PerFICient: The top ten must -read trends of Internet medical guidelines in 2016
Release time: 2016-08-03 & nbsp & nbsp & nbsp Source: Anonymous
Perlicient recently released a report on the top ten trends in the development of interconnection medical development in the near future，Understanding these trends can not only help medical institutions survive in this era of users，At the same time, it is also very helpful for its sustainable development。
1. The year of remote medical treatment
，There is a man who takes a super bus twice a month to Chicago，Different from other passengers attracted to other passengers attracted by other passengers on the super bus，The purpose of this man to take a super bus is to go back and forth for 12 hours to find an expert who can treat his disease。
Rural in Pennsylvania，A middle -aged woman was diagnosed with a fourth -level gum female cell tumor，and the doctor told her that she could only persist for 3-6 months。She hopes to spend the last day with her family，But there is an hour's drive from the hospital closest to her house，So in the process of lasting against the disease，Her family can only take care of her all day。
In California，A young freelancer bear the huge economic pressure of the supporting family。His family uses a health insurance plan for high -free compensation，But he found it in the busy schedule，Take out time to sit in the waiting room and wait for prevention of health care or discuss with doctors to correctly manage diabetes.。
Three cases in the above three real life will bring us to the core area of interconnected medical care，is a mode that provides remote medical care services with science and technology。
In recent years，Investment in the field of interconnection medical care continues to grow，Innovation of medical care technology provides new types of treatment plans for millions of patients。With the in -depth cooperation of health plans and medical care institutions，The reimbursement system is also increasingly mature，Therefore, remote medical services are becoming more and more popular，So this year will continue to maintain such a growth trend。
In order to better utilize remote medical treatment，We must understand the following two key things:
One is the digital change of medical institutions，The process of allowing patients and doctors to participate in treatment。
The second is & ldquo; Medical is everywhere & rdquo; core is digital transformation。Facts，Medical institutions are ubiquitous to & rdquo; whether ready to be fully seen from the mature curve of the digital change of the agency。This requires seven dimensions: 1) insights on patients/members; 2) strategies; 3) design process; 4) technology; 5) measurement standards; 6) Culture
You can evaluate whether the medical institution's preparation is sufficient through the inspection of 7 dimensions，At the same time, we can also see whether they can develop plans and plans for future development。
Application of interoperability and data exchange standards
Digital reform helps the use of digital technology in the process of medical care，For example, electronic health files and electronic information exchange technology，There is no doubt that it is due to the application of interoperability and data exchange standards。
The data collection equipment required for remote medical treatment is closely connected with the information of the two -way standard，In the future, it can operate in real time、Key medical data gathers into a network，This will become an innovation in the field of health care，can also provide new methods for medical services for medical institutions。
Remote technology solves the medical problems that are caused by the distance between various places around the world，In the future, it is expected to achieve the growth of medical consumption costs in the future。From the three cases mentioned above，Remote medical treatment can enable the patients of Cincinnati to share medical data remotely with doctors in Chicago，Virtualization consultation can provide him with the opportunity to meet the doctor and avoid long journey。
The condition monitoring of remote patients is confirmed to be extremely efficient in treating cancer and remote areas。In addition，Remote medical My stake betting apptreatment stake sports betting appcan also help the busy father to treat chronic diabetes，Provide preventive care for his healthy body。In view of this，We believe that the biggest change in the medical industry in 2016 will be reflected in remote medical。
Case sharing
Kaiser PerManente Medical Center in Northern California is one of the largest institutions in the United States to implement the largest non -profit health plan，They want to make more and more patients get medical services more and more with the automation service process.，thereby reducing the work burden on the nurse and other staff。
If the patient can use the method of online consultation，You can use the self -service symptom examination plan to send a test report to the nurse and doctors，The report will clearly show cases that need to be diagnosed before diagnosis，This way will be more efficient than the nurse communicate with the patient through the phone。At present, more than 90%of patients have expressed more popular ways of online diagnosis，and continue to use it in the future。The first step of the automation process service will save $ 500,000 in medical costs。
2. Patients in the market drive to participate in enthusiasm
With some meaningful technologies,，Medical technology with patients as the core still has many places to be improved。After all,，The most important thing to implement the patient information portal system is to combine these meaningful technologies with the use of electronic health files。
According to research, show，Medical technicians often imagine that patients have great enthusiasm for participating in their health information management，In fact, this is the wrong hypothesis。When thinking about what technology has always maintained great enthusiasm，We will not think from the perspective of system developers。So why do these technologies allow us to participate?
