have a certain effect，But related supporting measures are needed。Some time ago，A good operation in Guangdong、A good reputation & ldquo; Commercial chain integrated & rdquo; enterprise suddenly died，Compression circulation、Reducing the price of drugs is right，But only that is not the goal。

 

  4. The quality traceability system。This is indeed a strategy that can be done from theory to operation，But from the production company to the consumer's mouth，Realize one -to -one traceability，No doubt will increase operating costs，Where is this cost? It is worthy of attention。

 

  5. The hospital zero difference。70%or even higher -rate sales are completed in the hospital，The best medical resources are almost in the second and above hospitals，State's iron -hearted heart to solve & ldquo; to supplement medicine & rdquo; all kinds of corruption and problems breeding，But for the hospital practitioners，No values ​​education，There is no strong institutional supervision，Only one & ldquo; zero difference & rdquo;，Fundamental interests between product providers and hospital decision makers。So，The consistency relationship between the original & ldquo; and the rescue & rdquo;。

 

  In addition，There are various decree inside the sub -industry，such as hierarchical diagnosis and treatment、& ldquo; Three guarantees & rdquo;、Jet of different faces、My stake betting appMy stake betting appcharge according to disease、Remote Medical、e -commerce, etc.。

 

  & ldquo; A normal & rdquo; Refers to the flight inspection becomes the normal。The dense government order is together，It has an unpredictable shock for the industry，From pharmaceutical factory to business，From business to terminal，From the terminal to consumer，The main company of the industry，Can't control the direction of the panoramic view，There must be various rumors and emotions permeating，What to do? So，Flight check -up this killer appeared。Flight inspection for the entire industry，Not rectification，is the revocation of the business license、Ban Certificate。It is said that，Pharmaceutical Fairing really started in July。

 

  Reshape operation mode

 

  The national and policy levels are not our generation，Face such an environment，What about pharmaceutical companies? I insist on systemic、Principles of comprehensiveness and effectiveness，Give solutions from 3 aspects:

 

  First，Upgrade corporate strategy，Reshape operation mode。Specifications or cross -border money companies looking for retirement as soon as possible，firmly select an enterprise in the pharmaceutical industry，It is necessary to set up a corporate strategy and operation mode。

 

  There are two main points of upgrading the corporate strategy: First, the time for the implementation of the strategy，Strategy that originally planned for 3 years，It may take 4 to 5 years to achieve，For the strategy to achieve space，The so -called & ldquo; time change space & rdquo;。

 

  Second is based on the actual situation and predictable future，Re -sort out the business mode、Management model and profit model。Perform by the decree，Can't & ldquo; wait for Stake Sports Betting& rdquo;，Solution early，My stake betting appMake sure the competitive advantage。

 

  2，Create an efficient team，Strengthen cost management。Need a lot of people from the pharmaceutical factory to the pharmaceutical company，It takes a lot of people from commercial companies to terminals，The former is called a business team，The latter is called the distribution team。The business team focuses on the cyclone and control between the business，The distribution team focuses on terminal auxiliary development，Based on this, Sales Organization。

 

  Pay attention to cost issues at the same time。As Liu Qiangdong said: & ldquo; The key is not to see how much you earn，but how low your cost is。& rdquo; strengthen cost management，Not only to earn more，It is still the normal state of business operations，Is a competitive advantage，Purchasing cost、Management cost、Financial cost、The savings of sales cost to human resources cost are not used & ldquo; buckle & rdquo;，but based on the cost of use。

 

  Third，Focus on big items，Improve market efficiency。Our market is big enough，But many provinces and cities have not gradually carried out long -term development，After a year, say a year，Non -maximized market efficiency。Actually，When you can't eat a fat man，Can be divided into 3 years、5 years、10 years，Slowly digesting，Gradually import。

 

  The big items referred to here are not necessarily a product with the highest profit for corporate profits，but the most characteristic product，or the most advantageous product，Game rules in accordance with the requirements of the decree，Concentrated limited corporate resources，Compliance transformation，Gradually release，until stake betting appthe product and market expectation。According stake betting appto market classification、Market Objective、Plan for market rhythm，Gradually combine with the product，I can't even & ldquo;，It can save the country & ldquo;，Put the right variety in the right market，Gradually find opportunities to make bigger、Stronger。

 

  1 year ago、Plan or commitment 5 years ago is time to be fulfilled，When encountering a policy environment mutation，There is no need to carry it for face for face，There is no need to blindly force the plan to achieve the plan，In addition to obeying policy、Compliance transformation、Stoper operation，No choice!