Recently，Medicine, known as the first share of the Internet 160，It was exposed to a large number of layoffs in the New Third Board for more than half a year when it was listed on the New Third Board，Involved 1/3 of its employees，Among them, the innovative business line has been canceled。

 

  According to the 21st Century Business Herald reporter, I understand，Since the beginning of this year, Internet medical companies are conducting layoffs，It is even difficult to maintain at present; not long ago，The State Food and Drug Administration also issued a post call to stop the pilot platform for third -party online sales。

 

  This makes the once hot Internet medical situation seemingly embarrassing，It also once again triggered a dispute over the Internet medical profit model，Some people even start singing and declining Internet medical。For the current situation of Internet medical care，Some people in the industry pointed out，One aspect，Capital has entered the wait -and -see period，Even various cold winter said; on the other hand，The industry platform is seriously homogeneous、Difficulty of profit，Even some platforms are hard -working。

 

  Chairman Yang Hongqiao, chairman of Xinlianda, pointed out in an interview with the 21st Century Business Herald.，Internet medical treatment currently has difficulty in realization，Many are adjusting the profit model direction。An investment medicine、The founder of a capital of environmental protection frankly，Not easily touch the Internet medical。

 

  stake sports betting appStake Sports BettingPresident Wang Xin, President of the Greater China District of Fifrust Shalin, said to the 21st Century Business Herald reporter，Various capitals are the potential huge business opportunities，Running in the field of Internet medical field。but，Wang Xin pointed out，Some problems appearing with the Internet medical treatment，Investment boom gradually retreat，The market has entered a rational development stage from the previous explosive development。

 

  The output of the wind?

 

  It is understood，& ldquo; Medical 160 & rdquo; Originally based on R & D and sales of medical software，The Internet medical platform gradually formed from 2010 to 2012，and start to provide personal users with providing appointment registration service。Successfully landed on the New Third Board at the end of December 2015，The name of the stock is Ningyuan Technology (834750)。

 

  but，In more than half a year，Medical 160, a large number of layoffs came out，There are media reports，The most layoffs are the registered business departments that start their own.。Medical 160 also confirmed，It does have optimized personnel plans，About one -third of the total number of companies involved。

 

  For this layoff，& ldquo; Medical 160 & rdquo; Official response name，This is the key transfer with the company's business，The company plans to optimize the organizational structure and some business teams，Based on the performance of teams and individuals，Implement the last elimination system。

 

  In early 2016，Beijing Health and Family Planning Commission issued a notice，It is strictly forbidden for doctors to cooperate with business companies to register and add numbers，A large number of Internet medical companies that are registered -based business are affected。

 

  For the 160 layoffs of the medical treatment，Senior pharmaceutical marketing person、Mobile Medical Analyst Liu Qian pointed out to the media analysis，At present, medical 160 encountered cost pressure，It should be that income growth does not keep up with the promotion cost。2015 company annual report display，Ningyuan Technology ’s annual sales expenses accounted for the proportion of main income increased significantly，The main expenditure is the cost of the company's brand promotion，increase of ground promoters。

 

  Increasing the cost of expansion，Bringing profit pressure。Look at the financial report released from 160 for medical treatment，stake sports betting appIt has been in a loss Stake Sports Bettingof net profit in the past three years，And the loss is increased significantly，2013 to 2015，Its profit loses 6.0123 million yuan, respectively、174.434 million yuan、714.104 million yuan。

 

  From Wang Xin's view，The layoffs of 160 medical treatment are reflecting the common problems of Internet medical companies，profitability is not as expected，The layoff is to control the cost of the enterprise by optimizing the internal organizational structure。

 

  Except after the layoffs were exposed to the medical 160，Actually since the second half of 2015，Capital tightening，Many corporate capital chains break，In addition to a few leading companies in a few segments, leading companies can still get capital enthusiasm，Most companies are struggling on the financing road of Series A or B.。

 

  and May 18 this year，Pharmaceutical O2O Enterprise Pharmaceuticals has not taken advantage of financing and has to suspend business，For the reason for the suspension，The person in charge of the medicine is called，& ldquo; Traditional pharmaceutical companies that have been determined in December last year，Even the investment agreement is finished，Changing Gua is actually only one night，But the adjustment is too late。& rdquo;