Because they are designed for us。Developers will consider how to embed the model of scientific and technological innovation into people's daily life and consider people's views，Therefore, the development of science and technology originated from the public's life experience，The corresponding technical results will also change people's living habits。That is to say，These technologies can achieve results because they are driven by the market。
So，We need to turn attention to the market -driven direction with the core of patient participation as the core。The two most noteworthy points are: 1) Bend cost curve 2) Improve performance incentives
In these two aspects，To meet market -driven goals。
We also found，The core content of improving the participation of patients has also begun to change the design thinking in medical care。What is design thinking? That is, the development idea of subverting traditional technical solutions，In the old thinking mode，Put forward a new point of view，The solution will be born at the same time。
Before promoting the new technology to the patient group，You must understand how to provide solutions for those patients who lack enthusiastic participation，This requires the strategic thinking of the organization。
Some healthcare institutions，For example。They take user surveys as the basis of the solution，Use the survey results to understand the real needs of patients，instead of instilling & ldquo; This is the idea of & rdquo;。
Such a strategic solution will increase the patient's energy，For your own interests，Patients will bend the cost curve，Because the conditions allow them to do this。
Case sharing
The medical and health system is a & ldquo; sickness & rdquo; website prescription & mdash; & mdash; customers' public websites are difficult and lack of attractiveness，O date of time。So I re -developed a digital system including the new website，The new website strengthens the search function: search engine optimization address、Flexible website navigation。This website is energetic、Attraction，On a desktop computer、Tablet computers and mobile phones can provide seamless optimal browsing experience。
The website has achieved the following six points:
1、Increase brand awareness and user loyalty，At the same time, the patient's enthusiasm is inspired;
2、Strengthen the ability to release the workflow，Let the content authors participate and reduce dependence on technical users;
3、The company can effectively attract mobile phone users and pass information to users of multiple devices;
4. Provide upgraded, interactive user experience;
5、As a tool for communication to attract the potential users of existing users and the entire community;
6、A role as & ldquo; digital door & rdquo;，Win the potential user。
3. The nursing will always exist with treatment results
We will turn attention to existing、longer patient health status management plan，This solution is destined to succeed。Treasure with results as fundamental is this solution，Including vertical、Patient -based nursing plan，and will leave deep marks in the future development of stake online sports bettingthe patient's information portal system。
stake online sports bettingThe longitudinal medical care plan is in line with the basic standard of treatment results，This is all members of a nursing team，Plan that can participate in it, including patients。According to Chilmark Research，Long -term care plan is only established in theory。
But according to the current situation，Implementation of these plans still needs to rely on written communication and telephone communication。So，It is difficult for patients to have the opportunity to really participate in such a plan。
Nursing plan has an important goal that touches the core，I hope to get data covering the entire care stage，Finally break the limitations of traditional physical merchants，Observe and record the situation of daily care，Through this method can show the health of patients and the full picture of how to improve and maintain health for a long time。
In addition，There are two different ways to achieve this nursing plan，and finally the same goal: Mutuality and digital care plan and connect patients through portals。
The patient -centric digital care plan is still developing and perfect，It takes a few years to realize the real realization。But，We can set the sights to the medical and health system that has been successful in the nursing mode，It successfully merged stake online sports bettingthe patient's information merged and added investment in the digital participation of users。
For example, New York Health&HOSPITALS made huge investment in order to understand the patient's data、HOSPITAL CORPORATION of America (HCA) overcome many difficulties to create a medical portal website for patients of various groups in the country。
Mutuality and Digital Nursing Plan
It is the general trend to integrate data into the medical care portal，But this is not easy，Because of the mergers and acquisitions in the industry in recent years, the data system has become more complicated。Despite this，The medical industry will still increase its efforts to develop digital nursing plans in the next few years，Make medical service providers can develop with patient information in the nursing stage。
