July and August can be described as the coolest period of the year，People love eating raw cold food plus body moisture，Often causes gastrointestinal dysfunction，Common diseases such as diarrhea occur，This also quietly drives the sale of anti -diarrhea drugs during this period。In recent years，my country's medical pattern has changed: major illness arrives at the hospital，Small illness to the community，Common medicines to pharmacies，As a result, anti -diarrhea drugs have a pivotal position in the retail market。

 

 

  Midou retail data monitoring data display，Beijing、Shanghai、Guangzhou、Hangzhou、Nanjing、Shenyang and Wuhan Seven Cities have a steady increase in the market size of the drug market in total (see Figure 1)，2013-2015 compound growth rate is 3.5%。In the past 3 years，The market structure of chemical drugs and Chinese medicine is almost four or six points，In 2015, chemicals and proprietary Chinese medicines accounted for 46.5%and 53.5%, respectively (see Figure 2)。The current stake online sports bettingretail stake betting apppattern of antidiarrheal drug retail pattern is the first brand to sit on the head chair，Other brands of wave waves，Do not ignore。

 

 

  The scale increases year by year

 

  2013-2015，Beijing、Shanghai、Guangzhou、Hangzhou、Nanjing、Shenyang and Wuhan Seven Cities in the Seven Cities of Wuhan Total Anti -diarrhea's retail market size increased year by year，Sales in 2014 3.6%month -on -month，Sales in 2015 3.3%month -on -month。Where，The sales scale of the three cities in Beishangguang, Beijing, Guangzhou is larger than other cities，Three cities have more population，Large market space，Each company wants to get a share here，Competition is more intense。

 

  The emergence of different troops in the third quarter

 

  Anti -diarrhea medication 2015 sales trend chart for each quarter sales show (see Figure 3)，Drug data for anti -diarrhea reaches the sales peak in the third quarter of each year，Have obvious seasonality。This is mainly due to bacterial dysentery in the late summer and early autumn、Infectious diarrhea and other intestinal infectious diseases high incidence season。

 

 

  Chinese patent medicine is favored

 

  Many consumers think，Side effects of adult medicines in anti -diarrhea，Have a certain conditioning effect，More favored by the market。Seven cities for anti -diarrhea consolidated Chinese patent medicine sales accounted for 53.5%，Chemical drugs account for 46.5%。

 

  The characteristics of the crowd of the medication are prominent

 

  Adult antidiarrheal drugs refer to medicines for adults and parts suitable for adults and children for children，Children's diarrhea refers to children's special drugs。2013-2015 adult medication and children's drug market size increased (see Figure 4)，2015 children's medication share increased by 7.9%。In the past two years, children's medication has frequently ushered in policies，Demand in children's medication is large、Under the environment of the shortage of special medicines，The scale of children's special drugs is expected to expand。

 

 

  stake online sports bettingstake betting appChildren are in a period of growth，The body's various functions have not yet developed，Especially the level of liver and kidney function participating in metabolism，To avoid side effects and adverse reactions，Parents are biased to choose non -oral medicines。From the point of view of children's antidiarrheal medicine，External paste paste accounted for more than 90 % among children's diarrhea drugs，The use of other dosage forms is relatively low。For adults，It is more sought after by the convenience of taking medicines and carried，Tablet、Capsules and scattered agents、Four dosage types of particle doses totaling 91.5%(see Figure 5)。

 

 

  The first brand products are stable and mountains

 

  From the perspective of adult anti -diarrhea drug market，2013-2015，The first four brand markets are relatively stable (see Table 1)。From the market share of the five brands before each year，The three -year ranking of the intestinal capsule chain is the first place，Its market share is more than 12%，But it is also necessary to pay attention to the pursuit of the later parties at any time; the Smecta loose agent with the second sales ranking in 2013 exchanged positions with enteritis Ning (Jiangxi Tianshikang) in 2014，and Zhenglu Pills (Daxing Pharmaceutical) replaced the first five of the gastrointestinal ningning capsules (Shandong Xianhe) in 2014。

 

 

  From the top five brands of adult anti -diarrhea for adults in the seven cities in 2015, the average price of DDU (ie, the minimum daily consumption unit price) (see Table 2)，Amaogenic Capsule Capsules (Fuzhou Neptune) the highest price，The price of the whole intestinal capsule is moderate。From the perspective of growth trends，The compound growth rate of the intestinal capsule capsules is as high as 9.1%，Market potential is huge; while the compound growth rate of Smecta bulk is only 0.4%，Slow growth。

 

 

  Discovered from the Retail monitoring database of stake sports betting appMy stake betting appMihon.com，There are more than 50 brands in children in the seven -city retail market (see Table 3)，There are many brands，From the perspective of market structure，Ding Guier's umbilical stickers of Yabao Pharmaceuticals stabilized in the market with 68.8%of the market share in 2013。Through the development of 2014 and 2015，The market share of this product is rising all the way，As of the end of 2015，Its market share has reached 85%。From the perspective of the seven cities，In 2015, Ding Guier's umbilical stickers exceeded 70%，In Wuhan、Nanjing、Guangzhou's market share exceeds 90%，State in the absolutely leading market position。Visible，This product has after many years of brand refinement，It has been widely welcomed by consumers。

 

 

  From the first five brands of children's anti -diarrhea in 2015, the average price of DDU (ie, the minimum daily consumption unit price) (see Table 4)，Ding Guier's umbilical stickers (Yabao) is relatively low in price。As a brand product，The price is to be accepted by consumers，But also alert the damage caused by the price war to the brand。

 

 

  Anti -laxic drug market potential huge potential

 

  According to statistics from the National Bureau of Statistics，There are more than 240 million children in my country (0-15 years old，Including those under 16 years old)，Dudity of gastrointestinal development of children and children，The incidence of gastrointestinal diseases is much higher than adults，The diarrhea ratio caused by gastroenteritis is also greater than adults。This can be seen，my country’s special potential for children's special anti -diarrhea drug market is huge。

 

  Guowei Medical Fa [2016] No. 21 pointed out，Establish a special channel for children's medication review approval，Give policy support to the price of children's medication，Priority to support children's drug production enterprise products upgrade、Technical stake betting appstake sports betting appTransformation。This is produced for medicine、The three terminals of circulation and sales have brought motivation，It also made benefits for children。

 

  At the same time，People responded strongly to the two -child policy，This may further drive changes in the future population structure。It can be foreseeable，In the next few years, it will usher in the small peak of baby birth，This will undoubtedly bring new opportunities and challenges to the child's medication market。