The reporter recently learned from the State Administration of Radio, Film and Television，Medical on the radio and television stations at all levels in the future、Drug、Food、Cosmetics and other advertisements，Playing time must not exceed one minute，It is not allowed to be broadcast in advertising forms such as TV shopping。

 

   Medical health programs cannot be produced by social companies

 

  Recently，The State Administration of Radio, Film and Television issued the "Notice of the State Administration of Press, Publication, Radio, Film and Television on Further Strengthening the Management of Medical Health Health Programs and Medical Advertising" (hereinafter referred to as & ldquo; "Notice" & rdquo;)，Strengthening management of medical health programs and medical advertising。

 

  My stake betting app"Notice" indicates，In recent years，Broadcasting stations and television stations at all levels opened various medical information、Medical and Health Program，Promote the popularization of disease prevention、Scientific knowledge such as health care。But some programs use non -professional institutions、Non -professionals illegally sell medicines illegal illegal borrowing of health knowledge、health products and medical services，Monois is Figure，Harmly mass health。At the same time，The problem of playing false pharmaceutical advertisements is repeatedly banned，Both damage the interests of the public，It also seriously affects the image of radio and television media。

 

  For this，"Notice" stipulates，Strict management of medical and health programs。Medical and health programs can only be planned by radio and television stations，Not produced by a social company。In addition，Medical and health programs must be recorded，Central Radio and Television Institution、National Satellite TV Channel broadcasts medical health programs，Newspaper General Administration for record。Other channels、Frequency broadcast medical health programs，All report to the provincial press, publication, radio and television administrative department for the place where the place is located。Unpaid medical health programs must not be broadcast。

 

  Hire medicine for this type of program、Nutrition experts as guests，The "Notice" requires the guests must have the corresponding practice qualifications identified by the state and the title of the corresponding professional vice or above，Real reminder in the show。Medical and Health Program stake betting apphosts must also obtain the qualifications of the broadcaster host，Certificate in accordance with the law。

 

  Medical health programs are strictly prohibited to publicize the content of the company's products

 

  For medical health programs, various types of advertisements often appear，"Notice" also gives detailed regulations，It is strictly forbidden for medical health programs to introduce medical care、Health、Health knowledge and other forms directly or indirectly publish advertisements、Promoting goods and services; prohibit directly or indirect publicity medical care、Drug、Medical Device、health products、Food、Cosmetics、Beauty and other companies、Products or services; It is strictly forbidden to in the middle of the program with any form including & ldquo; column hotline & rdquo; and QR code，Publicity or reminder contact phone number、Contact information、Address and other information。

 

  In addition to conducting a series of specifications on the form of advertising，"Notice" also stipulates at the same time，Radio and television stations at all levels should strictly abide by the "Advertising Law" and other regulations，You must not broadcast any false medicine advertisements。In addition，Medical、Drug、Medical Device、health products、Food、Cosmetics、Beauty and other companies、Product or service advertisement，It must not be released in disguise in any program.，You must not broadcast in the form of TV shopping short films，and a single advertising time must not exceed one minute。

 

   The State Administration of Radio, Film and Television said，According to the "Notice" regulations，Press, publishing, publication, radio and television stake online sports bettingadministrative departments at all levels must fully carry out cleanup and rectification，At the same time with local hygiene、Medicine、Industry and Commerce、Communication and collaboration of public security and other departments，Common governance of such illegal violations。

 

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  There are still health programs to play product names

 

  Recently，Notice of the General Administration of Radio and Television，Deeply point out，It is strictly forbidden for medical health programs to introduce medical care、Health、Health knowledge and other forms directly or indirectly publish advertisements、Sales products and services。It is strictly forbidden to directly or indirectly publicize medical treatment、Drug、Medical Device、health products、Food、Cosmetics、Beauty and other companies、Product or service。

 

  But the reporter found，In the health programs broadcast on a TV station in the past two days，Still interspersed with various drug advertisements，and all directly posted & ldquo; consultation hotline & rdquo;，Encourage the audience to make a call for consultation。

 

   In the program，From time to the bottom of the screen, & ldquo; The prizes in this column are specially provided by a certain middle -aged and old milk、& ldquo; The prizes of this column are specially provided by a certain conditioner & rdquo;，Among them, the name of the product is obviously amplified，The host also reads similar lines from time to time。In addition，There will be slogans in the center of the screen，Thank you for your strong support for a certain olive oil，and attract eye -catching brand trademarks at the end of the sentence。

 

   Han Xiao, a lawyer of Beijing Kangda Law Firm, said，Introduction to products or services for the purpose of sales，Not belonging to advertisement。Was the advertiser paid for the advertising operator or publisher，is the key to judge advertisements and non -advertising。

 

   Han Xiao said，For the situation of the product icons under many programs，Stake Sports BettingIt often involves compensation during its launch，Therefore, it is likely to be identified as an advertising behavior。