Care with results as fundamental is expected to help patients become the most important member of the nursing team。The challenging is，Patients cannot carry out vertical medical care plans。We are participating in the patient's numbers into a new wave with result -fundamental care。This is here，The electronic care plan in the nursing portal can be operated smoothly，And through the nursing portal website, it is finally deeply deepened from the patient experience。
Case sharing
Upgraded version of the nursing portal website provides a seamless personalized experience & mdash; & mdash; a large medical care service institution needs to establish a nursing portal website to meet the daily operations，At the same time, improve the overall user experience of patients。Finally designed a personal experience that can pass on patients、Integrating data of each medical system can also allow patients to manage their health anytime, anywhere。
A solution based on the Restful API (currently mature API design theory of an Internet application) improved the response speed of the project，Inquiry doctors、The overall user experience of making an appointment for doctors and payment bills has improved。In addition to focusing on meeting the needs of patients，Nursing portals also reached the US federal government & ldquo; meaningful use & rdquo; policy about preservation、Requirements for calling and transmitting electronic health files for patients。
4. The merger of large medical institutions affects user experience
The topic of medical insurance was widely discussed in 2015，Among them, the most popular is the integration of the medical industry caused by the merger of large institutions。AETNA acquisition Humana，Anthem acquired CIGNA and Unitedhealth, both of which have been integrated。But，Integration of the medical industry is not limited to industry giants，Small and medium -sized medical institutions also joined in the wave of mergers。
We want to understand what the merger of large medical institutions will affect the user experience，and conjecture on the impact of mergers from the perspective of the health plan。Some people think that the merger of industry giants will enhance the bargaining ability of the insured，The cost of the medical plan is increased。Some people think that the cost savings caused by mergers will indeed reduce the cost of medical plan。
There are also a few people paying attention to the barriers to entering the medical industry and & ldquo; Geico for healthcare & rdquo; possibility of entering the medical insurance industry。And we are more concerned about changes outside the medical insurance transaction process。So，What impact will the merger of the medical industry bring on the user experience?
It can be assumed according to the slowdown or stagnation of investment in the user experience，Investors will still be watching in the My stake betting appshort term，Until the merger stake betting appmedical system starts to run effectively。So，Large medical insurance companies are leaving opportunities to new companies entering the industry。
If the industry giant is merged, it takes more time for system integration，So there will be more competitors to join the medical insurance industry。If these new companies can provide better user experience，So we will witness dramatic changes in this industry。
Because medical insurance products are similar，Medical institutions should adopt a differentiated plan，Since the final choice is in the hands of customers，Reserved customers while helping customers make rational choices from the perspective of medical costs, it is very critical，The following strategies are available for reference:
Health Strategy
Health strategy is an increasingly popular differentiation strategy。For example, the Humana Vitality Health Project of Humana Insurance Company，It aims to invent and apply digital tools to care for users' health。To deepen health strategy，Humana Company recently announced that it will be with Weight Watches、Kurbo Health Cooperation to launch a weight loss project。
User 360 strategy
According to the experience of the retail industry，Data from the application medical plan of insurance companies and integrate them into a customer database，In order to unify the customer information of each contact，Identify and focus on the most valuable customers in the membership plan，attract customers through personalized services，Establishment of prediction analysis projects to promote cross -marketing and upward marketing，Finally provide closed -loop analysis and continuous optimization service。
Remote Medical
From the perspective of remote medical care，Some interesting phenomena have appeared in the medical insurance industry。Medical and health care institutions encountered problems in reimbursement，In order to increase the income of emergency care、Reduce care cost，Medical Insurance Company provides remote medical services from emergency care and emergency department。Last year，Including unitedheadhcare and Horizon Blue Cross Blue Shield and other medical insurance companies have increased investment in long -range medical care。
No matter which strategy is used to improve the user experience，The most important thing is，2016 user experience will become the focus of the industry。
Case sharing
Large -scale medical plan & mdash; & mdash; patient portal upgrade to meet the needs of industry reform
Affected by the reform of the medical care industry and the change of customer expectations，The largest medical institution in the southeast needs to upgrade the portal of patients。Through our design，System construction and transmission of a series of work，Users can get personalized、continuous service。
