Although the medical 160 is full of closed -loop confidence for the preliminary platform formed，But in the outside world, if you only rely on the line，The prospect of profit is still very far away。

 

  At the just -concluded 2016 Shenzhen International BT (Biotechnology) Summit，The first medical treatment of mobile medical treatment appeared。

 

  Founded in 2005, for more than 160 years, it has been positioned in & ldquo;、Consultation and review service platform & rdquo;，The operator is Shenzhen Ningyuan Technology Co., Ltd.，Landing in December 2015 & ldquo; New Third Board & RDQUO;。After exposing 300 people this year's layoffs，Medical 160 for a series of large -scale reforms and layouts，Including circle medical institutions、Line gene detection platform、Launched 160 doctor、Preparation of pharmaceutical e -commerce, etc.，Intention to get rid of a long -term loss dilemma。

 

  21st Century Business Herald reporter's exclusive informed，After the launch of the 160 doctor，Internet hospitals have become a medical treatment 160 next layout target。

 

  Medical 160 Senior Vice President Liu Kanglin told reporters: & ldquo; medical treatment in the first half of the year is still in the circle of resources，From the beginning of the second half of the year, our focus is gradually transferred to exploring the business model，Will with medical insurance、Cooperation of wearable device vendors。At present, Internet medical companies are in a loss stake betting appstake online sports bettingstate，This is the feature of the Internet，But domestic Internet medical care will get out of a way that is different from the world，Everyone is exploring its prospects。& rdquo;

 

  but，Medical 160 does not stop burning money。After the announcement at the end of July this year, 74 million financing was announced，Medical 160 will throw 150 million fixed increase plans。

 

  Since this year，Internet medical is unclear due to its business model，Once shrouded in the fog of the Capital Cold Winter，A group of veteran Internet medical companies have also walked offline to explore the monetization path from last year。Pure platform -type Internet medical care can kill a blood path，Also to be tested。

 

  Upgrade of the doctor's side

 

  Like other Internet medical platforms，Medical 160 new service for doctors is also a hierarchical referral、The light questioning mode of autonomous pricing and the shape of the doctor brand。It is understood，160 Doctors added to peer referral function、Adjust the doctor & ldquo; good at treatment method & rdquo; content page，and provide & ldquo; health management & rdquo; function。

 

  Liu Kanglin frankly，Domestic Internet medical companies' exploration models in the field of hierarchical diagnosis and treatment are similar，The advantage of medical treatment 160 is platform resources and flow。According to its semi -annual report，As of June 30 this year，Medical 160 platform service hospital 3017，The number of doctor -service doctors exceeds 470,000，Real -name registered users exceed 97 million，Cumulative service number exceeds 240 million。

 

   & ldquo; To achieve hierarchical diagnosis and treatment, two problems must be solved: let a large number of patients go to the community，Better assessment mechanism。We guide patients to the community through the Internet，Develop their habit of medical treatment。Our assessment for general doctors，Located more，to mobilize the enthusiasm of the doctor。& rdquo; He said。

 

  The launch of 160 doctors means，Medical 160 platform closed loop has already formed。

 

  Where，The hospital is mainly medical process service，Including the patient's guide、Registration、Payment, etc.; Doctors are mainly classified diagnosis and treatment，is 160 doctors; the terminal is extended to disease prevention、Rehabilitation stake sports betting appstake betting appafter consultation、Health Management，This requires an insurance institution、Pharmaceuticals、Cooperation of wearable equipment。

 

  Based on this，Medical 160 Copy the closed loop to other provinces，Extend the service content while extending the content。Medicine of the headquarters in Shenzhen 160，Mode exploration in Shenzhen is the most in -depth，Building a city -level online hospital platform，Shenzhen Children's Hospital、Shenzhen Maternal and Child Health Hospital、People's Hospital of Luohu District, Shenzhen、Shenzhen Baoan Traditional Chinese Medicine Hospital (Group)、Shenzhen Baoan District Central Hospital, etc., has access to this platform。

 

  Now，Medical 160 Try to copy the platform mode of Shenzhen，June this year，Medical 160 announced joining the Hainan Province Development Smart City Project，Become & ldquo; Smart Hainan & rdquo; Operator of the public medical platform。