 

  A few days ago, the State Food and Drug Administration was notified to Hebei Province、Shanghai、Guangdong Food and Drug Administration requires the end of the pilot work of the third -party platform drug network for the Internet。According to the 21st Century Business Herald reporter, I understand，From August，Tmall Medical Museum (including 95095 platform)、Eighty -hundred squares online pharmacies and three major Internet third -party drug sales platforms all stopped online trading。Industry insiders pointed out，Various problems appeared during the pilot，This is mainly because the regulatory authorities are safe、Regulatory angle consideration。

 

  Capital Cold Winter

 

  2016 is undoubtedly the low tide period of Internet medical entrepreneurs in the past three years，In addition to a few leading companies in a few segments, leading companies can still get capital enthusiasm，Most companies are struggling on the financing road of Series A or B.。The media is generally interpreted as the Capital Cold Winter，Investment agencies leak pants belt，I can’t see it anymore。

 

  Actually，In the case where capital tends to be calm，Capital is more capable of profit model and the ability of Internet medical monetization。

 

  Investment Institute thinks，Behind the back of each O2O startup，There are capital -driven backs。Capital is profit -seeking，Burning money war cannot stake betting appbe carried out endlessly。From the perspective of My stake betting appthe industry，The above medicine fails to fail to torture more than just funds，More needed to interrogate O2O drug delivery. The mode itself。

 

  The chairman of Xinlianda Yang Hongqiao pointed out to reporters，Many Internet medical enterprise entrepreneurial project models Leimi，Most of them are an app simply connecting doctors，After the company enters the A round or B round，Investment institutions will only choose the first or second enterprises in the same segment; most of the Internet medical treatment cannot be realized through traffic, etc.，The service provided by users lacks core medical value，No further value -added service space，In the business model, investors hesitate。

 

  The area focuses on precision medical treatment、Biomedical and other directions。& rdquo;

 

  For the cold winter of Internet medical treatment，On July 16 & ldquo; Remed2016 & rdquo; conference，Liu Qian bluntly said & ldquo; In fact, Internet medical treatment is actually not in spring，How can I talk about the cold winter? & rdquo;

 

  Liu Qian analyzed that there are still public hospital monopolies in the Internet medical industry、Lack of medical insurance payment、Lack of data sharing between hospitals and many problems and many problems urgently need to be solved，There is still a long way to go。

 

  Take the doctor's community tool APP as an example，Exampled by the unicorn studio in April this year，The official data announced，The number of users officially announced by some apps is twice the number of downloads; followed by，China Mobile Medical APP homogeneity is very serious。Survey statistics of more than 1,200 mobile medical apps on the market through unicorns studio，More than three -quarters of APP concentrated on online consultation、Registered payment or accompaniment、Slow disease management business; in addition，Internet Medical also has an urgent problem to solve important problems，。

 

  In Liu Qian's view，It is difficult to change due to the low frequency of medical treatment，Therefore, Internet medical can not copy the Internet method; simply do the e -commerce platform、Basic closed -loop product window is basically closed，The success rate of entrepreneurship is low; big cities、Big Hospital、Experts are not on the main battlefield of the Internet; do not agree with pharmaceutical factories or equipment stake sports betting appcompanies to do mobile medical treatment; online My stake betting appcannot constitute a closed loop of medical care，Slow development of offline assets、Difficulty，It is necessary to consider how to pass online and offline; Internet medical companies must do deep -digging、Guangji Grain、Slowly called King。

 

  Although some Internet medical companies have financing difficulties，But there is also a lot of money recently，If Ping An Good Doctor announced in June announced to get 500 million US dollars。According to the research of Ferrishalvin，2015 China's Internet medical market size reached 4.8 billion yuan，It is expected that the average annual growth rate in the next 4 years can reach 95.8%。

 

  Wang Xin believes，The future trend of Internet medical care is the combination of light assets and heavy assets。The particularity of medical treatment is that it must land，There is a physical provision service，The Internet just plays a role of drainage。