Main features include: single login、Research Analysis、Questionnaire survey、Social Media、Outstanding business ability、Improve the problem solving ability、Add clicks。The results of the results are as follows: The number of visitors has increased by 3 times，100%routine operation time，The discarding situation of the shopping cart is reduced by 17%，The sales conversion rate of mobile sales reached 11% 。
5. Monitoring with patient -centric activity
The ability to evaluate service quality is continuously enhanced。The core of remote medical treatment is & ldquo; Makes medical treatment everywhere & rdquo;，Through wearable devices、Smart phone technology、Environmental sensor and biometric，Tracking those widely used products in real time。These advantages that can reflect the use of information schemes to treat diseases。As the collected medical plan data is getting more and more，Application of existing data for objective preliminary prediction will have a significant impact on medical care。
For example，2014，A study from the Meio Clinic shows that: patients with weight and blood pressure with mobile phone apps with mobile apps，The hospitalization rate of cardiovascular disease and recurrence within 90 days is greatly reduced。Discovery according to the survey，Compared with up to 60%of patients who only do rehabilitation，APP users' recurrence and hospitalization rate is only 20%。Remote medical treatment provides many low -cost treatment opportunities for vulnerable groups。
Nothing unexpectedly，The National Institute of Health of the National State Health will include remote medical care in the ranks of the recent 14th National Congress.。Before continuing to discuss the leading medical institutions before remotely connecting the patient group，Let's take a look at the following industry applications:
Reminder mobile phone application
Application providers formulate strategies with medical institutions: while performing electronic care，First guarantee the innovative development of reminding the application Stake Sports Bettingof mobile phone applications。Stake Sports BettingMedical Data (Analysis、urine sample, etc.) Collecting the use of sensors will promote the development of this trend。
Interactive therapy
Thanks to the development of voice recognition and artificial intelligence，The interactive interface of mobile devices is becoming more mature。These results will have a significant impact on high -tech digital medical care，For example, teaching guidance of outpatient patients with an interactive system。
Movement prediction analysis
The medical plan has already adopted a predicted analysis method，This method is also a momentum between medical institutions，The combination of visual data services and remote medical care will have a huge impact。
Vertical Digital Medical Plan
Introduction to the digital care plan in medical care and the patient groups of patients through the patient portal will be realized in the next few years。Imagine，When you can apply mobile communication technology to synchronize patients' daily life，Obtaining the treatment of patients will become easily.。Simple SMS notification function has a huge impact on results -oriented care。but，There are four obstacles that need to be overcome:
1. Data integrity
Mobile Medical currently mainly relies on data from active reports，Bringing the challenge of data effectiveness。To overcome this challenge，We must always pay attention to the development dynamics of the biological measurement app in the next few years。
2. Applicability
Early mobile medical and long -range medical industry when entering the medical industry，Many institutions have ignored & ldquo; Medical is everywhere & rdquo;。In order to gain the favor and effective data of customers，It is necessary to ensure that patients can receive notifications even during their trip。
Dr. Cynthia Deyling of Cleveland Hospital said: & ldquo; sometimes，Hospitalized retail consultation is appropriate and necessary in clinical treatment。Like other hospitals and medical systems，Cleveland Hospital is committed to strengthening patient guidance、Tracking、Communication and coordination and coordination treatment，Reduce the avoided inpatient re -consultation。& rdquo;
Three, integration
Recent，Integrated medical equipment and electronics health records in the field of remote medical development。But during the development process，The situation will become more complicated，With more complicated integration and mutual use problems。
4. Data security
With the increase in mobile medical and Internet use，Must improve the vigilance of network security。Development of remote medical treatment is still far away for us。
But one thing is worth noting: I want to achieve real high efficiency，Future long -range medical applications must be centered on patients，Beyond & ldquo; meaningful use & rdquo; policy and improve the current operating interface Stake Sports Bettingof mobile phone applications。
Case sharing
Presbyterian medical service agency & mdash; & mdash; use personalized and digital experience to change patients' medical care.，I hope to launch a project called & ldquo; one phs & rdquo;。
In digital transformation，All aspects of the patient experience are leading，Including a responsive website、Mobile Application、Patient Experience，Medical plan purchase tools and comprehensive portal websites。UX strategies such as enabling the platform and integrated user experience design ，& ldquo; One phs & rdquo; The project is gradually realizing。
