August 2，There is news in the industry that broke the news，Mobile medical enterprise & ldquo; medical treatment 160 & rdquo; prepare for layoffs 300 people，and the company's innovation business line has been revoked。Since then & ldquo; medical treatment 160 & rdquo; official response name，Plan to optimize the organizational structure and team，Optimized number of people accounts for about one -third of the total number of companies in the company，The facts of layoffs default。

 

   & ldquo; Medical 160 & rdquo; Listed on the New Third Board in January this year，It is the first share of mobile medical。In & ldquo; Internet+& rdquo; concepts sweeping My stake betting appthe tide of various industries，stake sports betting appMobile Medicine has also become the hottest section in the past two years in the medical field，Related data show，2015 Mobile Medicine received a total of 1.8 billion US dollars into the vertical industry，At present, the number of mobile medical APPs has exceeded 2000 models。However, under the heat，& ldquo; The layoffs of 160 & rdquo;，The specific manifestation is that the capital has entered the wait -and -see period。

 

  Capital quickly influx

 

  From the market conditions，The popularity of mobile medical in the past two years is undoubted。

 

  June this year，The National Health and Family Planning Commission has said，In recent years，The average annual growth rate of the mobile medical market in my country will reach more than 20%; according to the estimation of Ai Media Consultation，By the end of 2016, my country's mobile medical and health market size will reach 6.82 billion yuan，2017，The market size reaches 11.54 billion yuan。

 

  The popularity of the industry has made many capitals focus on this emerging field，From APP to listed companies, there is constant action。

 

  In recent years，Platforms in the industry have continuously announced financing，Among them, there are many BAT figures: Alibaba Investment Find Medical Medicine、Sina Ai asked doctor、Huakang Mobile Medical, etc.; Tencent Investment in Lilac Garden and Registration Network; Baidu Investment Medical Care Network、Fun Medical Network and Medical 160, etc.。

 

  "Daily Economic News" previously reported，Related data indicates，It is called & ldquo; Internet+& rdquo; stake betting appstake online sports betting2015 in the first year，A total of 221 investment and financing occurred in the field of mobile medical care，increased by 445.4 percentage points over 2014。

 

  This year，January 27 Health (600380，SH) announced that its wholly -owned subsidiary Tiancheng Industrial and Apricot Forest and other signed subscription agreements were announced; May 27th，O2O Health Medical Service Platform & ldquo; Ping An Good Doctor & RDQUO; Announced 500 million US dollars A round of financing，Innovate the financing record of the domestic Internet medical field;，Jiu'an Medical (002432。SZ) announced on June 28，It is planned to raise funds for non -public offering of shares of not more than 710 million yuan，Among them, 699 million yuan is used to acquire 100%equity of foreign mobile medical company EDEVICE。

 

  Cash enters the observation stage

 

  What needs to be noted is，Although there are capital favor，But mobile medical treatment still faces money、Poor of problems such as poor profitability。Taking the layoffs & ldquo; medical treatment 160 & rdquo; for example，2015 annual report released after logging in to the New Third Board，It realized operating income of 23.7198 million yuan in that year，Losses reached 71.4104 million yuan。

 

  Li Dianzhao, chairman of Kangkang Sports Network, once said，As of now，No Internet medical company has obtained high cash income，No Internet medical company has explored a business model that can achieve explosive development。Difficulty in monetization has become a big dilemma Stake Sports Bettingstake online sports bettingfacing the mobile medical industry，Even a few large mobile medical platforms that people are familiar with each other，There are also few complete monetization plans。

 

  When obtained B financing in 2015，& ldquo; Medical 160 & rdquo; co -founder、Deputy General Manager Wang Ming said，The company now receives more than 10 investors every day，But as a whole, the foam of mobile medical is too large。& ldquo; Now there are many registered、The medical APP of lightly diagnosis is in the horse race circle，But it must be at least 3 years after really making money。& rdquo;

 

  April 2016，A "Latest List of Death of Mobile Medical Company" spread in the industry，Among them, a total of 27 small and famous mobile medical companies announced & ldquo;，Including 818 Pharmaceutical Network、51 Health Network, etc.。Another notable is，May this year，The first drug delivery O2O enterprise & ldquo; medicine is also severely damaged，Forced to exit。

 

   & ldquo; Compared with the past two years, capital quickly poured into the territory of Internet medical treatment，The current mobile medical products have become stable，Enter the high homogeneity stage，Capital is more to wait and see some more promising and breakthrough projects，Seeking to seize the opportunity。& rdquo; An industry person told reporters。

 

  Shi Lichen, the founder of Beijing Dingchen Medical Management Center, said，Domestic mobile medical treatment has not yet explored a good mode，and too much focus on the front -end market，For Stake Sports Bettingthe back -end market, stake online sports bettingsuch as data tracking after diagnosis, few people do，Another，& ldquo; Mobile medical care will still go offline，It is best to be able to combine with medical insurance。& rdquo;