Good Pharmacist、Kang Aido and other pharmaceutical e -commerce profitability，It seems that the pharmaceutical e -commerce industry that has ended money has seen the future hope。Beijing Business Daily reporter statistics discovery，Among the 12 pharmaceutical listed companies，Player background involved in the stake betting appfield of pharmaceutical e -commerce expands from pharmacy to the pharmaceutical industry、Among the circulation industry。The pharmaceutical e -commerce camp is continuously expanded，How to play has become many。Although the dawn is exposed，But the policy is tightened、Under the increasingly stricter environment of medical insurance fees，The scale of this industry is far from arrival。

 

  Non -medicine pull

 

  Starting from the 2005 pharmacy network to the first medical B2C license in China，More than ten years of the development of medicine B2C，Most companies are in the state of & ldquo; burning money & rdquo;。and the latest wave of corporate financial reports in the semi -annual financial report seems to introduce pharmaceutical e -commerce into a profit inflection point。

 

  Beijing Business Daily reporters combed and found out，Multiple enterprise pharmaceutical e -commerce sectors in the first half of the year profit。The sales of good pharmacists under Kyushu Tong are 470 million yuan，Net profit is 47.904 million yuan。

 

  My stake betting appstake betting appTai'an Hall's retail revenue of pharmaceutical e -commerce with Kang Ai as the core is 641 million yuan，increased by 103.52%year -on -year。The pharmacy online revenue in the income bag of Renhe Pharmaceutical last year was 192 million yuan，Net profit is 1.0417 million yuan。

 

  It is worth noting that it is，Multiple pharmaceutical e -commerce profitability，Medical Device、The sales of non -medicinal products such as health foods have an important promotion role。Renhe Pharmaceutical's financial report display，The growth rate of drug sales is 23.53%，Health -related product sales growth rate is 504.17%。Kyushu Tong in medical equipment、Family planning supplies、Food、The growth rate of products such as health food and other products reached 50%，become the company with the highest sales growth rate of the company。

 

  Relevant person in charge of Renhe Pharmaceutical said in an interview with Beijing Commercial Daily reporters，New special medicine on Renhe Pharmacy Network Line、African prescription medicine、Health supplies、Medical equipment and health services is the main。Secretary of the board of directors of Tai'antang, Chen Baohua, told the Beijing Business Daily reporter，The company's retail revenue of pharmaceutical e -commerce with Kang Ai is mostly about 20%of OTC drugs，The remaining 80%is sold for medical devices and family planning products。

 

  Striving for layout

 

  Although pharmaceutical e -commerce has been criticized by the outside world for many years，But the enthusiasm of companies to enter the stake betting appfield of pharmaceutical e -commerce still does not decrease。Tai'an Hall will acquire Kang Aiduo for 350 million yuan in 2014; Renhe Pharmaceutical invested 600 million yuan in 2015 to acquire 56%of the pharmacy network. Focus on the glasses industry) 20%of the shares。

 

  Recently，Quanyuantang issued an announcement announcement for foreign investment，It will acquire 100%equity of pharmaceutical wholesale enterprise Sichuan Pujiang Kelun Medical Trade Co., Ltd.，and A certificate company Sichuan Zizhu Leaf Health Technology Co., Ltd. 51%equity，Expand the upstream pharmaceutical wholesale in pharmaceutical retail，Implementing medical wholesale、Cover in the stake betting appfield My stake betting appof pharmaceutical retail and pharmaceutical e -commerce distribution。

 

  According to statistics from the State Food and Drug Administration，2015 online pharmacy registration is still at high speed，As of the end of June this year，Registered online pharmacies have reached 456。Data in the "Blue Book of the Six Pharmaceuticals of Pharmaceuticals 2016" further shows the rapid expansion of online pharmacies。2015，The overall size of China Online Pharmacy reached 11 billion yuan，increased 52.8%from 2014，far higher than the average level of the national market。

 