 

  At the end of August，Medical 160 online gene detection platform，The reporter learned，Medical 160 plays the role of the middleman，Its testing service comes from domestic genetic companies。

 

  Liu Kanglin also revealed to reporters，Next medical treatment 160 intends to build an Internet hospital in Shenzhen，Establish a dedicated Internet clinic at the hospital，Patients take a consultation through the mobile terminal、Open the prescription。

 

   & ldquo; Now in communication with the hospital。From the perspective of resources, we have reached a relatively good state，The second half of the year will focus more on how to achieve business monetization。& rdquo; Liu Kanglin said。

 

  An Internet medical practitioner told reporters: & ldquo; The cost of medical 160 is not derived，but the early system development costs。His users are mainly in Shenzhen，Because cooperating with Shenzhen to build a platform，There is an entrance in the diversion，Nature forms a user monopoly。But it is difficult to copy this mode to other areas，Each company has its own site，Very testing corporate resources。& rdquo;

 

  heavy capital & ldquo; blood supplement & rdquo;

 

  The cost of creating closed -loop and circular expansion is not low.

 

  One month after the announcement of obtaining 74 million financing，On the evening of August 29，Ningyuan Technology issued a fixed increase announcement，It is planned to issue 5.16 million shares at Stake Sports Bettinga My stake betting appprice of 29.07 yuan，It is expected to raise 150 million yuan。Where，The largest overhead is 82.5 million for supplementing mobile funds，and the remaining 47.5 million for investing in pharmaceutical e -commerce，20 million for repayment loans。

 

  Liu Kanglin told reporters: & ldquo; We used a lot of costs in related promotion，Especially the hospital push of the hospital。In the future, we will reduce the cost of this area，Then put the cost to the introduction of high -quality talents，There are also innovative product development。& rdquo;

 

  Comparison with it，It is the profitability of Internet medical care。Medical 1602015 financial report display，Its net profit is -714.104 million yuan，About 3 times the negative growth of about 2014。In the first half of this year，Medical 160 operating income of 27.6966 million yuan，increased by 247.21%compared to the same period last year，But the company still loses 51.72 million yuan。

 

  Medical for more than 160 states that this year will turn losses to profit this year。Medical 160 founder and CEO Luo Ningzheng bluntly said that he will not cut into offline，Whether it can be profitable depends on the user's user and the viscosity of the user。

 

  Cao Jian, a researcher at the Medical Management Research Center of the School of Economics and Management of Tsinghua University, told reporters: & ldquo;，But the American medical insurance payment system and medical habits are different from us，Domestic pure line still does not see reasonable profit points，Public hospitals are the position of absolute advantage，There is no room for negotiation。& rdquo;

 

  & ldquo; Many problems of medical care are difficult to solve online，To achieve patient services, you still have to go offline。& rdquo; Xu Qian analyzed from the capital partner of De Tongtong Capital，At present，Some links in the medical industry chain can be processed online，For example, registered and consulting，Criticism、Check, etc.，& ldquo; The hospital is still more conservative，Especially at the first diagnosis，Doctors are more request for face -to -face diagnosis，Facial diagnosis can diagnose。The retransmission of chronic diseases can be passed through the Internet hospital、Hierarchical diagnosis and treatment, etc.。& rdquo;

 

  Insurance、Smart hardware My stake betting appis My stake betting appconsidered an exit of the mobile medical business model，The story of the monetization of mobile medicine through insurance is not new。Since 2016，Internet medical acceleration and the pace of cooperation with insurance companies，Medical 160 is also the same as Weiyi Group、Dr. Chunyu, etc. began to explore how to make & ldquo; Internet medical+insurance & rdquo;。

 

  Smart hardware is regarded as a new profit export，Logic is the proposal of precision medical care、Promotion of classification diagnosis and treatment、aging intensification，Concentrated growth from disease prevention to chronic disease management market，Wearable equipment and other tools need to be used to achieve personalized monitoring and the collection of patient data。

 

  Xu Qian pointed out: & ldquo; insurance and intelligent hardware to help Internet medical companies realize，It's still far away，In the short term, it is unlikely。and insurance must go offline，Internet insurance is not developing well now，Need scenes and face -to -face communication。& rdquo;