  From the perspective of the industry，A number of pharmaceutical e -commerce companies achieve profitability to add confidence to the enterprise。Shao Qing, general manager of Jingdong Health to Home, said，Next, there will be more medicine B2C to achieve profitability。Pharmaceutical B2C after years of cost investment，Sinking costs less and less，The overall sales of the gross profit level are also gradually increasing to achieve profitability。

 

  Spring has not arrived yet

 

  Although some pharmaceutical e -commerce companies achieve profitability，But a number of medical analysis people and the person in charge of the relevant enterprise all told the Beijing Business Daily reporter，Pharmaceutical e -commerce profitability is far from arrival。

 

  There are still many stumbling blocks on the road to the development of pharmaceutical e -commerce。Policy is tightening，The State Food and Drug Administration released the article "End of the End of the End of the Pilot Work of the Internet of Third -Party Platform Drugs on the Internet"，notify Hebei Province、Shanghai、Guangdong Food and Drug Administration，Requires to end the Tmall Medical Museum、Eight hundred squares、1 Pharmaceutical Internet Pharmaceutical retail pilot work，Announcement that the pharmaceutical retail business of the third -party platform is stopped。

 

  The state has not explicitly expressed its statement for the online sales prescription medicine，The current sales of pharmaceutical e -commerce companies are still limited to OTC products、Medical Device、Health food、Family planning supplies, etc.Stake Sports Betting。Related data show，2015 domestic prescription drug market My stake betting appis about 1.2 trillion yuan，OTC market 200 billion yuan。& ldquo; The state has not explicitly explicitly explicitly explicitly explicitly explicitly explicitly explicitly explicitly expressed its，Some good policies are just signs，Now it still cannot be sold on the Internet，This is the most important problem for pharmaceutical e -commerce。The market capacity of prescription drugs is large，But you can't sell it online，The OTC market that can be sold is small。Capacity cannot double expanded，Even if some pharmaceutical e -commerce companies now achieve profitability，It is not possible to explain that the spring of pharmaceutical e -commerce is here。& rdquo; Shi Lichen, the person in charge of Beijing Dingchen Medical Management Consultation Center, said in an interview with Beijing Business Daily.。

 

  The relevant person in charge of Kyushu Tong said，Some pharmaceutical e -commerce companies have a profit description. Some pharmaceutical e -commerce companies have changed the e -commerce thinking that the original simply relying on price competition，Turn to service -oriented，Pay attention to the refined operation of the product。But whether to enter the comprehensive profit depends on the advantages of the resource advantages and operating capabilities of their respective resources，Can't generalize。Another，The policy of online sales prescription drugs has not been let go，Medical Insurance Online Payment still needs to be opened，This is also a challenge facing pharmaceutical e -commerce。

 

  Relevant person in charge of Renhe Pharmaceutical said，At present, pharmaceutical e -commerce is just a minority for profitability，The large profit period of the pharmaceutical e -commerce industry has not arrived，The key reason is the policy limit。The person in charge said，Only the policy of the policy，can solve the bottleneck problem of pharmaceutical e -commerce，To achieve true profit。

 

  Chen Baohua also said，The current pharmaceutical e -commerce business is difficult to enter spring to achieve comprehensive profitability。Current，Pharmaceutical e -commerce has not established a sustainable profit model。National policy tightening the pharmaceutical retail business that stops the third -party platform has a certain impact on My stake betting appthe entire pharmaceutical stake betting appe -commerce industry，Plus the policy of online sales prescription drugs has not been landed，Pharmaceutical e -commerce cannot take the market share of prescriptions。Medical insurance cannot be connected with pharmaceutical e -commerce is also a factor restricting the development of pharmaceutical e -commerce。

 

  From the perspective of the industry，The concern of consumers' concerns about drug quality is also a problem that pharmaceutical e -commerce needs to face。According to a survey of Tencent Penguin Think Tank，61.9%of pharmaceutical e -commerce users have expressed concern and questioning for e -commerce fake sales，Fear of buying fake medicines online。